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This case study showcases the PALM Beer Finder App, a mobile application developed by Beeby Clark+Meyler that helps consumers find easy-to-love but hard-to-find PALM beer in stores, bars and restaurants.
Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media.
We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales.
For more information, contact Stuart Meyler, Principal
BeebyClarkMeyler.com | @GoBCM!• Latis Imports, a US importer of Belgian beers, needed to raise awareness and encourage trial of a newly introduced premium beer brand, PALM Beer, in the New York City market. ""• With a limited budget, Latis Imports needed a clever way to inform the target audience about the brand, help them ﬁnd it in stores, bars and restaurants, and encourage trial."• The target audience was urban, tech savvy, and highly dependent on their smartphone for entertainment, happenings and information."
BeebyClarkMeyler.com | @GoBCM! Location-based mobile app puts PALM on the map"• Multi-faceted social, local and mobile efforts including social media content strategy, inﬂuencer outreach, local event marketing and the development of a mobile app"
BeebyClarkMeyler.com | @GoBCM! Social Media & Local Events! We introduced the brand through hyper-local events and a solid social presence on Facebook"• Consumers gained awareness of the brand and had a place to share their discovery and stay up-to-date with local events"• As the brand gained traction, the PALM Beer Finder app, a Foursquare presence, and a Twitter inﬂuencer outreach were all rolled-out"
BeebyClarkMeyler.com | @GoBCM!• Utilizing Event Ads, Invitations, FB Custom Tabs, Twitter inﬂuencer outreach and Display Media, events in New York City were promoted across social networks"• 100 s of ad variations were developed, testing various combinations of imagery and content, to achieve optimal results"
BeebyClarkMeyler.com | @GoBCM!• Beer Finder iPhone application on the Latis site, Facebook and iPhone"• The iPhone app (featured below) recognizes a user s location and displays stores, bars, and restaurants carrying PALM "• The app allows users to save locations to favorites for easy viewing later"
BeebyClarkMeyler.com | @GoBCM! Mobile Efforts! • iPhone, Facebook, and website ! Palm Beer Finder apps ! increased awareness of restaurants and bars carrying ! Palm" ! Inﬂuencer Outreach! • Beer and nightlife inﬂuencers helped promote Palm to their followers, increasing credibility with the beer community"
BeebyClarkMeyler.com | @GoBCM! Increase in Sales!• 45% increase in PALM beer sales in New York City in 2011 versus 2010" " Growth in Social Presence! +45% increase in• Facebook Fan base increased by +45% increase in PALM Beer PALM Beer sales in sales in New York City in 2011 over 900%" New York City in 2011 vs. 2010! vs. 2010! Successful Local Events!• Focus on local events and promotion drove on location sales"! Industry Recognition!• Campaign efforts nominated for " Best Integrated Campaign - OMMA 2011"
BeebyClarkMeyler.com | @GoBCM!Beeby Clark+Meyler is an award-winning interactive agency focused oninnovation in media. By this we mean the creation of new and more effectivemarketing based on the consumer s evolving interaction with, andconsumption of, media. "We design highly productive marketing programs that leverage today s mostengaging digital media technologies to enable more brand engagement,awareness and sales. "For more information, contact Stuart Meyler, Principal"firstname.lastname@example.org, 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"