Presentation

2. {Objective} To re-establish and increase interaction levels with our twitter audience.
2013 © CREATIVELAND ASIA

3. {Opportunity} World Food Day (which also happens to be Hippo’s birthday).

4. {Insight} Hippo has always been about fighting hunger. And, fortunately, Hippo has
found space on twitter (and cyberspace in general) to voice his opinions on all things
hunger.

5. {Insight} Other common snacks though, long time fighters of hunger, have never
been recognised for their service to Hunger. Hippo figured it was time for these
superstar snacks to step forward and take a bow. At least, on cyberspace.

6. {Idea} What better day to honour the contributions of these superstar snacks than on
World Food Day? So Hippo hosted a World’s first, Hunger Fighters Convention
(AKA a birthday party) on his twitter page. Hippo, in a day long activity, opened up his
twitter account to other foods to talk – Idli, Dhokla, Aloo Paratha, Italian Pizza etc.

8. Dhokleswara Patel
Idliswami

9. Cakestopher D’souza
Pizzaroni Carleone

10. Sammy Samosa
Aloo Singh

11. Each snack had his own personality.

12. We kicked of the event with a teaser birthday
announcement tweet at 12.00am on World Food Day.

15. Hippo started tweeting around 9:30 by replying to
late night tweets and building up to the launch of the activity

17. Hippo then announced The Hunger Fighters’ Convention.

19. Speakers were invited for hour long sessions on twitter.

21. Starting with our first speaker Idliswami…

24. Idli spoke back to them…

27. Other speakers followed…

28. Aloo ‘Singh’ Paratha..

35. Pizzaroni Carleone…

40. Hippo came for a bit, to tweet about his birthday party lunch…

42. The convention concluded at 8pm, with Dhoklaeshwar Patel…

44. Dhokla then interacted with Hippo’s followers and tweeted about
his opinions and then closed off the convention.

47. Hippo then came back and concluded the Hunger Fighters
Convention by thanking everyone

49. Our followers on twitter were absolutely in love with convention…

52. We gained over 50 new followers throughout the day.

53. And reached over 50,000 people through our interactions with top influencers.

54. As a follow up to the convention, Hippo posted an album with the best
tweets of the speakers and pictures from the after party on Facebook.

60. In the end, Hippo achieved what he set out to achieve – meaningful conversations
with his twitter followers and spreading the word on Hippo’s Hunger Fighting Mission.