Deviled Details - Strategic and Tactical Action Planning For Start Up and Emerging Companies.

1. Deviled Details Find Out Why You Are NOT Ready To Produce A Meaningful Business Plan For Your Start Up Or Emerging Company

2. The Biggest First Mistake Many entrepreneurs make one critical mistake when they start their business plan. They simply aren’t ready for a business plan – yet. They haven’t thought through their concept well enough to know what they need to know first.

3. What You Need To Know First As basic as it sounds, do your personal goals match your new business goals? Next, do the numbers that reflect your business model even work? Can your concept REALLY make enough money for you, your partners and investors? Next, what are your baseline strategies and tactics required for successful implementation?

4. Your Strategies & Tactics? Exactly how will you define what services and products are actually needed by your prospective customers – and at what price point? Exactly how will you compete with both your competition and customer inertia against change? Exactly what are your marketing and advertising approaches and costs and how will you drive sales?

5. Your Strategies & Tactics? What kind of organization do you need, what kinds of people will you hire and at what cost? What are your strategies for your company when it comes to management and operating the business day in and day out? What kind of operating costs will it take to be in business the way YOU want to be in business?

6. Your Action Plan What are the detailed action steps and milestones that are required to get from your current Point A for your new company to your desired Point B? What is your W3 = Who? Is Doing What? When? What are your strategies and tactics for setting up a company to implement all of your required W3 and what will those resources cost you?

7. The Devil IS In The Details Unfortunately, many entrepreneurs just give arm waving responses to these questions. But genuine and realistic implementation requires detailed answers and a detailed action plan BEFORE you even start your business plan. The problem: The devil IS in those details!

8. Bottom Line You are wasting your time and money trying to produce a business plan before you already know these details! A business plan only summarizes and explains all these pre-defined details to outsiders. A business plan is not the vehicle for generating these details.

9. Your Business Plan You aren’t ready to produce a meaningful business plan for your company until AFTER you know ALL those detailed answers. Without those answers, GIGO will be all you get for your business plan: Garbage In / Garbage Out. Your plan will be mostly meaningless – and prospective investors and bankers will know it!

10. How Are YOU Going To Do It? How are you going to figure out your answers, your details, for your new company? What will you need to do, what will you need to learn and know, to have real answers? Who do you know that has the knowledge and experience to help you with these answers?

11. How Long Will These Take You? How long will it take you to get these answers so you can THEN produce a meaningful business plan for yourself and for bankers and investors? How are you going to avoid all the GIGO? How long will this delay your Point B? What will your competition do during your delay?

12. Deviled Details Action Planning Your solution: Deviled Details Strategic and Tactical Action Planning Service. The Devil IS in the details – of every part of your strategy, tactics and action plan. Deviled Details helps your exorcise the demons from your plan and your planning – and your fundraising efforts with prospective investors.

13. Your Four Big Dots Discover the Four Big Dots that YOUmust connect to successfully getfrom your current Point A to your desired Point B. Personal Financial Model Action Plan Business Plan

14. Big Dot #1– Your Personal Plan Big Dot #1 – Your Personal Plan If your personal goals and your company goals are not congruent, your life will be filled with dragons galore. 82 pivotal questions that will very quickly help you define what you want for YOU. This step doesn’t take long – but you need to know the answers since they may mold the answers and approaches for the new business.

15. Big Dot #2 – Your Action Plan W3 = Who? Is Doing What? When? This is the part that makes people accountable. This part makes sure you don't overlook needed resources and costs that you will require to get to your Point B.

16. Big Dot #2 – Your Action Plan This is the part that so many first–time entrepreneurs try to arm–wave over and trivialize so much. This is the part that often ends up killing the entrepreneur’s company.

17. Big Dot #2 – Your Action Plan W3 = Who? Is Doing What? When? Are you going to be the WHO for all of your WHATs? If not, then Who will be your WHO? What will they cost you? Are they in the budget?

18. Big Dot #2 – Your Action Plan How many action items are on your list? Are you sure all your WHATs are there? What’s the priority and start date of each item? What’s the cost in resources for each item? Could missing items – or wrong priorities screw up everything?

19. Big Dot #2 – Your Action Plan Whether we work together or not, make sure you have a comprehensive Action Plan. Avoid those “Oh by the way…” company killer surprises! Another benefit: Bankers and investors will have a LOT more confidence in your vision and numbers when you show them your detailed action plan!

20. Big Dot #3 – Financial Model Your business model shows the math behind your business concept. It shows how you're going to actually end up making a net profit. It shows how much cash you will need, your cash flow – along with valuation and how much of the company you will need to sell to raise those $$$.

21. Big Dot #3 – Financial Model Many entrepreneurs often greatly underestimate the critical importance of the numbers. Doing the numbers wrong is a primary reason so many start–up companies fail. All of your financial projections are based on four sets of driving assumptions that MUST be right!

22. Big Dot #3 – Financial Model Do you REALLY know your REAL cash requirements and net profit goals for the next 5 years for your new company or project? You need to find out for sure – so you don’t run out of cash on the brink of success! Are your numbers going to be REALLY believable by prospective lenders and investors?

23. Big Dot #4 – Business Plan Your strategy and tactics for implementation and execution out of a near infinite universe of choices. Your strategy and tactics for rising above the noise level for your market niche and micro niche. Your strategy and tactics for every pivotal nuance of your business.

24. Big Dot #4 – Business Plan Exactly how DO you intend to motivate prospects? How will you get them to pull the trigger and actually give you wallet-share by buying your products and services? Where will you advertise and what will each ad cost you? What are your customer acquisition costs?

25. Big Dot #4 – Business Plan Can you answer 150 Key Questions like these about your new business? These are the key questions that lenders and prospective investors will ask! These are all critical questions to help you develop the strategic insights that you will need in order to produce a realistically implementable Action Plan of strategy and tactics – and a realistic business plan.

29. The Good News I don't delegate ANY of this. You work with me. Clients get the benefit of my Compound Knowledge gained from: My three decades of starting and running four dozen companies. My 17 years of experience working with, and helping, over TWO THOUSAND other CEO entrepreneurs with their start up and emerging companies.

30. The Bad News My availability for one-on-one mentoring can be very limited due to my other client, corporate and personal commitments and time requirements. Max of TEN Slots available – check web site for current slot count.

31. Deviled Details – What You Get Five hours of one-on-one telephone consulting and brainstorming with me about: Your current Point A – and how best to get to your Point B. The best strategies and tactics that match your personal goals. The best driving assumptions for your business model. Your fundraising needs, prospective investors and company valuation – and how much of the company you will need to sell.

32. Deviled Details – What You Get Twenty + pages of charts and tables that gives you a detailed five year financial forecast for your company’s business plan including: Start up capital needs, revenue forecasts, profit and loss, cash flow, break-even analysis and balance sheet. An analysis of your company’s future valuation for prospective investors – and how much of your Company you will need to sell.

33. Deviled Details – What You Get A FREE digital copy of my five hour audio course on Funding Foreplay: A four module audio training course that is designed to teach start up company CEOs like you - how to romance and seduce investors. Over five hours of audio training and over 400 pages of real life, sample documents. This audio course is available from Amazon for $97 – but is yours free with my Deviled Details Action Planning Service.

34. Deviled Details – What You Get A customized mind map showing the major moving parts of your company in a graphical, non-linear manner that will help you with: Brainstorming Problem solving Team building Decision making and visual thinking.

35. Deviled Details – What You Get Your primary strategies and tactics: Realistically defined. Tied to your financial projections. Giving you increased clarity of your Point B. A genuinely implementable road map showing all the major turns on how to get to your Point B.

36. Deviled Details – What You Get A prioritized Action Plan in Excel format that will: Specify all the major and semi-major milestones for your company's next 12 months. List your W Cubed = Who? Is Doing What? When? - For each line item on your Action Plan. Since your Action Plan will be in Excel format, it will be easy for you to update and enhance.

37. How Will You Get This Done? How else will you gain this kind of clarity about your company? How else will you realistically develop these mission critical plans for action in a timely manner – before it is too late for you and your company?

38. The Only Thing Worse… “The only thing worse than going the wrong direction, is going the wrong direction enthusiastically!” Pick your direction carefully – accurately guided by your personalized and realistic Deviled Details. Then, get going to your Point B – enthusiastically!

39. Your Point B - Faster In a hurry to enthusiastically get to Point B? Need individualized, one-on-one mentoring on these critical steps? Need an experienced “WHO” to get your “WHATs” done “WHEN” it has to be done quickly? Then, Deviled Details may be right for you.

40. Know Your Deviled Details Go to www.DeviledDetails.com. Reserve your spot now and avoid GIGO. Get “Unstuck” - start moving forward today to fully defining your business plan for investors. Get to your desired Point B – BEFORE your competition does.