Updated Analytics presentation for InteliVideo. From our dashboard to reports to drilling, slicing and dicing. Heatmaps to maps to speed to use graphs...we have it all!

1. I N T E L I V I D E O A N A LY T I C S
U N D E R S TA N D I N G Y O U R D A TA

2. Y O U ’ L L H AV E
Y O U R FAV O R I T E S
• We track everything
• Clicks, Buy Button,
Credit card entry
• Video loads, starts,
stops and more
• Something you don’t see?
Just ask us!

3. WHERE DOES
IT ALL BEGIN?
• How is your teaser doing?
• Fundamental metrics
• How many IPs, Referrers,
Operating Systems, etc.
• Split test performance
• Trend your friend?

4. W H AT ’ S Y O U R
PERSONA?
• Different strokes for
different folks
• Marketing focus - split
testing, affiliates, and more
will be key
• Education focus - what is
difficult to understand?
• Lifecycle - what is needed?

5. SUMMARY
DASHBOARDS
• Referrers - split tests,
affiliates, refer a friend
• Operating Systems - how
many platforms?
• Downloads vs. Stream - are
they downloading if they
watch 200 times (kids)
• Customers - who’s watching
what? who’s costing you
money? what’s next to build?

6. H E AT M A P S
• All users - what are people
not grasping?
• By user - what are your
customers watch? How
many times?
• By time - are your
employees watching a
video end-to-end when
they are supposed to?

7. MAPS
• Everybody loves a map
• Pictures tell 1000 words
• Who’s viewing from where?
• Zoom in and out

8. SPEED TO
USE
• How long does it take from
teaser to clicking the “buy
button?”
• How long to enter the
credit card after that?
• How about teaser to first
paid viewed?
• Last time they watched?
Paid viewing days?

9. SLICE, DICE
AND DRILL
• Slice and Dice by device,
operating system, IP
address, referrer, etc.
• Drill into a specifics with
more specifics

10. BANDWIDTH
AND SALES
• Does bandwidth usage
increase with sales or is it
steady?
• Are sales climbing as you
hoped they might?

11. W W W. I N T E L I V I D E O . C O M
THANK YOU!