Companies that trade online have to make at least four important choices regarding potential business partnerships. From a recent survey of Italian e-commerce enterprises the following emerged as the major partners utilised.

1. E-COMMERCE
ENTERPRISE PARTNERS
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Companies that trade online have to make at least four important choices
regarding potential business partnerships. From a recent survey of Italian
e-commerce enterprises the following emerged as the major partners utilised.
CONTACT SOFTWARE
PAYMENTS SHIPPING (mailing) PLATFORM
81% Paypal 63% Bartolini 55% In-house application 84% Developed ad-hoc
E-COMMERCE COMPANY PARTNERS
44% Banca Sella 38% SDA 22% Contact Lab 12% Magento
(Gestpay)
34% Poste Italiane 20% MailUp 12% Oscommerce
27% CartaSi (Xpay)
31% UPS 7% MailChimp 4% WhiteLabel
16% IWBank (IWSmile)
26% DHL 4% MagNews 2% IBM Websphere
14% Intesa Sanpaolo
(Moneta Online /Setefi) 25% GLS 2% eC-messenger 1% OpenCart
8% Monte Paschi di Siena 25% Veicoli di proprietà 1% EmailVision 1% Intershop
(MPShop)
18% FedEX 1% Business Finder 57% Other
8% Icbpi (Key Client)
5% CEVA 1% Lyris
7% Unicredit (PagOnline)
48% Other 55% Other
3% Worldpay (Bibit)
6% Other
23 % 14 % 28 % 44 %
SCORE
Very Very Very Very
satisfied with satisfied with satisfied with satisfied with
the selected service the selected service the selected service the selected service
Reliability Speed Reliability Flexibility
and security of delivery and security and customisation
DESIRED FEATURES
• • • •
Overall service costs Overall service costs Flexibility Reliability and security
• • and customisation •
Integration potential Customer Service • Integration potential
• • Integration potential• •
Customer Service Payment processing Updates and new versions
• • Cost •
International presence Integration with in-house sy- • Customer service
• Shipping speed •
stems •
Ancillary services Overall cost of software
• Special features
Handling of returns
•
• Customer Service
International presence
32 % 27 % 27 % 33 %
DECISION-MAKER
CEO E-commerce E-commerce E-commerce
Manager Manager Manager
27 %
E-commerce 23 % 22 % 26 %
Manager CEO Marketing CEO
Director
21 % 9% 13 %
Administration Administration 17 % IT
Manager Manager CEO Manager
Casaleggio Associati - Strategie di Rete
Via Morone 6, 20121 Milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it