Presentation for Pathways to Growth: A Capacity Building Workshop for Nonprofit Organizations

1. Marketing on a Shoestring

2. Marketing your business is not all
about spending money. What you
need is creative ideas and a can-do
approach in order to promote your
non-profit — not loads of cash.
www.marketingdonut.co.uk/marketing/marketing-strategy/marketing-on-a-shoestring

3. Social Media
#1
900,000,000
#2
310,000,000
#3
255,000,000
#4
250,000,000
• 15-20 minutes per day on social media
#5
120,000,000
www.ebizmba.com/articles/social-networking-websites

4. YouTube
• More than 1 billion unique users visit
YouTube each month
• Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth
• Creativity = Viral

5. Blogs
• Humanize your business
• Give your target market information
• Drive traffic to your website
• Build your organizations credibility and
become a expert resource
• Dress for Success
• Wordpress

6. Website
• Simple design
• Easy to use
• Donate button
• Link to blog and
social media
• Wordpress
• Google Ad Words
Grant

7. Public Relations
• News releases
• Media relations
• Presentations
• Host free seminars
• Submit your
organization info
to directories

8. Other Public Awareness
Look for opportunities that are affordable and
reach your target audience
• Tradeshows
• Job Fairs
• Health Fairs
• Parades
• Festivals

9. Networking
• Rotary
• Toastmasters
• Chambers of Commerce
• Wichita Independent Business Association
• East Wichita Business Association
• Wichita American Marketing Association
• Public Relations Society of America
• Junior League of Wichita
• And more……

10. Print Collateral
Business Cards & Brochures
• Professional appearance
• Consistent look
Postcards
• Have a specific purpose
• Be eye-catching
• Get your nonprofit mailing status and use it!

11. Media
• Radio PSA’s
• TV PSA’s
• Cox Communications
• Appearances
• KWCH
• Domestic Violence Safe Project
• 99.7 Lite FM
• Gayla@LiteWichita.com

12. Billboards
• Atomic Billboards
• PSA Application
• Flip Hound
• Fliphound Tour

13. Email Marketing
• Develop a database and continue to build it
• Always provide opportunity to opt-in on
website
• Mail Chimp
• Constant Contact

14. Ideas & Events
Pinterest
• Child Abuse Prevention
• Choosing a College
• Fundraisers

15. Community Calendars
• TV Stations
• Radio Stations
• Newspapers
• Chamber of Commerce
• Go Wichita
• Wichita 360

16. Questions?
Thanks for Attending!
Cindy Miles
onashoestringmarketing@gmail.com