How Plan B Marketing Made Mary a Star

•

1 gostou•1,573 visualizações

Cathy Miller, Business Writer

Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

Marketing

Mary was so excited
www.simplystatedbusiness

www.simplystatedbusiness
She landed a new job as
Marketing Director

www.simplystatedbusiness
On her very
first project

www.simplystatedbusiness
the you-know-what hit the fan

www.simplystatedbusiness
Her presenter for the sales
conference had an accident

The presentation
flash drive
went with him to
the hospital

There was no time to retrieve it
www.simplystatedbusiness

www.simplystatedbusiness
What could Mary do?

www.simplystatedbusiness
Mary’s heart beat faster

www.simplystatedbusiness
Mary’s heart beat faster
She took a deep breath

www.simplystatedbusiness
Mary knew it was time for Plan B

www.simplystatedbusiness
She downloaded the presentation
FROM THE
COMPANY’S
CLOUD BACKUP

www.simplystatedbusiness
and pulled out
her notes

www.simplystatedbusiness
She knew the
presentation as
well as he did
Mary had helped the presenter

www.simplystatedbusiness
Mary put on her game face

www.simplystatedbusiness
and took
another
deep breath

www.simplystatedbusiness
Mary stepped onstage and
shared her story

www.simplystatedbusiness
A funny thing
happened on the way
to the conference

The audience loved it
www.simplystatedbusiness

www.simplystatedbusiness
Mary’s boss
loved it

www.simplystatedbusiness
What could have been tragic

The moral of the story?
www.simplystatedbusiness
Always have a
Plan B contingency

P.S. The presenter recovered
www.simplystatedbusiness
He was glad
Mary had
his back

Photo Credits: BigStockPhoto.com
This is Part 10
Check out the entire series
Follow the 10-Part Marketing Plan at
SimplyStatedBusiness.com

www.simplystatedbusiness
Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com

Mais conteúdo relacionado

Mais procurados

Julie Legrand Introduction

offtheground

PR Success Tips For All Entrepreneurs

Alease Michelle Jones

A6 postcard-purple pennies

ByDeesign

A6 postcard-purple pennies

ByDeesign

Local Marketing

melvinm

Slides Presentazione IT-Meeting 2011

sbaam

TRY Studio Roundtable at ALT Summit

Jennifer Arzt

How To Succeed

SinT Mobile Inc

Mais procurados (8)

Julie Legrand Introduction

PR Success Tips For All Entrepreneurs

A6 postcard-purple pennies

Local Marketing

Slides Presentazione IT-Meeting 2011

TRY Studio Roundtable at ALT Summit

How To Succeed

Mais de Cathy Miller, Business Writer

Is a business communication review on your radar?

Cathy Miller, Business Writer

The end of year business sprint

Cathy Miller, Business Writer

The basics of business communication

Cathy Miller, Business Writer

Communicating what you want others to know

Cathy Miller, Business Writer

Marketing success litmus test

Cathy Miller, Business Writer

5 ideas on what makes your business unique

Cathy Miller, Business Writer

10 terrifying typos in business communication

Cathy Miller, Business Writer

20 communication tips for a lasting impression

Cathy Miller, Business Writer

When I Works in Business Communication

Cathy Miller, Business Writer

Business communications the devil is in the details

Cathy Miller, Business Writer

5 traits of good business ghostwriters

Cathy Miller, Business Writer

Casual LinkedIn user guide to stuff you may not know

Cathy Miller, Business Writer

Guru follower's aha moment

Cathy Miller, Business Writer

3 snooze control presentation tips

Cathy Miller, Business Writer

Marketing benchmarks your road to success

Cathy Miller, Business Writer

Your Marketing Message: From Conception to Delivery

Cathy Miller, Business Writer

Marketing roles & responsibilities

Cathy Miller, Business Writer

Infographic: Choosing your marketing communication channel

Cathy Miller, Business Writer

Beating blind hog marketing objectives

Cathy Miller, Business Writer

10 part marketing plan process infographic

Cathy Miller, Business Writer

Mais de Cathy Miller, Business Writer (20)

Is a business communication review on your radar?

The end of year business sprint

The basics of business communication

Communicating what you want others to know

Marketing success litmus test

5 ideas on what makes your business unique

10 terrifying typos in business communication

20 communication tips for a lasting impression

When I Works in Business Communication

Business communications the devil is in the details

5 traits of good business ghostwriters

Casual LinkedIn user guide to stuff you may not know

Guru follower's aha moment

3 snooze control presentation tips

Marketing benchmarks your road to success

Your Marketing Message: From Conception to Delivery

Marketing roles & responsibilities

Infographic: Choosing your marketing communication channel

Beating blind hog marketing objectives

10 part marketing plan process infographic

Último

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

personal branding kit for music business

brjohnson6

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

Resumé Karina Perez | Digital Strategist

Karina Perez

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

2024 Social Trends Report V4 from Later.com

nmislamchannal

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Tata Punch brochure with complete detail of all the variants

RiteshVishambhari

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa