An overview on what's happening with social media marketing, the tools, success stories and failures.

1. Social Media Marketing
Mark Evans

2. Definition
• Social media marketing is an engagement with
online communities to generate exposure,
opportunity and sales. The number-one
advantage is generating exposure for the
business, followed by increasing traffic and
building new business partnerships

5. There’s Certainly No Lack of Choice

6. But Only a Small Number Matter

7. Blogs…Still Alive and Well

8. • Still the most effective corporate social media
to build and market brands because they’re a
powerful way to showcase a company’s
knowledge, passion and brand while
connecting with other people.

9. Podcasts

13. 140 Characters or Less
• In the same way that companies eventually
started to blog, they will (sooner or later)
embrace Twitter upon realizing it’s become a
valuable communications, marketing and sales
tool.

14. Why Twitter?
• Easier and quicker than a blog
• Lets you be part of the conversation
• Can be used for a variety of purposes

19. Success Stories

20. Fuzion:
Small Price, Big Sales....
and no advertising or promotion

22. quot;People were talking about it on blogs and at
parties, on Facebook, via text messaging, on
BlackBerrys and in chat rooms. Everyone wants to
know what is hot. It is viral. Such instant
communication is new and dynamic and a very
interesting phenomenon for the wine business.quot;
- Shari Mogk-Edwards, VP, merchandising, LCBO

23. Dell says Twitter has produced more than $1
million in revenue over the past 18 months
through sales alerts

25. NumaNuma

31. And There Are Failures…

38. Experiment