1. What You Must Know About Video Marketing
A useful aid for getting your business known is through video marketing. It is important to do
some research before jumping in. The following article will equip you with tips to help your
business prosper and increase its customer base.
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Quality content is the key to making a great video go viral. You can make great videos
without a top-quality camera. The informational content is the determining factor in how often
your video is used. Of course, you should still get a good video camera for professional
purposes.
If your marketing video is more than 20 minutes in duration, you might run into problems. If
you are using the video to perform a demonstration or step-by-step guide, give yourself as
much time as possible, even up to 20 minutes, to ensure that you fit everything in. As a
general rule, if you are advertising a deal or promotion, stay under ten minutes. You don't
want your viewers to get bored.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If
you want to show how to use your product, you can use around 20 minutes. Simply talking to
the audience to keep them informed or advertise a deal should not go over 10 minutes.
In video marketing you have a very short time frame to capture your viewers attention. The
initial 15 seconds are the make or break period. Provide something almost immediately that
draws your viewers in.
One way to get content for a video is to find a team to work with. Team members can be
anyone who has a working knowledge of your company. Put their names in the credits at the
end of the video.
Coming up with the content of your video clip is only part of the big picture. Video promotion
is key too. By promoting your videos effectively, you can experience much more traffic.
Include nice content, but also ensure people know it is there.
Include an opt-in form for your mailing list on every page where your videos are posted.
When people see the video, they may want to learn more, giving you the best opportunity to
promote your product.
Develop metrics to assess whether your video marketing efforts are being successful or not.
It's possible to guess how other perceive the video, but you need more. However, hard data
is the only reliable way to know for sure. Check out info like total viewers and length viewed.
Determine which questions are most frequently asked about your product and make a video
to answer them. Though FAQs are common on many websites, making a video provides

2. added benefit. This also provides customers a choice of how they locate the answers to
commonly asked questions.
Buy a tripod if don't already have one. Skip the jerky camera movements and artistic shots. It
is important to keep your camera steady so that it is easier to watch. If your video is of poor
quality, the chances of people watching it through the end and sharing it are slim.
Again, it's vital to use video marketing techniques to promote modern businesses. A modern
business does not rely on traditional advertising alone. As always, the business needs to
follow the audience. Now, the audience is online. Use these tips to drive sales up.