NEXT Conference Program Book 2013 (English)

Program Book
2013.6.14 (Fri)
COEX Conference Room South, Hall 401

NEXT Conference is a global conference organized by SparkLabs in order to
broaden our vision beyond the current world and into the future.
Sparklabs is the premier startup accelerator in Korea that was founded by
entrepeneurs for entrepeneurs. All of our founders are entrepreneurs who have
built companies in Korea and the U.S. We have endured the ups and downs of
entrepreneurship, successes and failures, and have developed a strong desire to
help out the next generation of Korea’s entrepreneurs.
SparkLabs focuses on cultivating and empowering Korean startups to go abroad.
In the same spirit, SparkLabs wants to bring the best minds and most
innovative people to Korea.
We want to enhance Korea’s already creative culture with visionaries, investors,
corporate leaders and entrepreneurs from other parts of the globe for the first time
in Korea to explore our future and innovation across various industries.
We want to be inspired, have unexpected insights and meaningful conversations.
We are proud to launch SparkLabs’ first annual NEXT Conference!
NEXT Conference hopes to help our brightest minds toalways pursue innovation
and advance toward a better future, mature in a more creative culture and
make remarkable achievements.
Introduction
004 / 005
NEXT CONFERENCE ON INNOVATION & THE FUTURE▶

Schedule
T I M E S E S S I O N S P E A K E R S
08:30 Registration
09:20 Greeting Sparklabs
09:30 Fireside Chat with Ray Ozzie Ray Ozzie, Spencer Reiss
10:00 Search’s Next Domain Pat Kinsel, Tomer Kagan, Catherine Shu
10:30 Coffee Break
11:00 Future of Education Frank Meehan, Gene Wade, Jeremy Johnson ,
Zach Seward
11:45 Innovation in Healthcare Pavan Nigam, Kai Huang, Catherine Mohr,
Susan MacDonald
12:30 Lunch
13:30 Future of Retail Carl Waldekranz, Jonathan Levine,
Thibault Villt, Catherine Shu
14:15 Talk With Andrew Keen Andrew Keen
14:45 Coffee Break
15:15 The Ultimate Accelerators: Richard Florida, Richard Dobbs,
Cities as Engines of Growth Maria Gotsch, Spencer Reiss
16:00 Trends in Cloud Computing Insik Rhee, Eiji Uda, Hanjoo Lee, Serkan Toto
16:45 Innovations in Mobile Bin Lin, Ivo Weevers, Injong Rhee, Jon Russell
18:00 Cocktail Reception or Panel Networking: Speakers & Attendee
006 / 007
“NEXT: [immediately adjacent as in time, sequence and place]”
We define NEXT as the “future,” which is the title of the conference.
Startups must first and foremost pursue “innovation,” which means something
that is different from the current or is original and differentiated.
NEXT Conference aims to createa brighter, more creative future.
To achieve this, NEXT Conference invites experts from around the world
who actively translate innovative ideas into actions in various areas and
parts of our lives. Through meeting these leaders who are creating
new trends, working with cutting-edge technology and
endeavoring into the next new frontier,
we hope that attendees will come away with new innovative ideas,
global information, and inspiration to change our world.
It could be subject to change by the local circumstances of the day

Speakers
Sessions
Fireside chat with Ray Ozzie
Ray Ozzie succeeded Bill Gates as Microsoft’s Chief Software Architect. Bill Gates has said that Ray Ozzie is one of the top 5 programmers in
the world. Spencer Reiss, a contributing editor at Wired Magazine, interviews Ray Ozzie in this session.
Search’s Next Domain
The explosive popularity of social media and mobile applications is forcing people to search for information more actively. This session looks
at new search services that have emerged recently. Pat Kinsel (CEO of Spindle) and Tomer Kagan (CEO of Quixey) will forecast the future of
search. Catherine Shu, a Techcrunch writer, is the moderator.
Future of Education
The technical development of the Internet and new devices demands a more efficient way to educate children. This discussion session is on
the future of education. Frank Meehan (CEO of Kuato Studio who used to be on the board of Siri and Spotify), Gene Wade (CEO of University
Now, the first online university in the US) and Jeremy Johnson (CSO of 2U, a company that provides online education in partnership with the
finest universities in the US) discuss the next phase of education. Zach Seward, senior editor of Quartz, is the moderator.
Innovation in Healthcare
The development of computers and communication has allowed us to get more information on human health and the body. Pavan Nigam
(co-founder of Healtheon/WebMD), Kai Huang and Catherine Mohr (director of Intuitive Surgical) discuss how we are extending life and
answering new questions about our anatomy throughtechnology beingdeveloping today and in the future. Susan MacDonald, an Arirang TV
host, is the moderator.
Future of Retail
WhileallgoodswerepurchaseddirectlybetweenbuyerandsellerbeforetheInternetage,numerousnewpurchasingpatternshaveemerged
around the world through the Internet and mobile–based purchases. Carl Waldekranz (CEO of Tictail) from a European, Jonathan Levine (CIO
and Vice CTO of Rakuten) from a Japan, and Thibault Villet (CEO of Glamour Sales China) from China discuss new purchasing patterns and
prevailing shopping trends. Catherine Shu, a Techcrunch writer, is the moderator this discussion session.
Talk With Andrew Keen
Andrew Keen is an acclaimed speaker who regularly addresses the impact of digital technologies on 21st century business, education and
society. He is the author of the international hit “CULT OF THE AMATEUR: How The Internet Is Killing Our Culture”, which has been published
in 17 different languages, as well as “DIGITAL VERTIGO: How Today’s Social Revolution Is Dividing, Diminishing and Disorienting Us,” his
controversial critique of contemporary social media.
The Ultimate Accelerators: Cities as Engines of Growth
The term “creative economy” is a buzzword these days. This session discusses cities leading the world in terms of creative economy. Richard
Florida (one of the world’s leading urbanists), Richard Dobbs (McKinsey Global Institute Director) and Maria Gotsch (President & CEO of
Partnership Fund for New York City) participate in this discussion. Spencer Reiss, a contributing editor at Wired Magazine, is the moderator
of this session.
Trends in Cloud Computing
InsikRhee(generalpartneratRembrandtVenturePartners),EijiUda(seniorvicepresidentandJapanCEOofsalesforce.com)andHanjooLee
(CEO of Hosway Korea) discuss the hotel issue of the cloud and cloud technology as well as new trends. Serkan Toto, an independent mobile
and web industry consultant, is the moderator.
Innovations in Mobile
We live in the smartphone age. Bin Lin (co-founder and President of Xiaomi) from China, Ivo Weevers (Head of Design, Ubuntu) from Europe
and Injong Rhee (Senior VP, Technology Strategy and B2B R&D Group at Samsung Mobile) discuss where the rapid growth of mobile
technology is headed. Jon Russell, Asia Editor of the Next Web, is the moderator.
Cocktail Reception or Panel
Speaker and SparkLabs Networking. Come meet us.
RAY OZZIE Founder & CEO of Talko Spencer Reiss Contributing Editor at WIRED Pat Kinsel Co-Founder & CEO of Spindle Tomer Kagan CEO of Quixey Cath-
erine Shu (Moderator) Report at TechCrunch Frank Meehan Founder and CEO of KuatoStudios GENE WADE CEO of UniversityNow Jeremy Johnson
Co-Founder & Chief Strategy Officer of 2U Zach Seward (Moderator) Senior Editor of Quartz Pavan Nigam Co-Founder of Healthon/WebMD Kai Huang Co-
Founder of RedOctane (Guitar Hero) Catherine Mohr Director of Medical Research at Intuitive Surgical Susan MacDonald (Moderator) Host/Writer/pro-
ducer Carl WaldekranzCEO & Co-Founder of Tictail Jonathan LevineCIO & Vice CTO of Rakuten Group THibault VilletCEO of Glamour Sales China Cath-
erine ShuReport at TechCrunch Andrew KeenAuthor of ‘Digital Vertigo’ Richard FloridaProfessor, University of Toronto & NYU/ Senior Editor The Atlantic
Richard Dobbs Director of McKinsey Global Institute Maria G. Gotsch President & CEO of Partnership Fund for New York City Spencer Reiss (Modera-
tor) Contributing Editor at WIRED Insik Rhee General Partner at Rembrandt Venture Partners Eiji Uda CEO of Salesforce.com Japan Hanjoo Lee Co-founder,
Hostway Serkan Toto (Moderator)Independent Mobile & Web Industry Consultant Bin Lin Co-founder & President of Xiaomi Corporation Ivo Weevers Head
of Design, Ubuntu Injong Rhee Senior VP, Technology Strategy and B2B R&D Group at Samsung Mobile Jon Russell (Moderator) Asia Editor of The Next Web

010 / 011
Ray Ozzie is an independent software entrepreneur and pioneer in social productivity, an area more known in the field as Computer-
Supported Cooperative Work. He recently founded and serves as CEO of Talko, a startup focused on a new generation of mobile
communications apps and services. Through late 2010 he was Chief Software Architect of Microsoft, the company’s most senior
technical strategy & architecture role previously held by Bill Gates. Ozzie came to Microsoft in 2005 through the acquisition of Groove
Networks, a company he founded in 1997 to focus on software and services for small-team dynamic collaboration. Prior to Groove,
in 1984 Ozzie founded and led Iris Associates, the creator and developer of Lotus Notes. A decade later, Iris was acquired by Lotus
and then by IBM. Under his leadership during that period, Lotus Notes grew to be used for communication & social productivity by
hundreds of millions at most major enterprises worldwide. Before creating Notes, he worked on 1-2-3 and Symphony at Lotus, on
VisiCalc and TK!Solver at Software Arts, and on operating systems at Data General. Ozzie studied computer science & engineering
at the University of Illinois Urbana-Champaign, where he has been honored as a distinguished alumnus. It was there where he first
took in the significance of online community and social interactive systems as a systems developer on the seminal PLATO project.
Honored as one of seven Windows Pioneers by Microsoft, Ozzie was named Person of the Year by PC Magazine, and has been
inducted into the Computer Museum Industry Hall of Fame. He has been honored as a World Economic Forum Technology Pioneer
and has received numerous awards including the IEEE Computer Society’s W. Wallace McDowell Award and the SDForum Visionary
Award. In 2004 Ozzie was inducted as a member of the National Academy of Engineering, and in 2010 he was named as a fellow of
theAmericanAcademyofArts&Sciences.HecurrentlyservesontheboardofdirectorsoftheElectronicPrivacyInformationCenter
(EPIC), has served as a member of the National Research Council’s Computer Science and Telecommunications Board, and was a
member of the NRC committee that produced the landmark CRISIS report on the societal impact of cryptography.
Contributing Editor Spencer Reiss joined Wired in San Francisco in 1996. A former a Newsweek correspondent in Asia, Africa, the
Mid East and Latin America, he focuses on the global impact of innovation, ranging from telecommunications and new media to
energy and the environment. His numerous Wired bylines include cover stories on Bill Joy, Rupert Murdoch, and Richard Branson,
along with “Why $5 Gas is Good for America.” In his spare time Spencer directs IGNITION, Business Insider’s annual conference
on the future of digital media. He also reviews books about technology and business for The Wall Street Journal. A graduate of
Dartmouth College and Columbia University, he lives in Lakeville, Connecticut.
RAY OZZIE
Founder & CEO of Talko
Spencer Reiss (Moderator)
Contributing Editor at WIRED
Pat was previously a PM in Microsoft FUSE Labs, responsible for incubating new concepts and bringing them to market. In this role,
he led development of Docs.com. Launched by Mark Zuckerberg at F8 in 2010, Docs.com was a collaboration between Microsoft and
Facebook to bring Microsoft Office Online to the Facebook audience. Before Docs.com, Pat built several social applications within
Microsoft Startup Labs and helped to bring Bing Social Search to market in October 2009.
Tomer is the CEO and co-founder of Quixey, The Search Engine for Apps. Quixey provides app search technology to the world’s
largest carriers, manufacturers, search engines and browsers. Tomer also sits on the board of the Singularity Institute for Artificial
Intelligence, and is an advisor to Innovation Endeavors and MuckerLab SeedFund. Prior to Quixey, Tomer was the founder and CEO
of Your Logo Here, a branding solutions provider for companies such as Google and Slide. A lifelong entrepreneur, he founded his
first company, a custom apparel printing business, in college to pay his own tuition. He has a degree in Molecular, Cellular and
Developmental Biology from the University of California, Santa Cruz.
Catherine Shu is a TechCrunch writer based in Taipei. She started her career in New York City at the Wall Street Journal Online and
Barron’s Online before moving to Asia. After studying Mandarin Chinese, Catherine put her language skills to the test by covering
the design industry and culture in Taiwan’s capital for the Taipei Times. Her other journalism experience includes an investigative
reporting internship at the Village Voice and numerous freelance writing gigs. Catherine graduated from Sarah Lawrence College
and the Columbia Graduate School of Journalism
Pat Kinsel
Co-Founder & CEO of Spindle
Tomer Kagan
CEO of Quixey
Catherine SHu(Moderator)
Report at TechCrunch
Fireside Chat with Ray Ozzie Search’s Next Domain

012 / 013
Future of Education
Frank Meehan is Founder and CEO of Kuato Studios, a next generation AI company focused on learning and gaming, backed by SRI
International – the creators of Siri. He is also EIR with Horizons Ventures, Li Ka-shing’s private VC firm, and was a board director
at Spotify, Siri, Affectiva, Bitcasa and Fixmo. Currently on the boards of Summly, Desti, Ginger and Doubletwist. Originally a coder/
troubleshooter with Ericsson, Frank has worked in mobile since 1996 in Asia, Europe and the US.
Gene Wade has spent most of his adult life focused on helping to ensure that everyone has access to high quality education. He
believes education is the solution to many of the biggest challenges facing people and societies around the world. Gene is the CEO
of UniversityNow, a social venture headquartered in San Francisco that operates two online universities: Patten University and New
Charter University. They are the first US online universities that are fully-accredited, self-paced and that offer affordable, pay-as-
you-go tuition models. In addition, University Now’s schools operate on a cutting-edge, adaptive learning platform that makes the
learning experience engaging and fun for both students and faculty. Prior to founding UniversityNow, Gene was co-founder & CEO
of Platform Learning, a tutoring company that served tens of thousands of low-income students throughout the United States.
He was also co-founder & CEO of LearnNow, a school management company that managed charter schools and public schools
throughout the United States and was sold to Edison Schools where he was an Executive Vice President. Prior to becoming an
education entrepreneur, he was a corporate attorney. Gene has an MBA from The Wharton School, a J.D. from Harvard Law School
and a B.A. from Morehouse College. As a serial education entrepreneur, Gene has been profiled by media, including Fast Company
and Forbes Magazine. Prior to launching UniversityNow, Gene shared his personal story and vision for UniversityNow as a speaker
at TEDx San Francisco’s Salon on Higher Education: “Building the World’s Most Affordable and Accessible Private University.”
Frank Meehan
Founder and CEO of KuatoStudios
GENE WADE
CEO of UniversityNow
With the exception of a brief (and ultimately misguided) foray into politics during college, Jeremy is a lifelong technology
entrepreneur with a passion for leveraging the interwebs to advance and enhance the way people interact. He founded his first
company, a marketplace for virtual currency, at 15 and his second, a social network around the college admissions process, at 21
while a student at Princeton University. Having raised funding contingent on him taking time off to run it, he left Princeton to pursue
theventureand,twoyearslater,negotiateditsacquisitionbyZinch.In2008,at24,Jeremyco-founded2UwithJohnKatzman,founder
of the Princeton Review, to explore the final frontier of online higher education. At 2U, he’s worn multiple hats, including Chief
Technology Officer (2008-2009), Chief Marketing Officer (2010-2012) and, most recently Chief Strategy Officer. Outside of 2U, Jeremy
is a friend and lover of all things “start-up.” He serves on the board of the Young Entrepreneur Council, an organization which seeks
to combat youth unemployment and underemployment through entrepreneurship, and is an active angel investor and advisor to a
small,selectgroupoftechnologyventuresonbothcoasts.HehaslecturedatPrinceton,PaceandFordham,andhasbeenfeaturedon
NBC, ABC, FOX and CNBC. Finally, an avid foodie, Jeremy may be the best possible person to ask for a restaurant recommendation.
If he isn’t working late into the night with his (incredible) team, he can likely be found exploring the culinary landscape of whatever
strange land he finds himself in. In 2012, Jeremy was named to both the Inc Magazine and Forbes 30 under 30 lists.
Zach Seward is senior editor of Quartz, a global business news venture from Atlantic Media, where he guides editorial strategy
and leads a team of journalists focused on visual storytelling. He previously worked at The Wall Street Journal, first as a reporter
covering education and health, then as the newspaper’s first editor of outreach and social media. Earlier, he covered education and
healthintheJournal’sBostonbureau.ZachalsoanadjunctprofessoratNYU’sArthurL.CarterJournalismInstitute,teachingaclass
on digital-journalism skills to master’s students in the Studio 20 program. In 2010, he taught social media at Columbia University
GraduateSchoolofJournalism.Beforethat,ZachhelpedstarttheNiemanJournalismLab,wherehewasanassistanteditor,covering
the media industry and innovation in online journalism. Zach attended Harvard College, majored in African-American studies, and
wroteforTheCrimson,butdidn’tgraduate.HisreportinghasbeenhonoredbytheEducationWritersAssociation(forJournalstories
about Larry Summers’ downfall at Harvard), the Newhouse School’s Mirror Awards (for Nieman Lab coverage of The Associated
Press), and Newsweek’s Current Project for Student Journalism (for a Crimson investigation of Summers’ leadership). In 2011,
Forbes named Zach to its list of “30 Under 30″ in media.
Zach Seward(Moderator)
Senior Editor of Quartz
Jeremy Johnson
Co-Founder & Chief Strategy Officer of 2U

014 / 015
Innovation in Healthcare
Pavan is a serial entrepreneur and angel investor who enjoys working on great ideas with great teams. His investments include
Neoteris (acquired by Juniper), myCFO (acquired by Harris), Sigaba (acquired by Proofpoint), Benu, Infoaxe and Trackle (where
he was the founding CEO). Previously, he was the Chairman and CEO of Cendura Corporation which he co-founded in 2002. He
grew the company into one of the market leaders for data center automation software with an installed base that included several
Fortune500companies.CendurawasacquiredbyCA(formerlyComputerAssociates)in2006.Priortothat,heco-foundedHealtheon
(now WebMD [WBMD]) in 1996 along with Jim Clark, founder of Silicon Graphics & Netscape Communications, and served as its
Chief Technology Officer and General Manager/EVP of its Internet Operations. In his General Management role, he was responsible
for WebMD’s entire suite of products including its Internet-based ehealth services. During his tenure, Pavan led the company’s
transformation from a concept to the worlds largest e-health company approaching a billion dollars in annual revenues, over eight
thousand employees and several billion in market capitalization. Pavan’s role was extensively profiled in the bestseller “The New
New Thing” by Michael Lewis. Prior to WebMD, Pavan worked at Silicon Graphics, where he was the General Manager for the
company’s Interactive Media Group and was responsible for deploying Time Warner, Inc.’s Interactive TV project in Orlando, Florida.
The Time Warner project is widely recognized as the most prominent and sophisticated ITV system ever created and has been the
foundation of several advanced technologies and companies (eg. Tivo). Pavan holds a B.S.E.E. from the Indian Institute of Technology
(Kanpur) and an M.S.C.S. from the University of Wisconsin-Madison. Pavan serves on several Corporate Boards and Advisory
Boards. He also served on the board of the US India Business Council from 1999-2009. He is a member of the Band of Angels and
TIE Angels.
Kai Huang is a co-founder of video game publisher RedOctane and was President and CEO from 1999 to 2009. RedOctane was the
publisher of Guitar Hero, which many consider to be the most influential video game of the decade. Guitar Hero became one of a
handful of billion-dollar video game franchises in history and the third largest after Mario and Madden NFL. RedOctane, co-founded
by brothers Charles and Kai Huang, launched the world’s first online game rental service in 1999. In 2005, the company published
Guitar Hero, which went on to become the fastest growing video game franchise ever to $1B in sales. RedOctane was acquired by
Activision in 2006. Prior to RedOctane, Kai was co-founder and CEO of Adux Software, a software company developing solutions for
the server appliance market. Adux Software was sold in 1999. Prior to this, he was a consultant with Accenture where he worked
with Fortune 500 clients in the area of supply chain management.
Pavan Nigam
Co-Founder of Healthon/WebMD
Kai Huang
Co-Founder of RedOctane (Guitar Hero)
Dr. Catherine Mohr is currently the Director of Medical Research at Intuitive Surgical, where she develops new surgical procedures
and evaluates new technologies for improving surgical outcomes. An expert in the fields of robotic surgery and sustainable
technologies, Dr. Mohr is passionate about realizing the potential benefit that appropriately applied technologies can have in our
society. She has had numerous articles published and been featured in the news many times.
As a TV & radio show host, producer, columnist, content creator, and consultant, Susan Lee MacDonald’s passion for bridging and
cultivating understanding between East and West has led her to working on numerous projects and programs on both sides of
the Pacific. In her latest role as TV talk show host for Arirang TV’s award winning program, The INNERview, Susan has helped to
showcase the lives of amazing people and tell their stories to a global audience in 188 countries. Directly involved in every phase of
production, her hands-on approach has attracted the attention of industry executives who call upon her as a consultant for new and
existing programs, and Susan gladly shares her expertise in media, interviewing, language and production with new producers and
writers.Fromherbackgroundworkinginfinanceandconsultingtolaterincludemediaandeducation,Susanhasusedherextensive
NE Asia regional knowledge and expertise in cross-cultural communications, PR, and leadership training for public and private
organizations in the US and Korea and as spokesperson for educational institutions and organizations. She has served as Executive
Director of The Padma Institute, LLC and worked as an advisor and consultant to several prominent organizations and individuals
in media, politics, education and finance in the US and Korea. An avid hiker, on her days off, you might meet her on many trails
throughout Korea or the US or see her dancing and karaoke-ing to Journey and Queen after work. Susan volunteers at the US Army
Garrison Yongsan for the Public Affairs Office, and also arranges groups of disadvantaged children and adults where she enlists
volunteers to teach ESL in Seoul. Susan received her Master’s degree in Education (EdM) in Human Development and Psychology
from Harvard University, and she also holds a BA in Political Science & French Literature from Columbia University, and an MA in
Korean Studies from Seoul National University.
Catherine Mohr
Director of Medical Research at Intuitive Surgical
Susan MacDonald(Moderator)
Host/Writer/producer

Mr.ThibaultVilletisCEOandfoundingpartnerofGlamour-SalesChina,partofGlamourSalesGroup,theleadingpanAsianauthorized
luxury private sales company. Operating in China and Japan, the company collaborates directly with over 1000 international fashion,
luxury and lifestyle brands, and helps them to sell their products on line throughout the 2 countries, providing outstanding product
selection, presentation as well as superior customer experience. Glamour Sales has already recruited over 3 million fashionista’s in
Asia. In March 2012, Glamour Sales announced a strategic partnership with the Neiman Marcus Group, and launched the Neiman
Marcus China on line e commerce platform (www.neiman.com.cn) in December 2012. Prior to joining Glamour Sales, Thibault Villet
was the first Greater China President of Coach, Vice President of Luxury Products Division of the L’Oreal Group in Japan, and Vice
President and General Manager of the L’Oreal Luxury Products Division in China. Mr. Thibault Villet graduated with an MBA degree
from the Paris Graduate School of Management in 1992. He is also a member of the luxury retail committee of the French Chamber
of Commerce in Hong Kong and Executive Vice President of China Luxury Industry Association.
THibault Villet
CEO of Glamour Sales China
016 / 017
Future of Retail
Talk With Andrew Keen
With the ambition of creating the worlds most used and loved e-commerce platform, Tictail has become the home to more than
13,000 stores in only 11 months. The vibrant community includes kickstarter projects like Transparent Speaker, hundreds of fashion
bloggers as well as global brands like Cheap Monday(H&M) and Lufthansa. Before Tictail, Carl cofounded and sold a digital agency
called Super Strikers where he as an Art Director helped develop brand and communications for companies such as Spotify, Wrapp
and Rosetta Stone together with co-founder Kaj Drobin. Carl also founded Keyflow, a mobile guest list app company.
Jonathan Levine has served Rakuten for more than 12 years in a wide variety of Engineering, IT, Marketing and Operational roles.
He was appointed an Executive Officer of Rakuten Group in 2008, and in 2011 he became CIO and Vice CTO of the Group. In this
role, he is responsible for Customer and Corporate IT strategy and operations. Before returning to Rakuten Group, he was COO,
co-President and CTO of Rakuten’s affiliate marketing subsidiary LinkShare. ‘ Before that, he was on the staff of Rakuten’s Office of
the President, where he led the development of the company’s first customer data warehouse, and was an advisor to the CTO. Prior
to Rakuten, Mr. Levine was an early employee at a number of small Internet companies, including the PointCast Network, where
he led the implementation of PointCast’s International networks. He previously worked at IBM, Lotus Development and Oracle. He
holds several patents for his work in affiliate marketing systems and database user interfaces. Headquartered in Tokyo, Rakuten is
one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal &
media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope
in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
Carl Waldekranz
CEO & Co-Founder of Tictail
Jonathan Levine
CIO & Vice CTO of Rakuten Group
Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet
company. He is currently the host of “Keen On”show, the popular Techcrunch chat show, a columnist for CNN and a regular
commentator for many other newspapers, radio and television networks around the world. He is also an acclaimed speaker,
regularly addressing the impact of digital technologies on 21st century business, education and society. He is the author of the
international hit “CULT OF THE AMATEUR: How The Internet Is Killing Our Culture” which has been published in 17 different
languages and “DIGITAL VERTIGO: How Today’s Social Revolution Is Dividing, Diminishing and Disorienting Us”, his controversial
critique of contemporary social media.
Andrew Keen
Author of ‘Digital Vertigo’
Catherine Shu is a TechCrunch writer based in Taipei. She started her career in New York City at the Wall Street Journal Online and
Barron’s Online before moving to Asia. After studying Mandarin Chinese, Catherine put her language skills to the test by covering
the design industry and culture in Taiwan’s capital for the Taipei Times. Her other journalism experience includes an investigative
reporting internship at the Village Voice and numerous freelance writing gigs. Catherine graduated from Sarah Lawrence College
and the Columbia Graduate School of Journalism.
Catherine SHu(Moderator)
Report at TechCrunch

018 / 019
The Director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, Global Research Professor at
NewYorkUniversity,andthefounderoftheCreativeClassGroup,whichworkscloselywithgovernmentsandcompaniesworldwide,Richard
Florida is perhaps the world’s leading urbanist, “as close to a household name as it is possible for an urban theorist to be in America,”
according to The Economist. Esquire has included him on its annual list of “The Best and the Brightest,” and Fast Company dubbed him an
“intellectual rock star.” Florida is the author of several global best sellers, including the award-winning The Rise of the Creative Class (“one
of the best business books of all time”—800-CEO-READ), and is a senior editor for The Atlantic, where he co-founded and serves as Editor-
at-Large for Atlantic Cities, the world’s leading media site devoted to cities and urban affairs. Florida appears regularly on CNN and other
news broadcasts and is a regular contributor to the op ed pages of major newspapers and magazines. TIME magazine recognized his
Twitterfeedasoneofthe140mostinfluentialintheworld.FloridapreviouslytaughtatCarnegieMellonandGeorgeMasonUniversity,andhas
beenavisitingprofessoratHarvardandMIT.HeearnedhisBachelor’sdegreefromRutgersCollegeandhisPh.D.fromColumbiaUniversity.
With consultants deployed from more than 90 offices in more than 50 countries, McKinsey advises companies on strategic,
operational, organizational and technological issues. The firm has extensive experience in all major industry sectors and primary
functionalareasaswellasin-depthexpertiseinhigh-priorityareasfortoday’sbusiness.TheMcKinseyGlobalInstitute(MGI),thebusiness
and economics research arm of McKinsey & Company, was established in 1990 to develop a deeper understanding of the evolving
globaleconomy.Ourgoalistoprovideleadersinthecommercial,public,andsocialsectorswiththefactsandinsightsonwhichtobase
management and policy decisions. MGI is led by three McKinsey & Company directors: Richard Dobbs, James Manyika, and Charles
Roxburgh. Michael Chui, Susan Lund, and Jaana Remes serve as MGI principals. Project teams are led by the MGI principals and
agroupofseniorfellows,andincludeconsultantsfromMcKinsey&Company’sofficesaroundtheworld.TheseteamsdrawonMcKinsey
& Company’s global network of partners and industry and management experts. In addition, leading economists, including Nobel
laureates, act as research advisers. For further information about MGI and to download reports, please visit www.mckinsey.com/mgi
MariaG.GotschisPresidentandChiefExecutiveOfficerofthePartnershipFundforNewYorkCity(www.pfnyc.org),whichistheinvestment
armofthePartnershipforNewYorkCity.TheFund,whichhasraisedover$100million,hasbuiltanetworkoftopexpertsfromtheinvestment
andcorporatecommunitieswhohelpidentifyandsupportNewYorkCity’smostpromisingentrepreneursinboththefor-profitandnon-for
profit sectors. In addition to leading the Fund’s operations, Maria has spearheaded the creation and operation of a number of the Fund’s
strategic initiatives, including: FinTech Innovation Lab; New York Digital Health Accelerator; NYCSeed (seed financing for IT/digital media
companies);BioAcceleratePrizeNYC(proof-of-conceptfundingforuniversity-basedbiomedicalresearch);ArtsEntrepreneurialLoanFund
(low cost loans for mid-size arts groups); and ReStart Central and Financial Recovery Fund (assistance and funding for small businesses
impactedby9/11/01).PriortojoiningtheFundin1999,MariawasaManagingDirectoratBTWolfensohn(nowpartofDeutscheBank),providing
strategic and financial advice related to mergers, acquisitions, dispositions, joint ventures and the development of business strategies.
Before starting with Wolfensohn, Maria worked at LaSalle Partners in the New York area and for Merrill Lynch Capital Markets in New
York and London. Maria has an MBA from Harvard Business School and a B.A. from Wellesley College. She was also the recipient of a
Fulbright Fellowship to study international relations at the Institut Universitaire de Hautes Etudes Internationales in Geneva, Switzerland.
Maria also is a member of the boards of Reach Out and Read of Greater New York (children’s literacy non-profit), the New York Venture
Capital Association and the Lang Fund and serves on the business advisory board of ProPublica (investigative journalism non-profit).
Richard Dobbs is a director of the McKinsey Global Institute, McKinsey & Company’s economics and business research arm, and
a director (senior partner) of McKinsey, based in Seoul. Richard has served clients around the world in a variety of industries,
ranging from high tech and financial services to petroleum, utilities, and the public sector. Clients include one of the largest Asian
conglomerates, a European rail system, a global oil major and the top ranked airport. From 2004 to 2009, Richard co-led McKinsey’s
Corporate Finance Practice, where he was also responsible for research and development. In 2009, Richard was asked to colead the
McKinsey Global Institute (MGI). While all previous directors of MGI have been based in the United States, Richard remained in Korea
and colead MGI globally from Asia. Richard is a co-author of Value, the Four Cornerstones of Corporate Finance, which was published
in November 2010. He has led MGI research on urbanization, global capital supply and demand, natural resources and the global
labourmarket.HehasalsoledresearchonanumberofcountriessuchasIndonesia,Vietnam,IndiaandChina.Richardhasalsowritten
numerousarticlesandreportsabouttheimplicationsofthefinancialcrisisforcompaniesandmanaginginadownturn.Otherresearchhas
focused on, performance management and measurement, mergers and acquisitions, valuation, capital markets, and utility regulation.
His work has appeared in several books, including Valuation: Measuring and Managing the Value of Companies, and Korea 2020 –
Global Perspectives for the next decade; in other business and academic journals such as the McKinsey Quarterly, Monthly Chosun,
DongA Business Review, McKinsey on Finance, and Corporate Finance; and on the op-ed pages of the Financial Times, Chosun Ilbo,
Wall Street Journal and other publications. Richard is a frequent speaker at international conferences. He is an associate fellow of the
Saïd Business School at Oxford University, where he has taught the valuation elective, an adjunct lecturer at Tsinghua University, and
on the advisory board of KAIST Business School. Before joining McKinsey in 1988, Richard received a B.A. in engineering, economics,
and management at Oxford University, where he obtained a first-class degree and won the Metal Box and Lubbock Prizes. He was
sponsored by Shell UK during his studies and worked for Shell’s North Sea exploration and production business. He also holds an
M.B.A. from Stanford Business School, where he was a Fulbright Scholar. He graduated from this course as an Arjay Miller Scholar
and won the Robichek Award for Finance. McKinsey & Company is a management consulting firm that helps leading corporations and
organizationsmakedistinctive,lastingandsubstantialimprovementsintheirperformance.Overthepasteightdecades,thefirm’sprimary
objectivehasremainedconstant:toserveasanorganization’smosttrustedexternaladviseroncriticalissuesfacingseniormanagement.
Richard Florida
Professor, University of Toronto & NYU/ Senior Editor The Atlantic
Maria G. Gotsch
President & CEO of Partnership Fund for New York City
Richard Dobbs
Director of McKinsey Global Institute
The Ultimate Accelerators: Cities as Engines of Growth
Contributing Editor Spencer Reiss joined Wired in San Francisco in 1996. A former a Newsweek correspondent in Asia, Africa, the
Mid East and Latin America, he focuses on the global impact of innovation, ranging from telecommunications and new media to
energy and the environment. His numerous Wired bylines include cover stories on Bill Joy, Rupert Murdoch, and Richard Branson,
along with “Why $5 Gas is Good for America.” In his spare time Spencer directs IGNITION, Business Insider’s annual conference
on the future of digital media. He also reviews books about technology and business for The Wall Street Journal. A graduate of
Dartmouth College and Columbia University, he lives in Lakeville, Connecticut.
Spencer Reiss(Moderator)
Contributing Editor at WIRED

In Sik brings almost 20 years of experience as an accomplished entrepreneur, advisor, and investor across a broad spectrum of
technology-enabled markets. In Sik focuses his investments primarily on enterprise-enabling software platforms and services,
as well as mobile, gaming, and digital media sectors. In Sik currently serves on the board of directors of Concurrent, CloudOn,
Netuitive, Ooyala, and Quark Games. Prior to Rembrandt, In Sik served as a Venture Partner at Accel Partners for two years where
he has individually co-invested in and advised several portfolio companies including Aptana (acquired by Appcelerator), BitTorrent,
Cloudera, Couchbase, Facebook (Nasdaq:FB), Mochi Media (acquired by Shanda), Raptr, and Terracotta (acquired by Software
AG). As a young entrepreneur, In Sik co-founded two market-defining venture-backed companies. He was a co-founder and Chief
Tactician at Opsware (Nasdaq:OPSW), formerly Loudcloud, which was acquired Hewlett Packard for US$1.6 billion in 2007. In this
role, he helped create the cloud computing paradigm and guided the evolution of the data center automation product category.
Prior to Opsware, In Sik co-founded Kiva Software, a pioneer of the Application Server middleware market. There, he architected
and developed one of industry’s first Java application servers, deployed by customers such as E-Trade and Bank of America. Kiva
was acquired by Netscape Communications in 1997 for US$180 million. In Sik holds a B.S. in Electrical Engineering and Computer
Science from the University of California at Berkeley, where he currently serves on the Executive Advisory Board for the College of
Engineering and the Advisory Board for the Fung Institute for Engineering Leadership. In Sik is an avid consumer of technology and
enjoys building his own gamer rig. His current favorite games are Battlefield 3 and League of Legends.
Based in Tokyo since 2004, Serkan is an independent consultant and advisor focusing on Japan’s mobile and web industries. His
clients include financial institutions, startups, and large technology companies in the US, Japan and other parts of Asia. Serkan
is often seen speaking at tech industry events in Asia, Europe and the US. He has been contributing from Japan to US-based
TechCrunch, one of the world’s biggest technology blog networks, since 2008. Serkan graduated with an MBA in 2002 and with a
PhD in economics in 2009.
John Lee is a co-founder & EVP of Corporate Development and Strategy of Hostway. He serves additional responsibilities as CEO of
Hostway India. John and his fellow co-founders bootstrapped Hostway into a top 5 web hosting company in the world with over 700
employees. Hostway is a multinational web hosting company headquartered in Chicago, and serves more than 600,000 customers
worldwide. He is currently responsible for overall corporate strategy, strategic alliances, and mergers and acquisitions. Previously,
he has held positions in every department of the company, including leading global marketing and sales and overall P&L for North
America. Mr. Lee was born and raised in Korea and immigrated to the United States at age 13. He holds a BA in Biology from the
University of Chicago.
Eiji Uda joined salesforce.com as senior vice president and Japan CEO in 2004. Leading the Japan organization through dramatic
growth over the past eight years, Uda was promoted to executive vice president of salesforce.com, Inc. in April of 2012. Prior to
joining salesforce.com, Uda spent 20 years at IBM Japan serving in various leadership roles across sales and alliances. Uda also
served as special assistant in IBM Japan’s President’s Office. Uda holds a bachelor’s degree in law from Keio University.
Insik Rhee
General Partner at Rembrandt Venture Partners
Serkan Toto (Moderator)
Independent Mobile & Web Industry Consultant
Hanjoo Lee
Co-founder, Hostway
Eiji Uda
CEO of Salesforce.com Japan
020 / 021
Trends in Cloud Computing

Bin Lin co-founded Xiaomi Corporation with famous angel investor Lei Jun in April 2010. He is now President of Xiaomi Corporation
and is in charge of Xiaomi’s day-to-day operation, business and product strategy, and supply chain management. Bin Lin worked
at Google Inc as Engineering Director from 2006 to 2010. He founded and led the product development and engineering effort for
Mobile, Android apps, and Music at Google China office. Bin and his team successfully launched many Google products including
many versions of Google Mobile Maps (GMM) on Symbian/J2ME/iPhone/Android, Mandarin voice search, mobile verticals such as
video, dictionary, finance, local, etc., Android Pinyin IME, Android Dictionary, Android News and Weather widget, Google Music (free
streaming and download of legal music online), Google Pinyin IME, and various oneboxes. Under Bin’s leadership, Google’s mobile
searchtrafficinChinagrewfrom200kto26M(SRPV)in3years,andGMMusagegrewfrom0to13M(MAU)in3years,Priortojoining
Google, Bin worked at Microsoft from 1995 to 2006 and held various senior positions. In 2003 he served as Development Director of
Microsoft and co-founded Microsoft’s Advanced Technology Center (ATC) in Beijing. He helped grew the center to over 400 people in
3 years. From 2000 to 2003 Bin was Senior Development Manager at Microsoft Research Asia (MSRA) and was in charge of MSRA’s
technology transfer effort. From 1995 to 2000 Bin was Software Design Engineer and Development Lead at Microsoft Redmond
headquarter. Throughout the entire 11-years of career at Microsoft, Bin made significant contribution to many Microsoft products
including Exchange, Windows, IE, Office, Tablet PC, MSN, Xbox, etc. He received Microsoft’s GoldStar Award in 2004. Bin is also
Visiting Professor at Zhejiang University (Hangzhou, China), Zhongshan University (Guangzhou, China), Nankai University (Tianjin,
China), and Tongji University (Shanghai, China). Bin received MS in Computer Science from Drexel University, Philadelphia, PA in
1992, and BS in Electronics and Information System from Zhongshan (Sun Yet-Sen) University, Guangzhou, China in 1990.
Dr. Injong RheeheadstheTechnologyStrategy divisionas wellas the Enterprise R&D divisionof MobileCommunication at Samsung
Electronics. His responsibilities encompass business development, strategic alliances, R&D strategy and development of B2B
solutions. Dr. Rhee is currently on leave from North Carolina State University where he is a tenured full professor of Computer
Science. He has published over 100 refereed journal and conference papers, primarily on network systems and protocols for the
Internet. He is the celebrated inventor of the BIC, CUBIC TCP congestion control algorithms. Since 2004, these algorithms have
been the default TCP congestion control algorithm in the Linux kernel and are currently deployed in all Android devices, and Linux
servers and PCs around the world. Several of Dr. Rhee’s multimedia streaming and multicast technologies have also been licensed
to industry. In 2000, he founded a company to bring VoIP based Push-to-talk technologies to mobile devices. Dr. Rhee received his
Ph.D from the University of North Carolina, Chapel Hill in 1994.
Jon Russell is the Asia Editor of The Next Web. He has been writing about the Internet, technology and startups in Asia since
swapping London for Bangkok in 2008.
Ivo heads up the design team for Ubuntu, the most popular open-source operating system. This year Ubuntu for phones and tablets
were announced, which was received with a lot of enthusiasm and excitement world-wide because of its progressive design and its
unique four screen strategy (phone, tablet, PC and TV). Ubuntu is already used by millions of people in over 240 countries in more
than 80 languages. Beside many consumers, other great examples are thousands of schools in Spain, the French police force, and
rural communities in India. Ivo has 15 years of experience in creating high-quality mobile, web, and product designs. He has worked
in the telecom, social media, banking, travel, entertainment, medical and car industries. He loves creating outstanding, engaging
and usable products with world-class design teams. His design work has received several awards and is published in the book
Mobile Design Patterns.
Bin Lin
Co-founder & President of Xiaomi Corporation
Injong Rhee
Senior VP, Technology Strategy and B2B R&D Group at Samsung Mobile
Jon Russell (Moderator)
Asia Editor of The Next Web
Ivo Weevers
Head of Design, Ubuntu
Innovations in Mobile
022 / 023

NEXT CONFERENCE ON INNOVATION & THE FUTURE
jimmy kim
co-founder, innotive
PremierStartupAcceleratorforKorea’sEntrepreneurs-SparkLabs
VISION
Founded by Entrepreneurs for Entrepreneurs
All of our founders are entrepreneurs who have built companies in Korea and the U.S. We have endured the ups and
downs of entrepreneurship, successes and failures, and have developed a strong desire to help out the next generation
of Korea’s entrepreneurs.
SparkLabs Program
Mentorship-driven Startup Accelerator
SparkLabs is providing a 3-month long program for seed to early-stage entrepreneurs who have a vision beyond Korea’s
borders. Entrepreneurs who want to build global companies and have a vision to expand to the U.S., China, Japan and
elsewhere. SparkLabs uniquely provides a world-class team of mentors to accelerate and guide each of our compa-
nies.
Program Elements
- 4 to 8 startups chosen for each class. Two classes per year.
- Investment of $25,000 (typically 6% of the company)
- Over $215,000 in free perks (i.e. office space, hosting, access to Silicon Valley’s top law firm, Wilson Sonsini)
- Assignment of at least 5 world-class mentors
ADDRESS_ Hostway IDC, 343-1 Yatap-dong, Bundang-gu, Seongnam-si, Kyeonggi-do, Korea (463-828)
TEL_ 070-8630-1400
EMAIL_ eugene@sparklabs.co.kr
URL_ www.sparklabs.co.kr
BERNARD MOON
co-founder & ceo of vidquik
jay mccarthy
managing partner of pacigic
advisers pte ltd
michael crow
president of arizona state
university
ray ozzie
founder & cei if talko
awy julianto
general partner of pacigic
advisers pte ltd
tom peters
author & management guru
Eugene Kim
Principal
vint cerf
vice president & chief internet
evangelist for google
hanjoo lee
co-founder, hostway
mark cuban
owner of the dallas mavericks
SparkLabs
Team
SparkLabs
Honorary Board
of Advisors
024 / 025

032 / 033
SILVER sponsordiamond sponsor GOLD sponsor
platinum sponsor
PRODUCT sponsor

NEXT: Conference On Innovation & The Future
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NEXT Conference Program Book 2013 (English)

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