Презентация компании BrandAid

2. BrandAid –
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BrandAid (c) 2011

6. 6-&$./7 .&38()** ' FMCG
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7. !"#$%& '"#()
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FMCG / @+%<5!
BrandAid (c) 2011

8. !"#$%& '%()#* +,-.
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FMCG / E#%0
BrandAid (c) 2011

9. !"#$%& Fozzy Group
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').()-%$$: http://blogbrandaid.com/po-kategoriyam/vodka-«myagkov»/#more-707
FMCG / C).!+
BrandAid (c) 2011

10. !"#$%& BUNGE
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'),()+%$$: http://blogbrandaid.com/branding_news/oleyna-
zametka/#more-987
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11. !"#$%& '()*+,-
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FMCG / @5-/
BrandAid (c) 2011

12. .'%#,4 GH0
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2009 9*25
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"*2)*3,##:
http://blogbrandaid.com/novosti-brandaid/carpatia/#more-962
http://blogbrandaid.com/branding_news/priroda-pobezhdaet/
FMCG / 0%,#)&'D,&- +*2&
BrandAid (c) 2011

13. BrandAid (c) 2011

14. .'%#,4 OIG
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A%(&B, / H)*9)&//& .*//5,%.&$%B
)#(5'D4&4 > 2009 9*25 ")*+#2#, )#3)#,2%,9 !5;#!4+5C;%8
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BrandAid (c) 2011

15. BrandAid (c) 2011

16. BrandAid (c) 2011

17. .'%#,4 K.).*?#
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)#(5'D4&4 > 2011 9*25 3)#,2 352#4 +1+#2#, ,&
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FMCG / =*?#
BrandAid (c) 2011

18. BrandAid (c) 2011

19. .'%#,4 ISG
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)#(5'D4&4 > 2010 9*25 3)#,2 +1+#2#, ,& )1,*.
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BrandAid (c) 2011

20. .'%#,4 Natural Tobacco LCC
")*#.4 :&()&3*4.& 3)#,2&
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)#(5'D4&4 H#)+1# + :*!!%% !%9&)#41 3#( ")%/#!#B % 2*3&+*.. J?*)/%)*+&,& ,*+&- ,%7& ,& .*,!#)+&4%+,*/
)1,.# !%9&)#4 – E.*'*9%6#!.% 6%!41# !%9&)#41.
"*2)*3,##: http://blogbrandaid.com/po-kategoriyam/«velvet»-pervyie-v-rossii-sigaretyi-bez-primesey-i-dobavok/
#more-670
FMCG / J%9&)#41
BrandAid (c) 2011

21. .'%#,4 P)&2%#,4
")*#.4 :&()&3*4.& 2+58 JQ0 2'- 2%!4)%354*)!.*B .*/"&,%%
"#)%*2 2005
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)#(5'D4&4 F*+1# !*3!4+#,,1# 4*)9*+1# /&).% – Persona Incognita + .&4#9*)%% «4.&,#+1# /&!.% 2'- '%$&» % 0%)&@#'D
+ .&4#9*)%% «!)#2!4+& "* 58*25 (& 4#'*/».
"*2)*3,##: http://blogbrandaid.com/po-kategoriyam/kosmeticheskie-tkanevyie-maski-«persona-incognita»/
FMCG / =*!/#4%.&
BrandAid (c) 2011

22. .'%#,4 SBA FURNITURE COMPANY
")*#.4 :&()&3*4.& 3)#,2&
"#)%*2 2009
)&3*41 I!!'#2*+&,%- / J4)&4#9%- 3)#,2& / F#B/%,9 / A%(&B, / J'*9&,/ H)*9)&//& .*//5,%.&$%B
)#(5'D4&4 H#)+1B )*!!%B!.%B /#3#'D,1B 3)#,2, %/#C;%B "*(%$%*,%)*+&,%# ,# 2'- +!#8 – ?*.5! ,& @#,;%,&8. J
,*-3)- 2009 9*2& +1+*2 3)#,2& ,& )*!!%B!.%B )1,*..
"*2)*3,##: http://blogbrandaid.com/branding_news/3)#,2%,9-/#3#'%-parra/#more-3140
FMCG / 0#3#'D
BrandAid (c) 2011

23. .'%#,4 H&)%@!.&- .*//5,&
")*#.4 :#3)#,2%,9
"#)%*2 2008-2009
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H)*9)&//& .*//5,%.&$%B
)#(5'D4&4 J 2009 9*2& ,&6&4& ")*9)&//& "*
)#3)#,2%,95.
"*2)*3,##: http://blogbrandaid.com/novosti-brandaid/
parkom/#more-2738
FMCG / <35+D, /5@!.&-, @#,!.&-, 2#4!.&-, !)#2,%B –
BrandAid (c) 2011

24. !"#$%& '()#*+!(, !-../%(
0)-$!& 1(2)(3-&!( 3)$%4(
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)$2/">&(& 8 2009 9-4( %(?(&( 0)-9)(..( 0- 757-4/ 3)$%4( ELEGAMI %( )5%-!.
0-4)-3%$$: http://blogbrandaid.com/novosti-brandaid/parkom/#more-2738
FMCG / @3/7>, 4$&+!(,, +)$4%#; +
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25. .'%#,4 H&)%@!.&- .*//5,&
")*#.4 :&()&3*4.& 3)#,2&
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)#(5'D4&4 J 2009 9*2& ,&6&4& ")*9)&//& "* +1+*25 3)#,2& Q<H<QG0 ,& )1,*..
"*2)*3,##: http://blogbrandaid.com/novosti-brandaid/parkom/#more-2738
FMCG / <35+D, 2#4!.&-, !)#2,%B
BrandAid (c) 2011

26. BrandAid (c) 2011

27. .'%#,4 RSJQ
")*#.4 :#3)#,2%,9
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.*//5,%.&$%*,,*B &.4%+,*!4% 3)#,2& ,& E4&"# )#3)#,2%,9&
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28. .'%#,4 >*'9&Q#'#.*/
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)#(5'D4&4 :#&'%(*+&,1 E4&"1 "* %!!'#2*+&,%-/, &)8%4#.45)#, )&()&3*4.# !4)&4#9%% 3)#,2& % )&()&3*4.#
?%)/#,,*9* !4%'-.
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BrandAid (c) 2011

29. .'%#,4 >*'9&Q#'#.*/
")*#.4 :#3)#,2%,9 «J» (!533)#,2 >*'9&Q#'#.*/)
"#)%*2 2008-2009
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)#(5'D4&4 :#&'%(*+&,1 E4&"1 "* %!!'#2*+&,%-/, &)8%4#.45)#, )&()&3*4.# !4)&4#9%% 3)#,2& % )&()&3*4.#
?%)/#,,*9* !4%'-.
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30. !"#$%& '( «)*"+&#,$-#.%» (/.00#1)
2,.$!& /34,35.&!3 %.6.-. 5,$%73
2$,#.7 2007
,35.&8 900"$7.63%#1 / :&,3&$-#1 5,$%73 / ;$<=#%-/ >.-.&#2 / ?,.-,3==3 !.==*%#!3@#<
,$4*"+&3& : 2008 -.73 %3A3".0+ .5B$7#%$%#$ .2$,3&.,.6, 6C.71D#C 6 ',*22* !.=23%#<, 2. $7#%8= 5,$%7.=
.5D$E$7$,3"+%.-. .2$,3&.,3 %3 ,8%!$ !35$"+%.-. &$"$6#7$%#1 # 9%&$,%$&.
2.7,.5%$$: http://blogbrandaid.com/branding_news/multinex/#more-1152
FMCG / F$"$!.==*%#!3@## / 9%&$,%$&, !35$"+%.$ FG
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31. 6-&$./7 .&38()** '
.(/$0&-** «9#$./-&)*.(»,
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32. .'%#,4 0*4*-$#,4)
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"#)%*2 2008-2009
)&3*41 I!!'#2*+&,%- / J4)&4#9%- 3)#,2& / F#B/%,9 / A%(&B,
)#(5'D4&4 H)*25.$%- Q0 SADKO (&,%/&#4 '%2%)5C;%# "*(%$%% "* ")*2&@&/ + "*)4?#'# .*/"&,%%.V
"*2)*3,##: http://blogbrandaid.com/branding_news/sadko-)&()&3*4.&-3)#,2&-+-.&4#9*)%%-/*4*)/
FMCG / 0*4*)%(%)*+&,,&- 4#8,%.& 2'- !&2&
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33. .'%#,4 RGQ W'#.4)*,%.!
")*#.4 :#2%(&B, 5"&.*+.%
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)&3*41 /=*))#.4%)*+.& "*(%$%*,%)*+&,%- / F#B/%,9/ A%(&B, K"&.*+.% /:&()&3*4.& !%!4#/1 2%??#)#,$%&$%%
'%,#B.%/
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FMCG / =!#,*,*+1# '&/"1
BrandAid (c) 2011

35. .'%#,4 RGQ W'#.4)*,%.!
")*#.4 :&()&3*4.& 3)#,2&
"#)%*2 2010
)&3*41 / A%(&B, K"&.*+.%
)#(5'D4&4 :*!4 ")*2&@ ,& 14% 3#( )#.'&/,*B "*22#)@.%
FMCG / G+4*!%9,&'%(&$%-
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36. .'%#,4 RGQ W'#.4)*,%.!
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"#)%*2 2009
)&3*41 /H*(%$%*,%)*+&,%# / F#B/%,9/ A%(&B, K"&.*+.% /:&()&3*4.& !%!4#/1 2%??#)#,$%&$%% '%,#B.%/
G+4*)!.%# %''C!4)&$%%
)#(5'D4&4 O%2%)5C;## /#!4* + ")#/%&'D,*/ !#9/#,4# &+4*!%9,&'%(&$%%
FMCG / G+4*!%9,&'%(&$%-
BrandAid (c) 2011

37. .'%#,4 RGQ W'#.4)*,%.!
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"#)%*2 2009
)&3*41 /:#3)#,2%,9 / F#B/%,9/ A%(&B, K"&.*+.% /
)#(5'D4&4 >13)&,1 2+# .*,$#"$%% 2%(&B,&, ")%,-4* )#7#,%# +1+*2%4D 2*"*',%4#'D,1# SKU + !53-")#/%&'D,*/
!#9/#,4#. R)#,2 352#4 (&"5;#, + .*,$# 2010
FMCG / G+4*/5(1.&
BrandAid (c) 2011

38. .'%#,4 RGQ W'#.4)*,%.!
")*#.4 :#2%(&B, 5"&.*+.%
"#)%*2 2010
)&3*41 /=*))#.4%)*+.& "*(%$%*,%)*+&,%- / A%(&B, K"&.*+.% /:&()&3*4.& !%!4#/1 2%??#)#,$%&$%% '%,#B.%/
Brand Book
)#(5'D4&4 R)#,2 "#)#(&"5;#, + ,*+*/ 2%(&B,# + 2010 9*25. :*!4 ")*2&@ ,& 15%
FMCG / G+4*!%9,&'%(&$%-
BrandAid (c) 2011

39. BrandAid (c) 2011

40. .'%#,4 >#!4&
")*#.4 :#3)#,2%,9
"#)%*2 2009
)&3*41 I!!'#2*+&,%- / A%(&B,
)#(5'D4&4 > 2009 9*25 ")*+#2#, )#!4&B'%,9 5"&.*+.%.
"*2)*3,##: http://blogbrandaid.com/novosti-brandaid/uspeshnyie-proektyi/)#2%(&B,-westa/#more-2811
FMCG / G..5/5'-4*),1# 3&4&)#%
BrandAid (c) 2011

41. .'%#,4 Q#.*
")*#.4 :&()&3*4.& 3)#,2&
"#)%*2 2009
)&3*41 F#B/%,9 / A%(&B, '*9*/ A%(&B, 5"&.*+.%/ BrandBook
)#(5'D4&4 > 2010 9*25 3)#,2 +1+#2#, ,& )1,*.. X+'-#4!- ?'&9/&,!.*B "*(%$%#B + "*)4?#'# .*/"&,%%
FMCG / W'#.4)*
BrandAid (c) 2011

42. FMCG / W'#.4)*
BrandAid (c) 2011

43. F#B/%,9 + FMCG
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57. .'%#,4 Teamo
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69. blogbrandaid.com
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