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TThhee HHeeaatthhrrooww AAiirrppoorrtt CChhaalllleennggee 
Suggest how technology could be used to ppoossiittiivveellyy iinnfflluueennccee 
ppaasssseennggeerr bbeehhaavviioouurr iinn oorrddeerr ttoo ddrriivvee aann iimmpprroovveemmeenntt iinn sseeccuurriittyy 
ccoommpplliiaannccee
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 2 
The Facts 
 Heathrow is UK and Europe’s busiest international airport 
 72.3m passengers in 2013 
 82 airlines flying to more than 180 destinations worldwide 
 Sustains 76,600 jobs directly and 116,000 in the immediate area 
 Restricted to 480,000 aircraft movements per year, with its two runways operating 
at over 98% capacity
Background on Challenge – Security Compliance 
 Liquid and sharp-object restrictions in hand luggage since 2006 
 Passengers’ hand luggage is searched in security, and non-compliant, 
restricted items are removed and disposed 
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 3
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 4 
The Problem 
Up to 10% of the searched bags contain restricted items, which is a major 
cause of frustration for passengers, and lengthens security queues 
Compliance rates are lower for non-English speakers and infrequent fliers
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 5 
The Challenge Statement 
Suggest a solution that uses SMAC technologies to positively change human 
behaviour ahead of passenger security search
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 6 
The Challenge Statement - Details 
 A reduction in security compliance failures benefits passengers, who could 
enjoy shorter queue times and less frustration, while allowing Heathrow to 
redeploy resources more effectively 
 Influencing non-English speaking travellers and infrequent fliers could 
make a larger impact
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 7 
Important Points to Remember 
 Heathrow is regulated in the UK by the Civil Aviation Authority (CAA) 
 There is a regulatory requirement that 5% of all hand luggage is checked, i.e. zero 
compliance failures is not the challenge target 
 The passenger throughput profile varies through the day, i.e. peaks in the early 
morning and late afternoon/evening times. Therefore, security resources are not 
evenly spread 
 This means that to meet the 5% regulation, additional hand luggage searches 
could take place during quieter periods to avoid longer queues
Capgemini Super Techies Show Season 3- Heathrow Airport Challenge 
Copyright © Capgemini 2014. All Rights Reserved 8 
General Pointers 
• Time allotted for solution presentation: Teams will be 
given 20 minutes for a detailed presentation to judges (off-camera) 
and 3 minutes for a high-level pitch (on-camera)
www.capgemini.com 
The information contained in this presentation is proprietary. 
© 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. 
About Capgemini 
With more than 130,000 people in over 40 countries, Capgemini 
is one of the world's foremost providers of consulting, technology 
and outsourcing services. The Group reported 2013 global 
revenues of EUR 10.1 billion. 
Together with its clients, Capgemini creates and delivers 
business and technology solutions that fit their needs and drive 
the results they want. A deeply multicultural organization, 
Capgemini has developed its own way of working, the 
Collaborative Business ExperienceTM, and draws on Rightshore ®, 
its worldwide delivery model.
www.capgemini.com 
The information contained in this presentation is proprietary. 
© 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. 
About Capgemini 
With more than 130,000 people in over 40 countries, Capgemini 
is one of the world's foremost providers of consulting, technology 
and outsourcing services. The Group reported 2013 global 
revenues of EUR 10.1 billion. 
Together with its clients, Capgemini creates and delivers 
business and technology solutions that fit their needs and drive 
the results they want. A deeply multicultural organization, 
Capgemini has developed its own way of working, the 
Collaborative Business ExperienceTM, and draws on Rightshore ®, 
its worldwide delivery model.

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Capgemini Super Techies Show Season 3 - The Heathrow Airport Challenge

  • 1. TThhee HHeeaatthhrrooww AAiirrppoorrtt CChhaalllleennggee Suggest how technology could be used to ppoossiittiivveellyy iinnfflluueennccee ppaasssseennggeerr bbeehhaavviioouurr iinn oorrddeerr ttoo ddrriivvee aann iimmpprroovveemmeenntt iinn sseeccuurriittyy ccoommpplliiaannccee
  • 2. Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 2 The Facts  Heathrow is UK and Europe’s busiest international airport  72.3m passengers in 2013  82 airlines flying to more than 180 destinations worldwide  Sustains 76,600 jobs directly and 116,000 in the immediate area  Restricted to 480,000 aircraft movements per year, with its two runways operating at over 98% capacity
  • 3. Background on Challenge – Security Compliance  Liquid and sharp-object restrictions in hand luggage since 2006  Passengers’ hand luggage is searched in security, and non-compliant, restricted items are removed and disposed Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 3
  • 4. Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 4 The Problem Up to 10% of the searched bags contain restricted items, which is a major cause of frustration for passengers, and lengthens security queues Compliance rates are lower for non-English speakers and infrequent fliers
  • 5. Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 5 The Challenge Statement Suggest a solution that uses SMAC technologies to positively change human behaviour ahead of passenger security search
  • 6. Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 6 The Challenge Statement - Details  A reduction in security compliance failures benefits passengers, who could enjoy shorter queue times and less frustration, while allowing Heathrow to redeploy resources more effectively  Influencing non-English speaking travellers and infrequent fliers could make a larger impact
  • 7. Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 7 Important Points to Remember  Heathrow is regulated in the UK by the Civil Aviation Authority (CAA)  There is a regulatory requirement that 5% of all hand luggage is checked, i.e. zero compliance failures is not the challenge target  The passenger throughput profile varies through the day, i.e. peaks in the early morning and late afternoon/evening times. Therefore, security resources are not evenly spread  This means that to meet the 5% regulation, additional hand luggage searches could take place during quieter periods to avoid longer queues
  • 8. Capgemini Super Techies Show Season 3- Heathrow Airport Challenge Copyright © Capgemini 2014. All Rights Reserved 8 General Pointers • Time allotted for solution presentation: Teams will be given 20 minutes for a detailed presentation to judges (off-camera) and 3 minutes for a high-level pitch (on-camera)
  • 9. www.capgemini.com The information contained in this presentation is proprietary. © 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.
  • 10. www.capgemini.com The information contained in this presentation is proprietary. © 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.