This case study showcases the PALM Beer Finder App, a mobile application developed by Beeby Clark+Meyler that helps consumers find easy-to-love but hard-to-find PALM beer in stores, bars and restaurants. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal smeyler@beebyclarkmeyler.com, 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm

1. Palm Beer Finder App!

2. BeebyClarkMeyler.com | @GoBCM!
• Latis Imports, a US importer of Belgian beers, needed to raise
awareness and encourage trial of a newly introduced premium beer
brand, PALM Beer, in the New York City market. "
"
• With a limited budget, Latis Imports needed a clever way to inform
the target audience about the brand, help them find it in stores, bars
and restaurants, and encourage trial."
• The target audience was urban, tech savvy, and highly dependent on
their smartphone for entertainment, happenings and information."

3. BeebyClarkMeyler.com | @GoBCM!
Location-based mobile app
puts PALM on the map"
• Multi-faceted social, local and mobile
efforts including social media content
strategy, influencer outreach, local event
marketing and the development of a
mobile app"

4. BeebyClarkMeyler.com | @GoBCM!
Social Media & Local Events!
We introduced the brand through
hyper-local events and a solid social
presence on Facebook"
• Consumers gained awareness of
the brand and had a place to share
their discovery and stay up-to-date
with local events"
• As the brand gained traction, the
PALM Beer Finder app, a
Foursquare presence, and a
Twitter influencer outreach were all
rolled-out"

5. BeebyClarkMeyler.com | @GoBCM!
• Utilizing Event Ads, Invitations, FB Custom Tabs, Twitter influencer
outreach and Display Media, events in New York City were promoted
across social networks"
• 100 s of ad variations were developed, testing various combinations of
imagery and content, to achieve optimal results"

6. BeebyClarkMeyler.com | @GoBCM!
• Beer Finder iPhone application on the Latis site, Facebook and iPhone"
• The iPhone app (featured below) recognizes a user s location and
displays stores, bars, and restaurants carrying PALM
"
• The app allows users to save locations to favorites for easy viewing later"

7. BeebyClarkMeyler.com | @GoBCM!
Mobile Efforts!
• iPhone, Facebook, and website
!
Palm Beer Finder apps
!
increased awareness of
restaurants and bars carrying
!
Palm"
! Influencer Outreach!
• Beer and nightlife influencers
helped promote Palm to their
followers, increasing credibility
with the beer community"

8. BeebyClarkMeyler.com | @GoBCM!
Increase in Sales!
• 45% increase in PALM beer sales in
New York City in 2011 versus 2010"
"
Growth in Social Presence!
+45% increase in
• Facebook Fan base increased by +45% increase in PALM Beer
PALM Beer sales in
sales in New York City in 2011
over 900%" New York City in 2011
vs. 2010!
vs. 2010!
Successful Local Events!
• Focus on local events and
promotion drove on location sales"
! Industry Recognition!
• Campaign efforts nominated for
"
Best Integrated Campaign - OMMA
2011"

9. BeebyClarkMeyler.com | @GoBCM!
Beeby Clark+Meyler is an award-winning interactive agency focused on
innovation in media. By this we mean the creation of new and more effective
marketing based on the consumer s evolving interaction with, and
consumption of, media. "
We design highly productive marketing programs that leverage today s most
engaging digital media technologies to enable more brand engagement,
awareness and sales. "
For more information, contact Stuart Meyler, Principal"
smeyler@beebyclarkmeyler.com, 203.653.7950"
!
Visit: BeebyClarkMeyler.com!
Follow: @gobcm"