4. WOMEN age 18 or older represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%). Male & Female 56% 44%
11. If you don’t do mobile you are outdated It’s the era of apps
12. The Big Numbers : Apple Addressable base of 50m+ devices 30m iPhones and 20m iPod touches More than 3 billion App Store downloads 7.4m iPhones sold in Q3 2009 17.8% share of smartphone market (Canalys) 2.5% share of ALL global handsets (Strategy Analytics)
13. Developers Striking It Rich 10m Paid iPhone games sold by Gameloft since the launch of the App Store $1,687 Revenues per hour of dvpt time forNimbleBit’s Scoops ($269,929 total) 2m Tap Tap Revenge 3 downloads in a week last Christmas after going free 10 days How long it took Playmesh to rack up 1m free downloads of iFarm 13.5m Downloads of Backflip Studios games in seven months ($1.75m of revenue)
14. Analysts’ Big Numbers $2.8 billion iPhone games revenues in 2014 – 24% of handheld market (DFC) 18.7 billion App downloads in 2014 – of which 20% will be from Apple devices (Ovum) 610 million Paid apps in first 2bn iPhone downloads – generating $900m of developer revenues (Pinch Media) 36 million Number of iPhones that Apple will sell in 2010 (Piper Jaffray)
16. In-App Payments Success TTR3 in Top Grossing chart – has sold 1m songs Eliminate – 500k downloads in a week (but not in TG chart) Other (paid game) examples show mixed results too Pocket God – in-app payments 27% of its revenues Freeverse – tens of thousands of Flick Fishing payments
18. What made good games On-screen changes - Change UI Generous score – Give millions of points Sound – Get good sound fx Low pressure - Make new ways to loose, not only time based
19. .. And bad games Make it really hard Require too much, technically – too much memory, too much space Give it a terrible name or theme Expect users to read. Make it challenging and cerebral– games should not have one solutions only
20. Solution was "The mum test“ – Get your mom to test. Most testers are male, but most casual gamers are female.