Recruiting on Linkedin: Taking you to the PhD Level

Social Recruiting, Evolved.

• Source amazing candidates in their natural
habitats.
• 150 million+ social profiles, searchable by
discipline, skills, and geography

contact@talentbin.com

Recruiting on
Taking you to PhD Level

Mike O’Neil & Lori Ruff
“The LinkedIn Rockstars”
Featuring:
-ROCK

Rock The World Media®
is not associated in any way with LinkedIn®
This training comes with…

Five Steps to a LinkedIn “PhD”

1. Your marvelous LinkedIn Profile
2. Your complete LinkedIn Company Page
3. Your well-built LinkedIn Network
4. Your terrific LinkedIn Recommendations
5. Participating in LinkedIn Groups

Then 1-2-3-ROCK to the Top
© Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 7

Step 1


Purpose of the
LinkedIn® Profile

• LinkedIn “Identity” or Personal Brand
• Your “Messaging Platform”
• Profiles “Match” the Company Page, story
• “Fit in” and
• Think KEYWORDS to be found in searches


Profile Overview

• Header - Name, Headline, Photo
• Summary & Specialties
• Experience & Education
• Additional Information
− Web Sites, Twitter
− Interests, Groups & Associations
• Add New Sections
− Skills, Certifications, Languages, more
• Contact Settings
− Personal Information


What are Status Updates?

• See what OTHERS are up to
• Get YOU, your MESSAGE in front of others
• VERY RICH Media possibilities
- Up to 3 Text Fields, Clickable Links, Video Viewer
• Update as often as you like
- No more than once a day is recommended
• Integrated with Twitter (must be setup)


Updating Your Status

• A 140 character field like Twitter, but…
• Attach a Link and see what happens!
• “Tweet” your Status update

Lighting Up Your Status

• A choice of pictures (sometimes)
• Edit up/down the default text
• Revisit all fields to remove redundancy

Using Company Pages

• Tell you about the Company
- Like a Web site
• Follow the company, get updates

© Copyright 2003-2011 - Integrated
16
Alliances - All Rights Reserved

Using Company Pages

• Find out (in some cases):
- Who works there, click to their profiles
- Job Openings, Product & Service Offerings
- Find their Address, Locations, Phone Number
• Click thru to see their profiles
17

Company Page Home TOP

TABS/PAGES for:
• Home/Overview
• Careers (not shown)
• Products/Services

Marketing Actions:
• Follow Company
• Promote/Share

18

Company Page Home BOTTOM

Company Status
• Text Boxes
• Clickable Links
• YouTube Videos
• Likes, Comments, Shares

Employee List

19

Company Page Careers TAB

Careers TAB:
• List a Job
• May to List
• Mixed Reviews

20

Products & Services TAB

List Products
& Services:
• Landing Page
• Recommendations
• Promotion
• Unlimited

21

Step 3


Network
~120,000,000
Total Users
Tom Dick Harry
1 2 3
YOU

Connected
Connected Connected


The “People Buckets”

1. People you already know
2. New people you meet
3. People you find on LinkedIn


People you already know

• The easiest place to start
− Industry contacts
− Current and former co-workers
− Current and former clients, partners
• They’re in your Outlook, in your Gmail
• You might even have their business card!


New People you meet

• Get a business card if you can or
• Get enough info to locate them on LinkedIn
• Invite them within a few days of meeting
• Reference the meeting itself
• Mention info gleaned from their profile
• Tell them what you are currently sourcing


Step 4


Recommendations

• Establish Credentials – Back it up!
• “Who are you” in action at work?
• Recommendations for Positions, Education
• Get at least 10-15 Recommendations
− May take 20-30 requests

Ask Current and Former…

• Superiors
• Co-workers
• Partners
• Customers

Copy/Paste Main
text from Word


An Advanced Technique!
…Recommend Others

• Auto prompted to “Return the Favor”
• Only works for direct connects
• Only recommend those with whom you’ve
had true first hand experience
• Never recommend strangers
• Display the best, hide the rest

A Good Recommendation

• A project that can be measured
• The importance of the project
• The role in the project
• Praise for a job well done
- 3-4 sentences should do it


Why Participate in Groups?

• Be Part of a “Community”
• Common Interests with others
• Join/create Discussions
– Access to free expertise
– Messaging tool
• Message Group Managers
• Expands your network
• NOTE – 50 Groups Limit!

Which LinkedIn Groups to Join?

• Regional Groups
− Linked To “Your City”
• Industry Groups
− Communications Technology Professionals
• Groups where your customers are (IT)
• Groups where your buyer types are (CIO)
• Alumni Groups
• HR/Recruiting Groups
• Personal Interest Groups


… it’s the end of the
world as we know it!

UP’s and DOWN’s…
• Post-IPO LinkedIn getting crowded
• Hard to stand out, easily replaced
• Business battlefield / playground
– Your competitors are there, customers too
– Recruiters are there, candidates of all types too
• Daily LinkedIn winners & losers
– Which are you?

© Copyright 2003-2011 - Integrated Alliances - All Rights Reserved 36

♫ 1-2-3-ROCK ♫ with

Brand new, post-IPO approach to LinkedIn &
Social Media business development.

• Putting the “Social” into Social Media!
• Pre-qualify others as business connections…
• Engage on a personal note, non-business…
• Let the topic of business come up naturally…
• YOU KNOW IT WILL!


♫ 1-2-3-ROCK ♫ Defined
A brand new, old-school, analog idea…
1 – Fit In
…show up higher in more searches!
2 - STAND OUT
…get “picked & clicked” from lists!
3 - GET PERSONAL
…with a networking “click” that calls for action!

ROCK - ♫…Relationships Outside of work based on
Common personal interests leads to
Killer business relationships that really ROCK ♫

1-2-3-ROCK


♫ 1-2-3-ROCK ♫
Methodology and Process
1. Build it!
– LinkedIn Profiles – you, your team(s), executives
– A strong LinkedIn Network

2. Use It!
– Seek Out and Engage Others
– Create powerful personal relationships
– Sell, market, partner, recruit, friend

3. Love It!
- Hybrid business/personal relationships that “convert”

Step 1a – Build it!
Profile with a Smile

• First “Start Me Up” with a LinkedIn profile that says
“Goodbye Yellow Brick Road”!
• Then show them “The Real Me” with your
“Wish You Were Here” message that attracts
really fun clients and partners!

So, go ahead and…
“Rock The World with your Online Presence”

Step 1b – Build It!
Network like an Eagle

Your Rockin’ LinkedIn Profile gives
them a Peaceful Easy Feeling.
Now…
• Spend “One of these nights” with business cards
• But “Take it Easy” with your lists!
• 5,000 connections is enough…in “The Long Run”
– No need to “Take It to the Limit”, up to 30,000
• “Tequila Sunrise” with “The New Kid in Town”?
– Was it Wasted Time or the start of a great new band?

Step 2 – Use It!

• Layered Search
– First for “qualified business people”
– Second on Common Personal Interests
– Third - add a location (Zip Code?)
• Engage
1. Specifically look at Interests, Groups/Associations
2. Reach out with an Invite, Message, InMail
3. Mention PERSONAL things with a hint of business
4. Follow-up
• REMEMBER – “Build it” then “USE IT”


Step 3 – Love It!

Look at your current & most interesting friends
1. Did the friendships start “on the business side”?
2. Many people say yes, we sure do
3. Think about it in REVERSE <<<<<<

Friends help other friends in business…
1. If you find the right types of friends…
2. Then you will ENJOY what it leads to - introductions,
customers, partners, leads, sales, tickets!


Basic-Advanced Technique

• Name Searches
- 2 methods, simple and ADVANCED
- Up to 135 million records searched
• Keyword and Other Searches
- Your 1’s, 2’s, 3’s and Groups members
• If you have a name, use it!
• A combination perhaps?
• BTW – this method has many applications


Search By Name - “Quick and Dirty”

• Simple Search Tool
• On top of ALL Pages
• Does a “Keyword” Search on the Name
• Add Keywords to get Better Results
• Searches 1’s, 2’s, 3’s, Group Members only
3.1.1 © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 47

Search By Name - Advanced

• Name Only to Search ENTIRE LinkedIn Database
• Add Location and/or Keywords to refine results
• Searches ALL LinkedIn records (135+ million)
3.1.2 © Copyright 2003-2011 - Integrated Alliances, Rock The World Media - All Rights Reserved 48

What Do You Want?
Examples:
(V.P. OR VP OR “Vice President”) AND Compliance
(Manager OR “IT Manager”) AND (Microsoft OR PHP OR “Open Source”)

• Very Long Strings Possible
• Save in Word Processor for Re-use and Editing
• Put “Phrases in quotes”
• AND, OR, NOT Commands in ALL CAPS


Where Does It Go?


What Do You Get?
• 10 Results/pg
• Total Results
- 100 Free Acct.
• Different Sorts
- Connections
- Relevance
- Relationship
- Keywords
• Custom Views
• Save Searches

Five Steps to the Top

1. Your marvelous LinkedIn Profile
2. Your complete LinkedIn Company Page
3. Your well-built LinkedIn Network
4. Your terrific LinkedIn Recommendations
5. Participating in LinkedIn Groups

Then 1-2-3-ROCK to the Top

Free Stuff!

www.RockLinkedIn.com
• 2 page LinkedIn Profile eBook
• 22 page Networking for Nerds eBook
• 60 minute “Event Networking with Social Media”
– Recorded Webinar
• 30 minute complimentary call (SKYPE?)
– Potential clients, partners, business friends
• Rock The World with Your Online Presence Book
– $20, signed copies available at show


Want more from LinkedIn?
From the LinkedIn Rockstars?
 Single, Multi-part LinkedIn Trainings
 Social Media Consulting, Services
 Free stuff at http://RockLinkedIn.com

Mike O’Neil and Lori Ruff
www.RockstarNetworking.com

303-683-9600 www.RockTheWorldMedia.com

Recruiting on Linkedin: Taking you to the PhD Level

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