If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what this presentation addresses. Specifically it covers the impact of online marketing–especially social media–on business. See the text of my talk on the Buzzmedia blog http://buzzmedia.com.my/blog/social-media-impact-on-business-and-marketing

1. SOCIAL
MEDIA
IMPACT
ON
BUSINESS &
MARKETING
http://www.flickr.com/photos/kylemay/526384959/

2. David Wang
• BA Comms Monash
• Blogger, web geek
(10 years+)
• Chief Geek @ Buzzmedia
• Social Media & Web
Analytics Manager @
david@buzzmedia.com.my
AGENDA Asia
016-239 2255
• Public Relations http://buzzmedia.com.my
Consultant @ Quattro http://linkedin.com/in/davidwang
Communications http://twitter.com/blogjunkie

3. Clients & Experience

4. Buzzmedia
Web Design
Online
Marketing
Training
Consulting

5. WHAT
IS
ONLINE
?
MARKETING

6. Marketing is about
Profitable Relationships

7. Search
Banner Pay Per Click Email
Engine
Advertising Advertising Marketing
Optimisation
Analytics &
Affiliate Social Media
E-commerce Conversion
Marketing Marketing
Optimisation

8. Affordable
Effective
Wide reach
Social Media
Marketing

9. See you
tomorrow
Boss!
http://www.flickr.com/photos/kenleewrites/3253364030/

10. Social media helps
build & maintain
profitable
relationships easier,
better & faster

11. ?
WHAT
IS
SOCIAL
MEDIA

12. Social
Media

13. Web 2.0 Connecting
Technology Conversations
Websites Relationships

14. http://www.flickr.com/photos/jaimelondonboy/3332258048/
A cocktail party on a global scale

15. 346,000,000+
number of people globally who read blogs
Source: comScore, March 09

16. 300,000,000+
active users on Facebook
Source: Facebook, Sept 09

17. 1,382%
increase in unique visitors to Twitter.com
Feb 08 to Feb 09, Source: Nielsen

18. 20 hrs of video
uploaded each minute to YouTube
Source: YouTube, May 09

19. 13,000,000
number of articles on Wikipedia
Source: Wikipedia, July 09

20. Social Media is mainstream
Source: Nielsen Online, Global Index, December 2007 – December 2008.
‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only

21. 2 OUT OF 3
INTERNET USERS VISIT
SOCIAL NETWORKS
http://www.flickr.com/photos/asleeponasunbeam/416665541/

22. Your customers are
getting social
Your business needs
to get social too

23. SOCIAL
MEDIA
IS
TRANSFORMING
BUSINESS

24. Branding
Awareness
Lead Generation
Loyalty
Website Traffic
Customer Service
http://www.flickr.com/photos/purprin/3655887487/

25. CASE STUDY:
BLENDTEC

26. Results
•700% increase in retail sales
•65 million video views
•Website traffic from videos
•Featured in TV, print & blogs
Source: PubCon 2006 Keynote by George Wright
http://www.seroundtable.com/archives/018700.html

27. CASE STUDY:
BIG APPLE DONUTS

33. Results
•21,000+ fans on Facebook
•36 stores in Malaysia; 9 more in
Thailand, Indonesia & China
•Awards:
• SME100 Awards 2009
• BrandLaureate (F&B) 2008
• SME Rising Star 2008
• Asia Pacific Entrepreneur
Excellence Award

34. CASE STUDY:
SPICY CORNER

38. Results
•Increased awareness
•Loyal customers
•Word of mouth
•Featured in media

39. IT’S RISKY
TO IGNORE
SOCIAL
MEDIA

40. H&I Niaga
H&I Niaga found itself in
the middle of a controversy
after beating larger
competitors for a Bank
Negara tender, prompting
accusations of corruption.
The incident happened in
2005 but a search for the
company today still shows
blog posts and news
about the bad press.

41. Kryptonite Locks
Once the damage has
been done, a search for
your brand name can turn
up embarrassing results.

42. Consumers are
already talking
about your
business / industry.
They are not going
to wait for you.

43. WHERE
DO I
START
?

44. ONE STEP AT
A TIME
JUST DO IT
USE COMMON
SENSE
http://www.flickr.com/photos/dhaneshr/2786992830/

45. Step 1: Listen
•Get a sense of the playing field. What are people saying
about you? About your competitors?
•15 minutes a day:
http://www.google.com/alerts http://search.twitter.com http://technorati.com
•Use Google Reader to get organised
http://www.conversationmarketing.com/2009/08/free-e-book-social-media-monitoring.htm

46. Step 2: Define Goals
Goal Metrics
Branding Brand mentions, Fans & Followers, Returning
Customers %, Referrals, etc
Awareness Incoming links, website visitors, website page
views, Fans & Followers, Share of Voice, etc
Lead Generation Number of Leads, Number of Enquiries, Email
Subscribers, Comments, Fans & Followers, etc
Loyalty Returning Visitors %, Testimonials, Referrals,
Customer Service Issues, etc

47. Step 3: Participate
1. Start a blog
2. Make friends on Twitter
3. Start a Facebook Page

48. Step 4: Keep Learning
Blogs Books
Chris Brogan Trust Agents by Chris
Conversation Marketing Brogan & Julien Smith
The BrandBuilder World Wide Rave by
Marketing Profs Daily Fix David Meerman Scott
Altitude Branding
Groundswell by Josh
GreyReview*
Bernoff and Charlene Li
Buzzmedia Marketing*
* Malaysians

49. Social Media is
just a tool.
It does not replace
business basics.

50. PLEASE,
PLEASE
REMEMBER

51. If you don’t like change,
you’re going to like
irrelevance even less
US Army Chief of Staff (ret.) General Eric Shinseki

52. Small businesses have
a big opportunity
with social media

53. Get out there
and get social

54. THANK YOU!
David Wang
Buzzmedia Online Marketing
http://buzzmedia.com.my
Follow me on Twitter – @blogjunkie