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Siemens innovation
- 1. Innovation@Siemens 2012
Copyright © Siemens AG 2012. All rights reserved.
Page 1 August 2012 Corporate Communications
- 2. Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Copyright © Siemens AG 2012. All rights reserved.
Page 2 August 2012 Corporate Communications
- 3. Our vision and our values
Siemens – the pioneer in Our values
Responsible
Committed to ethical and
Energy efficiency responsible actions
Excellent
Industrial productivity
Achieving high performance
and excellent results
Affordable and
personalized healthcare
Innovative
Being innovative to create
Intelligent infra-
sustainable value
structure solutions
Copyright © Siemens AG 2012. All rights reserved.
Page 3 August 2012 Corporate Communications
- 4. Innovation is our lifeblood
Key R&D figures Ranking, recent highlights
€ R&D spending: € 3.925 billion in Our patent position in fiscal 2011:
fiscal 2011, or 5.3% of revenue Germany: No. 3
27,800 R&D employees worldwide Europe: No. 1
Roughly 17,000 software engineers USA: No. 9
160 R&D locations in roughly
Most recent innovations:
30 countries around the world
Blood test to assess liver fibrosis:
8,600 inventions in fiscal 2011
Assessment of the severity of fibrosis –
53,300 patents granted reliable and minimally invasive
R&D spending in percent of revenue Gearless 6-megawatt wind turbine:
5.3% supplies up to 6,000 households with
5.2%
5.1%
clean energy and weighs no more than
a 2.3-megawatt turbine with gears
TIA Portal software platform enables
design of all automation processes
2009 2010 2011 from a single computer screen
Copyright © Siemens AG 2012. All rights reserved.
Page 4 August 2012 Corporate Communications
- 5. Innovation-driven growth markets
Dynamic growth of 'green' revenue
Siemens Environmental Portfolio Revenue from Environmental Portfolio
The Siemens Environmental Portfolio (in € billions)
comprises products and solutions that 40.0
contribute directly to environmental 27.4 29.9
protection and climate change mitigation
At €29.9 billion, revenue from our
Environmental Portfolio represents over
40% of total revenue 2010 2) 2011 2014 (Ziel)
Our revenue target for the Environmental
Portfolio is €40 billion by fiscal 2014 CO2 abatement at customers
In fiscal 2011, the products and solutions (in millions of tons)
of our Environmental Portfolio helped 317
267
customers save 317 million tons1)
…roughly equal to
of CO2… 1% of global CO2
… that's roughly equal to 1% of emissions in 2010
global energy-related CO2 emissions
in 2010 – or almost 40% of Germany’s. 2010 2011
1) Including OSRAM; 2) Figure for FY 2010 excludes OSRAM
Copyright © Siemens AG 2012. All rights reserved.
but includes newly qualified portfolio
Page 5 August 2012 Corporate Communications
- 6. Innovation-driven growth markets
Technologies in our Environmental Portfolio
Renewables Energy efficiency
Technologies for renewable Products and solutions with exceptional
energies such as energy efficiency such as
Wind power
Combined-cycle power plants
Grid access for wind power
Steam turbines for solar
thermal power plants Industrial drive systems
High Voltage Direct Current
(HVDC) power transmission
Environmental technology
Environmental Traffic management solutions
technologies such as
Water technologies
Efficient lighting
Air pollution control
Energy performance
contracting
Copyright © Siemens AG 2012. All rights reserved.
Page 6 August 2012 Corporate Communications
- 7. Innovation-driven growth markets
Siemens drives technologies of the future
Desertec Industrial Initiative Smart Grid
Solar power The smart grids
for Africa and Europe of the future
Siemens as technology driver Flexible grids that enable
Goal: meet 17% of Europe's decentralized feed-in and better
demand for electricity with capacity utilization
solar and wind by 2050 Smart grids have potential to
abate more than 1 billion tons
of CO2 by 2020
Electromobility SMART products
Shaping the future Understanding requirements
of transportation in emerging countries
Siemens offers comprehensive Customized portfolio for
solutions from (charging medium price segment
infrastructure to drives) Cost-effective, high-quality
Integration of electric cars in products for the growth
power grid: batteries used to markets of the future
store power
Copyright © Siemens AG 2012. All rights reserved.
Page 7 August 2012 Corporate Communications
- 8. One Siemens
Our framework for sustainable value creation
One Siemens
The integrated technology company
Financial target system
Revenue growth Capital efficiency Capital Structure
Grow faster than main Return on Capital Dividend payout ratio
Siemens competitors Employed (ROCE)
M&A hurdle rates
Sectors Top margins of respective markets throughout business cycles 1)
Continuous improvement relative to market / competitors
1) EBITDA Copyright © Siemens AG 2012. All rights reserved.
Page 8 August 2012 Corporate Communications
- 9. Our innovations spark interest
Copyright © Siemens AG 2012. All rights reserved.
Page 9 August 2012 Corporate Communications
- 10. A pioneer of our time – yesterday, today and tomorrow
From the first direct transatlantic
telegraph cable – to the floating wind
turbine
Vom ersten direkten Transatlantikkabel– to the
From the Electric Victoria – zu
freischwimmenden Windanlagen
Greenster
Vom ersten direkten Transatlantikkabel – zu body
From the first views inside the
freischwimmenden body scans in less than one
– to 3D Windanlagen
second
Copyright © Siemens AG 2012. All rights reserved.
Page 10 August 2012 Corporate Communications
- 11. Four megatrends are shaping our future
Urbanization Demographic change
2009: more people were living in Life expectancy increased from
cities than in the countryside 48 (1950) to 69 (2012)
Today: 320 million people live in World population grown from 7
megacities with over 10 million billion (2011) to 9.3 billion (2050)
2050: 70% of the global popula- Population of the least devel-
tion will be living in cities oped countries will double by
Major conurbations: account for 2050, to 1.7 billion.
a disproportionately high share Number of seniors (65 and over)
of economic performance will triple by 2050, to1.5 billion
Climate change Globalization
Average temperature of the 1990-2009: worldwide volume
earth’s surface has risen of trade doubled
0.76°C since the 19th century Eightfold increase in number of
2001-2010: the warmest multinational companies over
decade on record the past four decades
Today: highest concentration of 2030: 2/3 of global economic
CO2 in the atmosphere during output from threshold countries
the past 350,000 years Raw materials: 20% price
increase per year (2000-2010)
Copyright © Siemens AG 2012. All rights reserved.
Page 11 August 2012 Corporate Communications
- 12. As a pioneer in innovation-driven growth markets,
we‘re mastering these challenges
Competition with the IT
industry
Siemens – a pioneer in…
Strategic directions
Market and customer …intelligent …energy
environment Focus on innovation- infrastructure efficiency
I driven growth markets solutions
Global megatrends
Demographic change Get closer to our
Urbanization II customers
Climate change
Globalization
Use the power of
III Siemens
Macroeconomic
situation …industrial …affordable and
productivity personalized
Competitors from the healthcare systems
threshold countries
Copyright © Siemens AG 2012. All rights reserved.
Page 12 August 2012 Corporate Communications
- 13. Megatrend challenges –
Siemens' answers for an urbanizing world
Cities are centers of growth Siemens has the answers
Infrastructure spending Energy: leading HVDC technology
amounts to €2 trillion* transmits power from remote energy
worldwide / year sources to cities at low loss
€1,700
300 Building technology: "Performance
billion Siemens-relevant Contracting" – energy savings of up to
market: about €300 40% finance investments in energy-
billion efficient building technology
Security: complete solutions
World population in Cities account for
billions 80% of Mobility: full spectrum of mobility systems
9,3 (Complete Mobility)
6,9 greenhouse gas
in Mrd. emissions Water: largest provider of products for
50% Cities 70%
Euro every stage of water treatment
By 2050, about
70% of the world Healthcare: world leader in medical
300
2050 population will live imaging, efficient processes in hospitals
2010
1700in cities lower costs
* Calculations based on OECD data in „Infrastructure 2030“
Copyright © Siemens AG 2012. All rights reserved.
Page 13 August 2012 Corporate Communications
- 14. Innovations keep us strong –
Milestones across the centuries
Copyright © Siemens AG 2012. All rights reserved.
Page 14 August 2012 Corporate Communications
- 15. Sectors and Divisions as of October 1, 2011
Energy Healthcare Industry Infrastructure
& Cities
Divisions Divisions Divisions Divisions
Fossil Power Imaging & Industry Rail Systems
Generation Therapy Systems Automation Mobility and
Wind Power Clinical Products Drive Logistics
Solar & Hydro Diagnostics Technologies Low and Medium
Voltage
Oil & Gas Customer Customer
Smart Grid
Energy Service Solutions Services
Building
Power Technologies
Transmission OSRAM 1)
1) In fiscal 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG
over the long term Copyright © Siemens AG 2012. All rights reserved.
Page 15 August 2012 Corporate Communications
- 16. Committed to profit and growth
Revenue by Sector Revenue by Region
Healthcare Sonstige Germany
Asia, Australia
€12.5 billion
18% 15%
15%
17% 20%
21%
16%
43%
45% Industry
37% €32.9 billion 33%
26% 33%
40%
Energy 33% Europe, CIS,
€27.6 billion America Africa, Middle East
Total revenue of Sectors and
(excl. Germany)
Cross-Sector Businesses Based on cluster location
Revenue and employees Key figures
100,000 500 Continuing operations
Employees in thousands FY2010 FY2011
80,000 400 (in millions of euros)
60,000 300 Revenue 74,055 85,582
40,000 200 New orders 68,978 73,515
20,000 100 Income 5,974 9,242
Revenue in millions of euros Free cash flow 7,043 5,885
FY 1986 1990 1995 2000 2011 Employees 336,000 360,000
As of September 30, 2011 Copyright © Siemens AG 2012. All rights reserved.
Page 16 August 2012 Corporate Communications
- 17. Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Copyright © Siemens AG 2012. All rights reserved.
Page 17 August 2012 Corporate Communications
- 18. Research and innovation complement each other
Research is transforming
Consequences:
money into knowledge
Research is a necessary
though not sufficient
precondition for
innovation (Innovation is the
invention plus market success)
Economic value is only
created by successful
innovations
Business strategy drives
Innovation is transforming R&D strategy
knowledge into money
Copyright © Siemens AG 2012. All rights reserved.
Page 18 August 2012 Corporate Communications
- 19. The strategy for innovation:
Set trends and define markets
Maturity
Fast follower
Basic technologies:
“The early bird catches
Basic competence
the worm, but the for today’s business
second mouse gets the
cheese”
Key technologies:
Determine today’s
competitiveness
First mover
“The early bird catches Pace-setting technologies:
the worm”
Determine tomorrow’s
competitiveness
Pioneer
“If you're ahead of the bird,
but behind the first mouse,
New technologies: you get both –
Discontinuity the worms and
New rules of the game the cheese”
Time
Copyright © Siemens AG 2012. All rights reserved.
Page 19 August 2012 Corporate Communications
- 20. Consistent strategy: Our innovation strategy is
to be a pioneer in all our businesses
Be a pioneer in all our businesses
Innovation Strategy to secure the most competitive edge
Consistent with respect to:
Focus on trendsetting technology
portfolios per business and achieve
R&D leading position
Technology Patent
resource
strategy strategy Increase patents in trendsetting
strategy
technologies
Effective R&D spending
People /
Standards
Processes Skills / Full leverage of our capabilities
strategy
Culture and assets to tap further potential
Copyright © Siemens AG 2012. All rights reserved.
Page 20 August 2012 Corporate Communications
- 21. Pioneer 1847: Pointer telegraph
Facts & benefits
Construction of a reliable pointer telegraph by
electrically synchronizing the transmitter and
receiver
Vastly superior to previous equipment because it no
longer works like a clock mechanism
Transmission of messages by pressing a rotating
needle on the transmitter to stop it on the letter to be
transmitted
Range of about 50 kilometers
Use of electric batteries for the power supply
Apparatus made of cigar boxes, tin plate, pieces of
iron and insulated copper wire
The pointer telegraph revolutionizes modern communications by providing
reliable message transmission over long distances
Copyright © Siemens AG 2012. All rights reserved.
Source: Siemens Corporate Archive
Page 21 August 2012 Corporate Communications
- 22. Pioneer 2015: Smart grid
Facts & Benefits
Smart grid is an integrated bidirectional transmission
system for the delivery of electricity using digital
technologies
The system optimizes efficiency, while balancing
electricity prices and fluctuations caused by an increased
feed-in of renewable energy sources
Siemens’ strength lies in the combination of its world
leading position in the fields of energy automation,
equipment manufacturing, offshore generation, HVDC
transmission etc.
Potential risks:
- Market volume relatively small today
- Competition intensifies as new competitors move into
the market
Involving the entire electricity production and distribution chain, Siemens is the
only company having a comprehensive portfolio to master the smart grid
challenge
Copyright © Siemens AG 2012. All rights reserved.
Source: Siemens Corporate Strategies
Page 22 August 2012 Corporate Communications
- 23. Siemens considers the characteristics of all types
of innovations
New or substantially
New
changed business
model
Business to be
Radical
Business Model Disruptive conducted differently
The business model Disruptive
describes how an Implying huge
organization works organizational
in terms of value challenges
creation, delivery Future
and capture Business
Incremental Substantial change in
Radical technology, business
(current R&D)
model unchanged
Current
Un- Business High level of
changed technical risk
Low High
Technological change
Copyright © Siemens AG 2012. All rights reserved.
Page 23 August 2012 Corporate Communications
- 24. Siemens answers the toughest innovation
challenges
Innovation examples
Increased digitalization of
factory planning:
New
3 1 1 Siemens buys UGS to enable
integrated management of whole
Radical
Business Model
Disruptive
Disruptive product lifecycle (digital factory)
New materials (e.g. Ceramics
with enhanced properties):
2
Incremental
2 New heat shield for turbines
(current R&D) Radical create competitive advantages
Un-
changed Energy savings
Low Technological High Performance contracting:
change 3 Siemens sells reduction of energy
consumption and is paid in % of
realized reductions
Copyright © Siemens AG 2012. All rights reserved.
Page 24 August 2012 Corporate Communications
- 25. Siemens Corporate Innovation Process (CIP)
promotes growth through innovation
Goals Corporate Innovation Process and Pipeline
Key objectives of the CIP are Capital allocation decision
- to ensure a timely identification of Preselection Prioritization by Managing Board
disruptive commercialization
Discussion
challenges, Identification
Elaboration
on Corp.
of Implemen-
- to realize their strong potential of
Corporate
Innovation
tation
Corporate Opportunities
business impact, Innovation Fields
Innovation
with CEO/CFO/ Follow-up
Opportunities
- to have a stringent and holistic CTO
capital allocation decision,
Innovation Business Plan Defined strategy, Follow up with
- to set-up clear operational Fields owner and budget go/no go
ownership and a continuous decision
process
- to ensure top management
attention Corporate Innovation Pipeline
CIP will push organic growth in
support of One Siemens growth
targets
Copyright © Siemens AG 2012. All rights reserved.
Page 25 August 2012 Corporate Communications
- 26. We will tap further upside potential on all levels
of technology synergies …
Infrastructure Leveraging the technological
Industry Energy Healthcare
& Cities synergies at all levels
Common technology Use of common technologies, shared R&D-
1 projects, platform projects, common use of
and platform IPRs, innovation value chains
Best-practice sharing between Divisions,
Corporate Departments and Regional
Best-practice sharing 2
Companies as with Software Initiative (SWI),
Project Management
Multiple impact of Corporate Technology,
Lighthouse projects, technologies, technology
Corporate Technology 3
consulting, innovation management & process
consulting, patents, standardization
Copyright © Siemens AG 2012. All rights reserved.
Page 26 August 2012 Corporate Communications
- 27. Networks are the breeding grounds for
innovation (“Open innovation”)
Research
Institutes Key
Universities Customers
Other
Industries Competitors
Governmental Start-up /
partners VCs
''Think Tanks''
Copyright © Siemens AG 2012. All rights reserved.
Page 27 August 2012 Corporate Communications
- 28. Innovating with partners –
Closed’ and ‘open’ processes complement one another
“The lab is our “The world is
world.“ our lab.“
We must be a leader in key technologies … … and be capable of integrating innovation partners.
We generate the best ideas in key technologies
…and make use of all internal and external ideas.
and competences...
We protect our competitive advantage, for …while also managing the risks – which enables
example, through key patents… us to be open for knowledge transfer.
World-class R&D teams in key technology …combined with external R&D resources, create
fields… tremendous value.
Our employees are on equal terms with the most …allowing them to exchange ideas with the most
innovative suppliers, customers, partners… talented people at the company and beyond.
Copyright © Siemens AG 2012. All rights reserved.
Page 28 August 2012 Corporate Communications
- 29. Siemens strategy: Strengthen competitive position
in mid-range and low-end markets (top+Smart)
Developed countries Emerging countries
e.g. GER, USA, JPN e.g. CHN, IND
High-end High-End High-End
products
Leverage
Current & future global network
of innovation
focus of Siemens
Mid-Range, Mid-Range,
SMART Low-End Low-End
Low-End-Portfolio
Low-cost
portfolio and
Additional
localization
potential for
Siemens
Copyright © Siemens AG 2012. All rights reserved.
Page 29 August 2012 Corporate Communications
- 30. The product requirements of emerging markets
are different to those of the developed world
Siemens solution:
SMART value product
Product requirements
development in the Region
Products must be robust, to work in a tough
environment e.g. temperature, dust, humidity,
voltage / frequency fluctuations, low-skilled
S imple
operators
With just the basic features M aintenance-friendly
Price in line with buying power of consumers A ffordable
Must be of high quality & comparable with R eliable & robust
global standards
T imely to market
Must also be repairable
And suitable for rural distribution conditions
SMART value products are driven by innovation, quality and costs
Copyright © Siemens AG 2012. All rights reserved.
Page 30 August 2012 Corporate Communications
- 31. SMART Off-grid lighting & energy solution by
1.6 billion people worldwide
without electricity
The vision:
To set up a sustainable and financeable
energy and lighting supply system for
households in regions without power grids
Off-grid project in Kenya
''Umeme Kwa Wote – Energy For All'' The idea of ''Energy Hubs'':
Off-grid via photo-voltaic systems
Water purification OSRAM-luminaire with external battery
unit: Up to 3,000 l ('‘O-Lamp Basic'‘) or OSRAM-luminaire
per day with integrated battery (O-Lamp ''2 in 1'':
CFLi plus LED plus battery)
Water filtering with
OSRAM Puritec Services: Charging of batteries, direct
UVC-lamps mobile phone charging and loading of
electronic devices, water purification
The 1st holistic lighting and energy concept from a company for developing and
emerging countries
Copyright © Siemens AG 2012. All rights reserved.
Page 31 August 2012 Corporate Communications
- 32. Multix Select DR:
Cost-effective x-ray system
Multix Select DR offers a cost-effective entry point
into digital radiography:
Suitable for virtually all clinical radiography
applications
Easy to use
Attractive price-performance ratio
Priced at around one third below Siemens'
comparable predecessor products
Equally attractive to small and medium-sized
hospitals in emerging countries as well as to small
hospitals and physicians' clinics in industrialized
countries.
Copyright © Siemens AG 2012. All rights reserved.
Page 32 August 2012 Corporate Communications
- 33. Strategic visioning process –
Pictures of the Future
Today‘s Influence factors
business 'Picture of the Future’ and trends
Society
Politics
Economy
Extrapolation Retropolation
(Roadmaps) (Scenarios) Environment
Technology
Customers
Competitors
Suppliers
Today Short-term Medium-term Long-term
Copyright © Siemens AG 2012. All rights reserved.
Page 33 August 2012 Corporate Communications
- 34. Benchmarking: Innovation radar highlights
strengths and weaknesses
Budget 1
Strategy
2 The innovation radar
determines, compared with
competitors, how well developed
3 the skills of the company are for
successfully implementing the
Technology 4 innovation strategy. The radar is
the basis for defining measures
5 for improvement.
Innovation
core processes
Qualification and
ability
Corporate culture Patents and standards
Evaluation of own strength
Importance for innovation
Copyright © Siemens AG 2012. All rights reserved.
Page 34 August 2012 Corporate Communications
- 35. Any innovation process begins and ends
with the customer
Implementation Implementation
Invention
in the company in the market
Generating ideas Business plan (draft) Marketing
Customer benefits Product specification Market segmentation
Creativity Business strategy Timing
workshops Business data Alliances/cooperation
Selecting ideas Top management Key customers
Value creation support
Anforderu Competition Financing Sales Lösungen
ngen des Competence Project management After-sales service für den
Kunden Production/logistics Kunden
IP generation Integration (testing)
Controlling
Copyright © Siemens AG 2012. All rights reserved.
Page 35 August 2012 Corporate Communications
- 36. Culture of Innovation:
The right climate for innovators and inventors
Siemens Corporate Innovation Process (CIP)
top+ innovation award
“Inventor of the year” award
Top innovators
3i suggestion program and award
Innovation benchmarking
Community of Practice Innovation Management (CoP InnoM)
Best-practice sharing
Working Group Innovation (WG-I)
Copyright © Siemens AG 2012. All rights reserved.
Page 36 August 2012 Corporate Communications
- 37. Building a pool of young R&D employees is the
key to our innovative strength
Engineers and scientists are in short The majority of jobs at Siemens are geared
to engineers and scientists.
supply – worldwide.
Not only university graduates but also
experienced professionals are scarce. Natural sciences, indus- Other 2%
trial engineering 3%
Electrical engineering/
Electrical engineering/
Contact to Siemens early on helps ensure IT 4%
Mechanical engineer-
ing 30%
a steady supply of young engineers.
Economic Ca.
sciences 6%
2900
Business adminis-
Other fields of
Systematic cooperation with the world’s tration 9%
engineering 18%
leading universities
Interesting programs to foster student IT 10% Mechanical engineering
15%
trainees and interns
YOLANTE – A special program to
nurture women engineers
Number of job openings in Germany for
Work-study programs, also in employees with a university degree, by area of
specialization (as of 10/2011)
engineering professions
Copyright © Siemens AG 2012. All rights reserved.
Page 37 August 2012 Corporate Communications
- 38. Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Copyright © Siemens AG 2012. All rights reserved.
Page 38 August 2012 Corporate Communications
- 39. The Top 10 companies of electrical and electronics industry 2010 1)
Sales by big companies of the electrical industry 2011, in bn. EUR 1)
1 GE 2) 70.82) 107.7
2 Samsung3) 102.6
3 HP 91.0
4 Hitachi 83.3
5 IBM 76.1
6 Panasonic 73.9
7 Siemens 73.5
8 Sony 60.9
9 Toshiba 55.1
10 Microsoft 50.8
1) Fiscal year: Oct. 1, 2010 – Sept. 30, 2011
2) 70.8 bn EUR revenue if you exclude GE Capital Services and National Broadcasting Company
3) Estimated
Source: Siemens AG, CD ST SP PP Copyright © Siemens AG 2012. All rights reserved.
Page 39 August 2012 Corporate Communications
- 40. Siemens conducts R&D at
some 160 locations worldwide
Some of the major R&D locations
Erlangen
Nuremberg Asia/Australia Germany
Finspång Forchheim 12% 42%
Amberg
Berlin
Zilina
Nordborg Europe, Near
St. Petersburg and Middle
Brunswick Americas East, C.I.S.
Buffalo Grove 25% 21%
Hoffmann Estates Mülheim Bratislava
Tarrytown Lincoln Moscow
Minnetonka Flanders 27,800 R&D Employees (FY 2011)*
Karlsruhe Budapest
Issaquah Norwood Beijing
Brasov
Princeton Zug Tokyo
Berkeley Beit Shemesh
Newark
Mountain View Malvern
Knoxville Shanghai
Los Angeles Grenoble
Gurgaon
Guadalajara Arlington Suzhou
Houston Munich Thane Shenzhen
Linz
Vienna Pune
Bangalore Kolkata Nanjing
Jundiaí Chennai South Windsor
São Paulo Singapore Macquarie Park
*Total number: Source: Siemens Annual Report 2011
Distribution: Status September 30, 2011
Copyright © Siemens AG 2012. All rights reserved.
Page 40 August 2012 Corporate Communications
- 41. Partnerships with leading research facilities
Moscow
Princeton
Berkeley Beijing
Tokyo
Shanghai
Bangalore Singapore
Siemens‘ strategic partner program with top
universities worldwide, the Center of
Knowledge Interchange (CKI):
USA
MIT, Cambridge, Massachusetts
UC Berkeley, California A selection of other major cooperation partners:
Europe
RWTH Aachen University FAU Erlangen Locations of corporate
Fraunhofer Gesellschaft facilities
Technical University Berlin
Technical University Darmstadt
Technical University Munich Technical University Dresden Cooperation network
Technical university of Denmark, Karlsruhe Institute of Technology
Copenhagen Eidgenössische Technische Hochschule Zurich Roughly 1,000 new research partnerships
China Johannes Kepler University Linz are started every year. The majority are
Tongji University, Shanghai Johns Hopkins University conducted by Corporate Technology, with
Tsinghua University, Beijing University of Oxford all others initiated directly by various
Moscow State University
Siemens business areas.
Georgia Institute of Technology
University of Tokyo
Copyright © Siemens AG 2012. All rights reserved.
Page 41 August 2012 Corporate Communications
- 42. “The world is our lab” – Global partnerships with
leading universities, customers and suppliers
Worldwide cooperation network Example: Gas turbine development
Overall plant efficiency
Competences
Vision
Aerodynamics
Dynamic integrity
Materials /
coatings
Over 60% Combustion
Thermal
conduction
Probabilistic
design
Diagnostics and
Past 2010 Future sensors
Over 1,000 partner universities in 50 countries Only by closely integrating the R&D network was
Strategic partnerships with top universities in the it possible to set a new world record for power
U.S., Europe and China plant efficiency.
Exchanges of experts: some 200 teaching Some 50 leading universities worldwide are
appointments, fellowships and honorary contributing their core competences (e.g.,
professorships Tsinghua University in Beijing).
In 2010, Siemens hired more than 11,000 Preferred and licensed suppliers for specific
engineering graduates. strategic components
Copyright © Siemens AG 2012. All rights reserved.
Page 42 August 2012 Corporate Communications
- 43. 800 million euros of venture capital:
Strengthening the power to innovate
Siemens Technology Technology-to-Business Siemens Venture Capital 1)
Accelerator (STA) Center (TTB) Munich, USA, Israel, China,
Munich Berkeley, Shanghai India
Seed phase Start-up Market entry/ Exit
(ideas, patents) phase expansion (floating/selling)
Siemens Venture Capital (SVC) M&A
Siemens Technology Accelerator (STA)
Siemens Technology-to-Business Center (TTB)
Tasks and objectives
Driving innovative ideas/technologies for new markets to strengthen the company’s power to innovate
with an adequate return
Generating new business by turning innovative ideas to practical account:
Spin-ins and spin-outs:
embedded in existing Siemens structures or in the form of a start-up foundation (STA and TTB)
Direct participation in external start-up companies and VC funds (SVC)
Support and growth through financing and coaching
Coupling technology orientation with business orientation
Establishing a new culture of innovation and entrepreneurship
1) Siemens Venture Capital has up to now invested in over 150 technology companies and 40 venture capital funds.
Copyright © Siemens AG 2012. All rights reserved.
Page 43 August 2012 Corporate Communications
- 44. Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Copyright © Siemens AG 2012. All rights reserved.
Page 44 August 2012 Corporate Communications
- 45. Patent ranking:
Siemens is in 3rd (GER), 1st (EP) and 10th place (US)
German Patent European US Patent &
and Trademark Office Patent Office Trademark Office
Bosch 1 Siemens 1 IBM
1 Bosch
2 Daimler
Daimler 2 Philips 2 Samsung
3 Siemens 3 Samsung
BASF 3 Canon
4 Schäffler
GM 4 BASF 4 Hitachi
Siemens
5 GM Bosch
5 LG 5 Panasonic
6 BSH LG
6 Qualcomm 6 Toshiba
7 VW 7 GE 7 Microsoft
BSH
8 ZF Friedrichshafen 8 Bosch 8 Sony
9 Audi 9 Ericsson 9 Fujitsu
10 BMW 10 Mitsubishi 10 Siemens
… 11 Sony 11 GE
… 12 Panasonic 12 Seiko
13 GE
GE 13 Bayer 13 LG Electronics
0 500 1000 1500 2000 2500 3000 0 1000 2000 3000 4000 0 1000 2000 3000 4000
(Source: DPMA, (Source: EPA,, (Source: IPO,
Patent applications, Status: 2011) Patent applications, Status: 2011) Patents Granted, Stand: 2011)
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Page 45 August 2012 Corporate Communications
- 46. Siemens Patent key figures, by Sectors –
FY 2011*)
Invention disclosures First patent filings Patents granted
Healthcare Healthcare Healthcare
Industry Industry Industry
19% Energy 22% Energy 23% Energy
24% 24%
28%
8.6001) 23% 4.3002) 21% 53.300 18%
16% 15% 12%
16% 17% 16%
I&C I&C Cross
I&C
3% 1% Sector
CT CT 2% & Others
Cross Sector Cross Sector
23% & Others & Others CT
1) 39 Inventions per day (assuming 220 working days) 2) 20 applications per day (assuming 220 working days)
*) Status: September 30, 2011
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Page 46 August 2012 Corporate Communications
- 47. Patent management has a long Tradition at
Siemens
Development of invention disclosures and patent registrations
11,000
10,000 “I believe that one of the main reasons why
9,000 our factories are flourishing is the fact that our
8,000 products are largely based on our own
7,000 inventions.”
6,000 Werner von Siemens
5,000
4,000
3,000
2,000
1,000
0
1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
without without SV
Infineon without Com
Invention disclosures Invention disclosures (GER) First filings First filings (GER)
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Page 47 August 2012 Corporate Communications
- 48. Siemens in comparison
First patent publications of selected competitors (conglomerates)
8000
IBM zum Vergleich
Start of
7000 Start of patent IP+ Initiative
initiatives at Siemens
6000 GE and Philips
Toshiba
5000
GE
4000
Hitachi
3000
Philips
2000
Mitsubishi Electric
1000
Honeywell
0
(Status: September 30, 2011 )
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Siemens IP+ Initiative: Strategic focus for patent management
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