SmartSharing - Share & Win Smart Endorsement of your brand on Facebook Best Innovate way to do Social Marketing Social Media Marketing & Mobile Marketing Tool

1. Share & Win
Smart Endorsement on Facebook
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“SmartSharing is the last BEST INNOVATIVE Social Network IDEA”
“SmartSharing may change the concept of social mobile strategy for Brands”

2. What
is it?
is a SaaS - Software as a service,
online available, that works in Cloud.
is a Social Media Marketing
& Mobile Marketing Tool

3. For
whom?
Marketing Professionals
Leaders of brands and companies
Creative agencies
Communication and Marketing Consultants
Business Owners

4. For
what?
To create Social Media Marketing Campaigns
To create Mobile Marketing Campaigns
Where?
In any point of contact
In offline & online media

5. Object
Customers of your brand, product or service
Goal
Customers shares your brand on Facebook
Social & Positive Endorsement of your brand

6. Benefit
to
BRAND
Visibility in social networks
Social reputation by recommendation
Benefit
to
CUSTOMER
Receive incentives for participating
Discount - Voucher - Prize - Experience

7. BRAND
Process
1 - SmartSharing Backoffice
- Create Campaign
- Associate Trigger (QR Code, NFC or Weblink)
2 - Campaign Communication
- Implement Trigger in the Communication
- Report the benefit to the consumer
- Post in the middle of contact
3 - SmartSharing Backoffice
- Campaign Management
- Control Analysis & Metrics
- Control Vouchers

8. Customer
Process
1 - Point of contact
- Costumer sees the communication campaign
- Customer enters using the corresponding
trigger
2 - Post
- After using the Trigger, makes Facebook Login (Automatic after 1st use)
- Authorizes publication of brand message in Facebook wall
- Post published (made
recommendation)
3 - Benefit
- After publication, the customer gets the benefit
- Customer exchange Voucher according rules

9. Concepts
Backoffice
Online tool where the operator configures
SmartSharing campaign and associates
Triggers that correspond to it. It is also where
he makes the campaign management and
control results & vouchers
Campaign
Way that allows the band endorsement on Facebook by the customers. In result
of sharing, customers receive the benefit.
Triggers
A means of access to the campaign.
Trigger participation: QR Code, NFC or Weblink.

10. Best
Practise
I
Smart Discount
Customer shares pre-defined message
(defined by brand or agency) with the
purpose to get an immetiate discount
that can use on shop or E-commerce
All shares have benefits...
Recommended Triggers:
In Point of Purchase - QRCode or NFC
In Press - QRCode
On E-Commerce / Website - Weblink

11. Best
Practise
II
Smart Wish
Customer shares his desire about a specific
product in Facebook with the propose to
make his dream come true...
His wish is realized depending on the total
number of shares (defined by brand or agency)
Example: Brand can configure the offer on
each 1000 shares
Recommended Triggers:
In Point of Purchase - QRCode or NFC
In Press - QR Code
In E-Commerce / Website - Weblink

12. Best
Practise
III
Smart Instant Loto
Customer is invited to find special
Prize on the hidden Trigger
One or more triggers have a prize
among others without any prize.
Recommended Triggers:
In Point of Purchase or Events, Exhibitions, Stadiums
and more - QRCode or NFC
On an Online entertainment actions - Weblink

13. Best
Practise
IV
Smart Causes/Donations
Customer is invited to share a message in
Facebook configured by brands or agencies
in name of a social cause or natural disease.
Shares are turned in donations and brands
have a effective way of spreading a message
into social networks.
Recommended Triggers:
In Point of Purchase - QRCode or NFC
In Press - QR Code
In E-Commerce / Website - Weblink

14. Best
Practise
V
Smart Mutant Voucher
Create a mutant trigger that changes
every day. To find out the voucher
that you are offering today, the
customer has to share your brand...
Recommended Triggers:
In Point of Purchase - QRCode or NFC
In Press - QR Code
In E-Commerce / Website - Weblink

15. Best
Practise
VI
Smart Choice
Customer selects the trigger that best
suits him.
Each trigger can have a distinct benefit,
or may have all the same.
Recommended Triggers:
In Point of Purchase - QRCode or NFC
In Press - QR Code
In E-Commerce / Website - Weblink

16. Curiosities
About Backoffice
- Operator configures endorsement messages to control what is shared
- Operator can limit participation for hours. Example: One ID Customer/One
participation/24 hours
- Operator can define multiple triggers for the same campaign
- Post on Facebook includes a link to the operator content (Video, Website, Facebook
Page, Etc)
- Post on Facebook includes an image (logo, product image, etc.)
About Endorsement
- The recommendation of a friend is the most effective way of advertising
- One only recommendation may reach 400 views

17. Compares
Facebook Campaign VS SmartSharing Campaign
- Leverages social network factor
- Advertising is done by the owner himself
- Advertising is visible in sideband (poor
visibility)
- Hight Cost per contact
(Average: 0.18 Dollars/click)
- Contact with the campaign limited to online
expose
- Isn’t there a benefit to customers
Facebook Campaigns uses one of the biggest
trends of the current Digital Marketing:
- Social Networks
- Leverages social network factor
- Advertising is done by users (recommendation from a friend
is the best way of advertising)
- Advertising is visible in the central range of the Facebook
Timeline (maximized visibility)
- Hight Cost per contact
(Average: 0.05 Dollars/sharing; 0.0012 Dollars/contact)
- Contact with the campaign done anywhere (billboards,
flyers, point of sale, exhibitions, events, websites, magazines,
etc.)
- Benefits to customers
SmartSharing Campaigns uses three of the most biggest trends
of the current Digital Marketing:
- Social Networks; Smartphones; Electronic Vouchers

18. Results
Point of contact experience
- Experience is something valued by customers
Engagement
- Increase engagement between brands and customers. They create an empathy
based on the concept of "give to get"/ “share to win”
Advertising - Endorsement of brand
- By sharing, customers endorse your brand to friends
- A recommendation from a friend is considered the best way of advertising
- Increases Whoom energy (word of mouth)
Online Presence & Reputation
- Nowadays, brands can’t be out of the online way
- SmartSharing contributes to the social reputation of the brand, through the positive
presence in social networks

19. www.smart-sharing.com
Contacts
info@smart-sharing.com

21. www.smart-sharing.com