1. WE ARE NOT DONE The divide between consumer expectations and marketing deliverables SMS BUCURESTI, FEB 2012 BOGDANA BUTNAR bogdanabutnar.ro

2. THERE IS A DISCREPANCY BETWEEN WHAT WE THINK CONSUMERS WANT AND WHAT THEY REALLY WANT IN SOCIAL MEDIA. YEAP, HERE TOO 

3. EVOLUTION OF MARKETER RELATIONSHIP WITH SOCIAL MEDIA:

4. In 2012, social media ENGAGEMENT remains the no1 priority for marketers!

6. FACEBOOK SAYS:

8. Marketers still believe that what they share is the reason people engage. They presume people are genuinely interested in brand updates and for NO IMMEDIATE REWARD … actually ..

9. Consumers engage because they already like the brand and expect it to become involved in a on-to-one relationship with benefits for the consumer

10. Liking a brand is tantamount to requesting a completely different marketing experience. Consumers expect social media to bring their relationship to a brand to the next level.

11. !!!??!!

12. THE DISCREPANCY LIES IN THE PARTS OF THE BUSINESS / BRAND WHICH ARE INVOLVED WITH SOCIAL MEDIA

13. Marketing becomes/is/remains the “away team” (problems) Consumers expect interaction from sales and operations (problems)

14. ASSUME YOUR SOCIAL MEDIA MANAGERS! GET ALL YOUR DEPARTMENTS INVOLVED!

17. The time of THE MASTERCARD BIG IDEA is gone