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4. Social Commerce is… a
transformation
“Just as e-commerce transformed retail,
social media transforms e-commerce
by changing people’s expectations.”
Mitch Joel - April 21, 2010 - Social Commerce Summit

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25. Social Commerce…

26. Social Commerce… a definition
A subset of electronic commerce that involves using social media,
online media that supports social interaction and user contributions,
to assist in the online buying and selling of products and services.”

27. This has led to an answer to…
What do my friends think of this product?

28. Synchronous shopping… “just like in real life”

29. adding value
between networks
and vendors

30. Social storefronts… “put the shop in the street”

31. Consumers
discussing
products

32. Add on-line features to off-line products…

33. Offer added value for existing customers…

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Twitter:@along5418