Sca typography matters_02

1. ART DIRECTION TYPOGRAPHY MATTERS Craft School Thursday, 12 April 2012

2. Typography is not a science Thursday, 12 April 2012

3. ART DIRECTION You must begin to fall in love with Typography Thursday, 12 April 2012

4. TYPOGRAPHY THE BASICS Craft School Thursday, 12 April 2012

5. THE BASICS Thursday, 12 April 2012

6. TYPOGRAPHY - TERMINOLOGY TYPES OF TYPE Serif Sans-Serif Transitional Old Style Modern Egyptian Italics Craft School Thursday, 12 April 2012

7. TYPOGRAPHY - TERMINOLOGY TYPES OF FORMATTING Tracking, Letter-spacing, Kerning Leading Craft School Thursday, 12 April 2012

8. TYPOGRAPHY THE 4 GOLDEN RULES Thursday, 12 April 2012

9. TYPOGRAPHY What’s the point (size)? What are you trying to say? Thursday, 12 April 2012

10. Thursday, 12 April 2012

12. TYPOGRAPHY Why Weight? Pushy or Passive? Thursday, 12 April 2012

15. TYPOGRAPHY Who’s your type? Know your audience Thursday, 12 April 2012

17. TYPOGRAPHY What’s the conTEXT? Where will it be used and seen? Thursday, 12 April 2012

19. TYPOGRAPHY GUESS THE BRAND NEVER STOP LOOKING AND STORING Thursday, 12 April 2012

40. TYPOGRAPHY WHAT IF? It could’ve been.... Thursday, 12 April 2012

49. TYPOGRAPHY A BIT OF FUN Craft School Thursday, 12 April 2012

50. http://www.youtube.com/watch?v=m6djQHeqMwQ Thursday, 12 April 2012

51. 10 MIN EXERCISE 1. Choose a typeface that reﬂects your personality I am Helvetica 2. Type out this statement on an A4 sheet of Bold paper: because I I am ‘Insert Typeface name’ because I am ‘insert am boring description here’ and anal... 3. Print out and bring to the front Thursday, 12 April 2012

52. THANK YOU Thursday, 12 April 2012

Sca typography matters_02

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