The presentation of Ines Vanlangendonck of Foursevens during our seminar about mobile.

2. Agenda
7X4
Is something the matter?
Strategy
Inspiring examples

3. @niske

4. 7X4

5. 1
Appstore practices
• 45% apps both iOS & Android
• 52% developer name
• 21% name too long
• icon = logo
• sample: 261 apps from 10 brands

6. 1
Appstore practices

7. 1
Appstore practices

8. 1
Appstore practices

9. 2
• break patterns
• force
• drop
• pay
App updates

10. 3
• bluetooth
• 2500 m²
• identifier & properties
• events
iBeacon

11. 4
• Tizen
• Firefox OS
• Ubuntu
• Sailfish
new players

12. 5
wearable devices
• smart watch, Google glass
• fitness
• M7 chip – core motion
• wearable health devices

13. 6
connected cars
• phone or embedded
• no standard (CCC)
• entertainment – safety
• autonomous cars
Source: teslamotors.com

14. 6
connected cars

15. 6
connected cars

16. 7
• Occipital
3D scan (and print)

17. 7X4
• Conclusion:
• Fragmentation is on the rise
• We're headed for a lot of fun

18. is something
the matter?

19. Medirect

20. Medirect
Does Medirect expect me to remember them until I get close to

21. coincidence?

22. Beobank

23. Beobank
Does Beobank expect me to remember them until I get close to

24. What's going on?

25. numbers
• 12% mobile WEB traffic in Belgium
source: howwebrowse.be

26. numbers
• 7,44% iOS
• 4,32% Android

27. channel
• When was the last time you opened a new
channel?

28. boy this is fast

29. aggregate on your side

30. aggregate on my side

31. towards strategy

32. get overview
A real one

33. get overview

34. rank!
• channels
• tasks
• content

35. gather
• Tasks into groups

36. gather data
• devices
• timing
• content
• tasks

37. 'time & device line'
• A day in the life of

38. action map

39. action maps/channel

40. Moments action map

41. start cooking

42. new models emerge

43. bank simple
• geo
• tag
• account history
Source: simple.com

44. 1 of our own
• minimal banking app: balance & pay
Source: simple.com

45. metro trains
• Radio
• Video
• App
Source: theinspirationroom.com

46. Jyske Bank
• “Build the site you can manage”
• app
• responsive home, search, contact page
• responsive web
Source: JBOY.com

47. 1 of our own
• old web
• app to come

48. EyePhone
• distance
• skilled people
• app + accessory
• low-cost
Source: TONY KARUMBA/AFP/GETTY IMAGES

49. www.foursevens.be
questions?