1. innovation. quality. service
Presentation to
Making Information Pay 2010
Creative energy & technology
Why you should be investing now
George Lossius, CEO
“Enabling clients to realize the full potential of their content
and increase efficiency throughout their enterprise.”
6th May, 2010

2. Delivery changes
As an industry, we are no longer in sole Many
control of the delivery mechanisms
Billions
Billions
Millions
Making Information Pay, May 2010 2

3. Delivery changes Many
Billions
As an industry we are not in sole
control of the delivery mechanisms
Billions
And those providing the
Millions
delivery infrastructure are
much bigger than us
Consumers more varied &
demanding
Making Information Pay, May 2010 3

4. Why does this matter?
Changes in delivery needs Creative Energy to optimize
Who
If the guiding philosophy behind the traditional system of
What social insurance could be described as "We're all in it
together," the philosophy behind Bush's Ownership Society
Chapter 2: Values seems to be, "You're on your own."
The Administration argues that the stock market can
provide individuals a better return on investment, .... But
Chapter 5: individual investment decisions will always produce winners
Opportunity and losers. What would the Ownership Society do with the
losers?
Chapter 7: Race
That doesn't mean we shouldn't encourage individuals to
pursue higher-risk, higher-return investment strategies.
They should. It just means that they should do so with
savings other than those put into Social Security.
How
Speed
Making Information Pay, May 2010 4

5. If it is all changing, how can I invest now?
Opportunity
Consequences of hesitation
We know enough! What do we know?
Making Information Pay, May 2010 5

6. What a tremendous opportunity we have
The e-book reader, whilst important, is an opportunity
to sustain revenues by replicating what we have today
The iPhone/iTouch & iPad provide opportunities
to enrich Content (extensively & expensively)
The digital reader/consumer & mobile consumer
is an opportunity to increase market & revenues
But relies on
Creative awareness of consumption opportunities
Understanding your content
Collect, group and model your consumers
Speed of delivery of product and low cost experimentation with the right to be wrong
Making Information Pay, May 2010 6

7. Opportunity
Expansion of your Extension of Broadening of your
customers your product audience
Making Information Pay, May 2010 7

8. Consequences of hesitation
Most publishers have a good but “old” system focussed on supporting existing business.
Innovation comes in form of small & temporary new modules that quickly become
established “key” systems stifling further innovation
Soon you have systems that resemble this:
New entrants and investors
do not have this problem
Making Information Pay, May 2010 8

9. Consequences of hesitation
Most publishers have a good but “old” system focussed on supporting existing business.
Innovation comes in form of small & temporary new modules that quickly become
established “key” systems stifling further innovation
Soon you have systems that resemble this:
New entrants and investors
do not have this problem
Making Information Pay, May 2010 9

10. Consequences of hesitation
The speed of the changing factors will overtake you
 
Marketing Business Technical Proposal Business Technical Technical Develop Test system Go live
Traditional idea proposal study revision buy-in spec sign-off system
Marketing Business Business Go Marketing Business Go Marketing Business Go Marketing Business Go
The investor idea proposal buy-in
live review buy-in
live review buy-in
live review buy-in
live
Making Information Pay, May 2010 10

11. Consequences of hesitation
In an online world not understanding
“Who” your consumer is
“What” they want and
“How” they want to buy it
means you can’t sell your
wonderful content
Making Information Pay, May 2010 11

12. We know enough! What do we know?
Content will be deconstructed from its container
Customers/Consumers will be less constrained about content source
Opportunities to sell will multiply
Consumers of content have multiple personalities
The construction of a sale will move from a unit to a license, micro & mobile payment
Speed of change (possibly temporary changes) will increase
“Super abundance” of content – people need help finding what they want
Major businesses are already part of publishing and will not be constrained by our rules for long
Creativity & Innovative thinking about what you have, who might want it and what they will buy it
for will become more and more important
Making Information Pay, May 2010 12

13. IT investments - 10 must haves
1. Don’t forget Books (Journals) are still the core business (if not the growing business)
2. Think Granular
3. Think Metadata (lots of it)
4. Think Semantic (think beyond your boundaries)
5. A customer is a consumer of content and may have multiple personalities
6. Focus Access & Entitlement at promoting access, and then on restricting access
7. Rapid System Configuration & Rapid Application Development
8. Prediction
9. Solid framework to build diversity & experimentation on
10. Invest in the framework & people now otherwise you won’t
keep up with the next
Making Information Pay, May 2010 13

14. Boils down to….
……an infrastructure that supports
What?
(Resource/Product)
Resource A
Thing

Resource A Resource A
Thing Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing  Resource A
Thing
  
Resource A
Thing  Resource A
Thing  Resource A
Thing  Resource A
Thing    
Person’s name
Place info
Detail

01
Making Information Pay, May 2010 14

15. Reasons to be fearful….
Invest Now – You won’t have time later
+ +
Online content usage
& consumption
=
Making Information Pay, May 2010 15

16. And finally – reasons to be cheerful
Supply and Demand increasing
Potential readers of your content
Content consumers/readers
Content available
Book readers
Making Information Pay, May 2010 16

17. Thank you