Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey

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BookNet Canada

"Supersize Your Sales Data" - Erin Creasey (ECW Press) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

Educação

SUPER SIZE your Sales Data
smarter!
bigger!

SUPER SIZE your Sales Data
smarter!
bigger!
stronger!

ECWisENTERTAINMENT
ECWisCULTURE
ECWisWRITING
ECWPRESS.COM

Where We Get It
• Sales Data from BookNet
• BookScan (US)
• Direct from retailers including B&T, Barnes
and Noble, Ingram, BAM,Amazon
• Direct from ebook retailers including
Kindle, Nook, Kobo,Apple etc.

ACQUISITIONS
SALES PREP
PRINT RUNS
How We Use It

ACQUISITIONS
SALES PREP
PRINT RUNS
How We Use It
SALES ANALYSIS

ACQUISITIONS
SALES PREP
PRINT RUNS
How We Use It
SALES ANALYSIS
REPRINTS

Online
Chain
Non Traditional
Indie
Digital
Direct

• Google Analytics
• Likes
• Hearts
• Reads
• Reader Comments
• Followers
• Favourites
• Retweets
• Pins
• . . .

The more you test,
the better info you’ll have
for future decision making.

Figure out what pieces of (sales) data
have the most
relevance to the audience
you’re trying to reach.

Organize it. How can you
manage your data so it easy
for you to review and share?

Erin Creasey
Sales and Marketing Director, ECW Press
erin@ecwpress.com
@erincc

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