1. BE THE CHANGE
CREATIVE INTERACTION PRESENTATION
CERI ALMROTT
MSc DESIGN
1ST FEBRUARY 2010

2. INTRODUCTION
• a catalyst for change
• investigate new methodologies
• observe the work of others
• become a broader and more creative designer

3. CURRENT PROCESS
• technically based
• technically led
• lack of sketching and more creative ideation
• tendency to over complicate designs

4. BIOMIMETICS
1. Nature runs on sunlight.
2. Nature uses only the energy it needs.
3. Nature fits form to function.
4. Nature recycles everything.
5. Nature rewards cooperation.
6. Nature banks on diversity.
7. Nature demands local expertise.
8. Nature curbs excesses from within.
9. Nature taps the power of limits.

5. USER CENTRED DESIGN
Method Cost Output Sample size When to use
Focus groups Low Non-statistical Low Requirements
gathering
Usability testing High Statistical & non- Low Design &
statistical evaluation
Card Sorting High Statistical High Design
Participatory Low Non-statistical Low Design
design
Questionnaires Low Statistical High Requirements
gathering &
evaluation
Interviews High Non-statistical Low Requirements
gathering &
evaluation

6. DIETER RAMS
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally-friendly
10.Good design is as little design as possible

7. JOHN WHEELER
• painter
• experiments with a range of techniques
• evolutionary process
• passion is for medium not for image

8. HEIDI GLOPPEN
• graphic designer
• works on issue based campaigns
• immerses in research
• sketch & research process loop

9. ALTERED PROCESS
1. design is fun!
2. nature fits form to function/good design is
aesthetic
3. nature rewards co-operation
4. nature banks on diversity/good design is
innovative
5. nature demands local expertise/good design
has longevity
6. good design is concerned for the
environment

10. Organix kettle

15. BE THE CHANGE
CREATIVE INTERACTION PRESENTATION
CERI ALMROTT
MSc DESIGN
1ST FEBRUARY 2010