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Marketing on a Shoestring Budget

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On a Shoestring Marketing
On a Shoestring Marketing

Presentation for Pathways to Growth: A Capacity Building Workshop for Nonprofit Organizations

Marketing
1 of 16
Marketing on a Shoestring
Marketing your business is not all about spending money. What you need is creative ideas and a can-do approach in order to promote your non-profit — not loads of cash. www.marketingdonut.co.uk/marketing/marketing-strategy/marketing-on-a-shoestring
Social Media #1 900,000,000 #2 310,000,000 #3 255,000,000 #4 250,000,000 • 15-20 minutes per day on social media #5 120,000,000 www.ebizmba.com/articles/social-networking-websites
YouTube • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • Creativity = Viral
Blogs • Humanize your business • Give your target market information • Drive traffic to your website • Build your organizations credibility and become a expert resource • Dress for Success • Wordpress
Website • Simple design • Easy to use • Donate button • Link to blog and social media • Wordpress • Google Ad Words Grant
Public Relations • News releases • Media relations • Presentations • Host free seminars • Submit your organization info to directories
Other Public Awareness Look for opportunities that are affordable and reach your target audience • Tradeshows • Job Fairs • Health Fairs • Parades • Festivals
Networking • Rotary • Toastmasters • Chambers of Commerce • Wichita Independent Business Association • East Wichita Business Association • Wichita American Marketing Association • Public Relations Society of America • Junior League of Wichita • And more……
Print Collateral Business Cards & Brochures • Professional appearance • Consistent look Postcards • Have a specific purpose • Be eye-catching • Get your nonprofit mailing status and use it!
Media • Radio PSA’s • TV PSA’s • Cox Communications • Appearances • KWCH • Domestic Violence Safe Project • 99.7 Lite FM • Gayla@LiteWichita.com
Billboards • Atomic Billboards • PSA Application • Flip Hound • Fliphound Tour
Email Marketing • Develop a database and continue to build it • Always provide opportunity to opt-in on website • Mail Chimp • Constant Contact
Ideas & Events Pinterest • Child Abuse Prevention • Choosing a College • Fundraisers
Community Calendars • TV Stations • Radio Stations • Newspapers • Chamber of Commerce • Go Wichita • Wichita 360
Questions? Thanks for Attending! Cindy Miles onashoestringmarketing@gmail.com

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Marketing on a Shoestring Budget

  • 1. Marketing on a Shoestring
  • 2. Marketing your business is not all about spending money. What you need is creative ideas and a can-do approach in order to promote your non-profit — not loads of cash. www.marketingdonut.co.uk/marketing/marketing-strategy/marketing-on-a-shoestring
  • 3. Social Media #1 900,000,000 #2 310,000,000 #3 255,000,000 #4 250,000,000 • 15-20 minutes per day on social media #5 120,000,000 www.ebizmba.com/articles/social-networking-websites
  • 4. YouTube • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • Creativity = Viral
  • 5. Blogs • Humanize your business • Give your target market information • Drive traffic to your website • Build your organizations credibility and become a expert resource • Dress for Success • Wordpress
  • 6. Website • Simple design • Easy to use • Donate button • Link to blog and social media • Wordpress • Google Ad Words Grant
  • 7. Public Relations • News releases • Media relations • Presentations • Host free seminars • Submit your organization info to directories
  • 8. Other Public Awareness Look for opportunities that are affordable and reach your target audience • Tradeshows • Job Fairs • Health Fairs • Parades • Festivals
  • 9. Networking • Rotary • Toastmasters • Chambers of Commerce • Wichita Independent Business Association • East Wichita Business Association • Wichita American Marketing Association • Public Relations Society of America • Junior League of Wichita • And more……
  • 10. Print Collateral Business Cards & Brochures • Professional appearance • Consistent look Postcards • Have a specific purpose • Be eye-catching • Get your nonprofit mailing status and use it!
  • 11. Media • Radio PSA’s • TV PSA’s • Cox Communications • Appearances • KWCH • Domestic Violence Safe Project • 99.7 Lite FM • Gayla@LiteWichita.com
  • 12. Billboards • Atomic Billboards • PSA Application • Flip Hound • Fliphound Tour
  • 13. Email Marketing • Develop a database and continue to build it • Always provide opportunity to opt-in on website • Mail Chimp • Constant Contact
  • 14. Ideas & Events Pinterest • Child Abuse Prevention • Choosing a College • Fundraisers
  • 15. Community Calendars • TV Stations • Radio Stations • Newspapers • Chamber of Commerce • Go Wichita • Wichita 360
  • 16. Questions? Thanks for Attending! Cindy Miles onashoestringmarketing@gmail.com