Social media marketing
•Transferir como PPTX, PDF•
0 gostou•231 visualizações
Betsy Tyurin illuminates strategy for developing business and brand awareness through social networking outlets.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Social media marketing
Semelhante a Social media marketing (20)
Mais de Betsy Elaine Gulinson
Mais de Betsy Elaine Gulinson (20)
Último
Último (20)
Social media marketing
- 1. Social Media Marketing A Brief Overview by Betsy Tyurin
- 2. Social Media Strategy Get there first. Domain names and vanity urls are easy to communicate but get taken fast. If you don’t have up a legitimate page representing your company, sometimes fans or disgruntled people may set up their own representation of you, which is out of your control. Express your brand. Personality to outside world Build client relations Generate intrigue = brand visibility Control your image. Social media monitoring services can identify authentic and publicly generated hits for you to review. This enables you to report negative content and have it removed. This enables you to find incidental positive content and publicize it. Continuous content generation drives repeat visits. Repeat visits = increased brand awareness Repeat visits = increased sense of rapport in relationship
- 3. The Importance of Monitoring Social Media Professional PR Web monitoring services are available for approximately $1200 per year providing information on mentions of your company anywhere on the internet.
- 4. Excerpt from The ROI On Social Media Monitoring: Why it Pays to Listen to Online Conversation published by the Aberdeen Group
- 5. The Social Graph Facebook founder and CEO Mark Zuckerburg defined his social network as “the social graph,” a tool for individuals and businesses to connect and communicate, building relationships and sharing information exponentially through endless possibilities to connect, making the world a smaller more transparent place. This idea is the foundation for the most successful viral marketing campaigns on the web today. And the graph continues to grow exponentially…
- 6. Social Media Outlets “Social Media Use Exceeds Email Among B2B Sales Professionals.” -- InsideView, September 17, 2010
- 7. Facebook You control whether photos and video can be added by your fans or just your page admins with privacy settings. Customizable Description – this Page belongs to ASID President Laura Stewart Targeted ads based on page content You and/or your fans can generate timely content via status updates and links to interesting information Clients who “like” your page get subscribed to your status, link and photo updates. Linked content added by you Preview photo albums.
- 9. Century Furniture (no content added yet)
- 12. C&M Furniture
- 13. Arhaus Furniture
- 18. Ikea
- 19. Mig and Tig Furniture
- 20. C.R. Lane FurnitureAnd hundreds more…
- 21. Rice University conducted a study on the influence Facebook fan pages had on customers of a Houston bakery.
- 23. Choose your target audience by location, age and interests
- 24. Test simple image and text-based ads and use what works
- 25. Promote your Facebook Page or website
- 26. Use our "Like" button to increase your ad's influence
- 27. Build a community around your business
- 28. Clients who “like” your page give you access to their personal Facebook pages where you can find valuable relationship marketing data
- 29. Set the daily budget you are comfortable with
- 30. Adjust your daily budget at anytime
- 31. Choose to pay only when people click (CPC) or see your ad (CPM)
- 32. Sell online via Facebook Marketplace
- 37. Stuart Melrose
- 39. Arhaus Furniture
- 41. Ashley Furniture
- 42. Furniture Zoo
- 43. Star Furniture
- 44. Flax Furniture
- 46. Circle Furniture
- 48. Bowen Furniture
- 53. Indigo Furniture
- 54. JB Furniture
- 56. Havertys FurnitureAnd hundreds more…
- 58. Target ads to other businesses’ professionals based on geography, industry, or job title.
- 59. Targeted ads can be scheduled during selected high traffic times to get the best ROI on your advertising budget.
- 60. 75 million members in over 200 countries
- 61. Executives from every single Fortune 500 company have LinkedIn profiles.
- 62. Create a professional community to network with your prospective clients and business contacts.
- 63. Get visibility for potential business opportunities and partnerships.
- 64. Post company blogs on LinkedIn
- 65. More than 500 groups related to furniture are already networking on LinkedIn.Furniture Companies on LinkedIn Ashley Furniture - Basset Furniture - Nebraska Furniture Mart Steelcase - Art Van Furniture - Home Line Furniture Dallas Market Center - Leathercraft - S.P. Richards The Phillips Group - The Living Zone - Furniture Link International Herman Miller - My Home Wholesale - P&M Furniture MFC Group - Hearn Furniture - Atlantic Furniture Modloft Furniture - Wholesale Interiors Inc. - Argent Décor Premium Home Décor - Design Mart - Paprika Furniture Harsey & Harsey - Sun Country Furniture - Euro Concept Furniture Inc. And hundreds more…
- 66. Competitor Company Page on LinkedIn Tab linking connections who follow your page Company description Targeted ad Current employees on LinkedIn Location and company info Company statistics, job titles, alma maters, average tenure, age and gender distribution of employees
- 67. LinkedIn Networking Group Opportunities
- 68. YouTube Marketing Attempt Gone Wrong “Brevity is the soul of wit.” – William Shakespeare: spoken by Lord Polonius inHamlet
- 69. YouTube Marketing Done Right “Information is the oxygen of the modern age.” – Ronald Reagan
- 71. Ikea
- 73. Décor Direct
- 79. M&S Furniture
- 80. Forthill Home
- 81. Ashley Furniture
- 83. Steelcase
- 85. Steelcase
- 86. Ikea
- 89. Kraft Furniture
- 90. Artek
- 91. Arne JacobsenAnd many more…
- 94. Steelcase
- 95. Ikea
- 97. Sharepoint
- 98. Wordpress
- 99. Examiner.com
- 100. Huffington Post
- 101. Thoughts.com
- 102. Xanga
- 103. LiveJournal
- 105. Monetization through Marketing Surveys and Special Offers Playdom and other social gaming applications provide businesses the opportunity to advertise or do market research by offering their players free game currency to purchase virtual goods or advantages in their games for free when they complete your survey or special offer instead of buying game currency them directly.
- 106. City of Wonder on Facebook May 19, 2010, sports television network ESPN has signed a 2 year contract with Playdom to partner in undisclosed ways on games. May 10, 2010 – Financial Times reports that social gaming has developed into a multi-billion dollar industry. July 2010, Disney bought 2 year old Playdom for $763 Million.
- 108. Frontierville on Facebook As of November, 2009, Zynga games were getting 100 Million unique visitors per month. In January 2010, Zynga gamers raised $1.5 Million for the Haiti Relief Fund. Zynga games are featured on iPhone, Myspace, Facebook and MyYahoo!
- 110. Café World on Facebook