This presentation is to reflect the latest trend in mobile for year 2013.

1. Women Powering Technology Summit
Workshop: Mobile
Jun 2, 2013
Santa Clara CA
Bess Ho @bess
Archimedes Labs
Mobile Trends

2. @bessAbout Me
Startup AdviserArchimedes Lab

3. Mobile Trend

4. SmartPhone
Wearable
Sensor
+
SmartPhone
Connected
Device
-
SmartPhone
Mobile Trend

5. Mobile First
Web Second
Fred Wilson
2010

6. “
Mobile First
follow fredwilson to 40404
”
Your SMS Message:
In 2010 46% Twitter active users use
mobile regularly

7. Mobile First
Foursquare has little value on its web app
Foursquare delivers key values on mobile

8. Desktop vs Mobile
Kleiner Partner Mary Meeker’s 2013 May Report

9. eCommerce vs mCommerce
Kleiner Partner Mary Meeker’s 2012 May Report

10. iPhone vs Tablet
Kleiner Partner Mary Meeker’s 2012 May Report

11. Desktop Laptop vs Tablet
Kleiner Partner Mary Meeker’s 2012 May Report

12. Big Data
In 2011 Mobile data was 8x the size of
web data in 2000
No. of mobile devices exceeds no. of
worldwide population by 2013
Cisco’s Visual Networking Index (VNI) Mobile Report 2012

13. Big Data
More
Cisco’s Visual Networking Index (VNI) Mobile Report 2012

14. Big Data
More Data
More Connectivity
More Bandwidth
Cisco’s Visual Networking Index (VNI) Mobile Report 2012

15. Mobile Usage
Sandvine 2012 Report

16. mVideo
52% of mobile traffic is Video
Mobile video is Top activities for mobile users
By 2016 70+% mobile traffic will be Video
Cisco’s Visual Networking Index (VNI) Mobile Report 2012

17. Audio Video Streaming
YouTube is the largest source of mobile web
traffic 12-25%
Netflix 2%
Pandora 6%
Sandvine 2012 Report

18. Mobile Monetization
Web Mobile
“Biggest Mistake”
=

19. 2013 Mobile Trends
78% of retailers will invest into mobile commerce.
In 2012 over 41% of smart phone users have
already made purchases using mobile. It is
estimated it will almost double in 2013.
62% of shoppers search for deals digitally for half
of their shopping trips
52% of adults use their mobile while shopping for
advice before making a purchases

20. Shopping Process
Consumers are increasingly beginning the
research and shopping process on
smartphones and tablets and then
migrating the buying to the device itself or
influencing the purchasing decisions in-
store
Research Shopping Buying on Device
Purchase In-Store
1 2 3

21. Mobile Monetization
iPad iPhone
“Bigger Mistake”
=

26. With one out of two phones are web- and
application-enabled, mobile payments are
predicted to reach up to $214 billion by
2015.
Users are no longer buying only phone-
related stuff using device. It shifted
towards in-store-like purchases: books,
apparel, jewlery, etc. This hints at 2013
being a critical year for mobile’s influence
on other retail channels.
2013 Mobile Trends

27. 2013 Mobile Trends
Gamification driven marketing campaigns
Mobile Camera is an effective way to interact
with customers or to gather information 1)
take a photo of receipt instead of mailing it 2)
take a photo of credit card instead of filling the
form fields 3) take a photo of hotel room instead
of writing a review

28. Mobile Monetization
FREE APP PAID APP
44%
56%
Freemium Business Model
App Sales
Avg $3.77Avg IAP
$14

29. In-App Purchase
30% of iOS revenue comes from in-app
purchases in 2010
34 of Top 100 Grossing apps are free
monetized by in-app purchases
Epic Games made $10 Million in 2011 from
Infinity Blade 40+% from in-app
purchases
Gamesbrief.com 2011

30. In-App Purchase (IAP)
Average transaction in-app purchase $14
(iOS or Android)
14x revenue than Freemium
51% Revenue from in-app purchases
comes from transactions of over $20
Of that 51%, 30% comes from $50+
transactions
Gamesbrief.com 2011

31. IAP is Addictive
56% of game player that spend a dollar
come back to spend a 2nd time
25% spend 3 or more times
Gamesbrief.com 2011
Spending is a habit

32. Dogs vs Cats
Gamesbrief.com 2011
Loyalty is GOLD
Loyal Purchaser = 20 x One-time Purchaser
20 : 1
Top Purchaser = 100 x Loyal Purchaser

33. Profit
Gamesbrief.com 2011
Courting Rule
80-90% of Profit
comes from 0.5%of User

34. Mobile Monetization
Gamesbrief.com 2011

35. Life Before & After
Gamesbrief.com 2011

36. Mobile Monetization
IAP vs Freemium
IAP > Advertised Free App
IAP > Pay-to-play (Paid App)

37. Mobile Strategy
Early Days
Native
App
Mobile
Web App
Native
App
Web
App
Fred Wilson
VC, Union Square Ventures
“Mobile First Web Second”

38. Mobile Strategy
Native
App
Web
App
Fred Wilson
VC, Union Square Ventures
“App Design Should be
Mobile First, Web Second”

39. iOS SDK
UIWebView
Cloud
HTTP
GET / POST
REST API
XML / JSON
Strategy I
Native App
using
Objective-C
• UIWebView is a lite version
of Safari browser
• Update without approval
process
• Content is layout in HTML5
• Share same content
• Update using CSS template

40. HTML5
Framework
Cloud
Strategy II
Native app
using
HTML5
framework
• Appcelerator Titanium -
HTML/JS/CSS (iOS /
Android / BlackBerry in
beta)
• PhoneGap - HTML/JS/CSS
(iOS / Android /
BlackBerry / WebOS /
Window Phone / Bada /
Symbian)
HTTP
GET / POST
REST API
XML / JSON

41. Cross Platform
Framework
Strategy III
Native app
using
cross-
platform
framework
• Conrona - Lua
• Adobe AIR - ActionScript 3
& Flash
• Rhodes - Ruby
• Unity - UnityScript(JS),
C#, Boo(Python)
• Mono - C# .NET
Lua,
Ruby, AS,
C#

42. Mobile Strategy
MySQL No SQL=
“Bigger Mistake”
RSDB No JOIN
Not ACID Guarantees
Distributed & Fault-tolerant
Architecture
Horizontally Scale

43. Heavy Lifting: No SQL
MongoDB Hadoop

44. Mobile Strategy
Server-side
Frameworks =
“Bigger Mistake”
I/O API
Non-Blocking
Asynchronous
Event-driven
JavaScript
Server-side
API

45. Mobile Strategy
Thick
Cloud Thin
Cloud
Thin
Client
Thick
Client
“Bigger Mistake”
=

46. Wearable Sensors

47. LUMOback

48. Connected Device

49. Google Glass
Prototype developed by Google [x]
Google’s most secretive lab where Driverless Car
is invented
Glass Explorer Edition costs $1,500
Rumor from Google Engineers say it costs $300
It won’t accept as consumer product unless it
drops below $200

50. Google Glass

51. How to use Google Glass

52. Advise
Founders & Entrepreneurs

53. Mobile First
Archimedes Labs
Social | Consumer | Mobile
@Bess
bess@archimedeslabs.com
http://www.slideshare.net/bess.ho