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A Business Plan

Essential to make ideas or vision to reality
Prepare for Motibee.com

Duc C. Nguyen
Country General Manager

Monthly Workshop, Ho Chi Minh City
30th Jul 2011

Tectura Confidential – For Internal Use Only


Agenda

• Introduction
• How to prepare a practical business plan?
§ Objectives
§ Natures

• Essential skills and knowledge for a business plan?
• Right business plans for start-up and SMEs?
• Q&A

Ho Chi Minh City, 30th Jul 2011

Tectura Confidential - For Internal Use Only


Introduction

• Over 8 years of CEO post in enterprise management software (ERP,
POS, project management) & consultancy services and heavy
equipment distribution;
• 4 years of management & IT consultant with Big Four Auditing firms
(Arthur Andersen & KPMG)
• 5 years of business development/sales in IT system integrators (i.e.
IBM, Compaq, HP, Cisco, etc)
• Over 4 years as a Core Supporter to a non-profit organization,
Vietnam Supply Chain Community (www.vietnamsupplychain.com)
• Executive MBA, RMIT University
• BA, Foreign Trade, Economics University of HCMC



Page 4

How to prepare a practical BP?
Property of Tectura Corporation. This information is intended only for use of “company name inserted”.

Objectives

Who are your
Who are your
Vision competitors?
customers?

What do you
want to be?

Business Action
Plan plans

What are How to reach
your them?
resources/ Strategy
Capabilities?
Your
products?



Objectives

• What do you want to be in 3 – 5 years or 10 years?
§ Ask yourself first
§ Work for yourself? è Entrepreneur vs. Work for others è Employee
§ Objectives & Goals – Short, Medium and long-term
§ What kind of business do you want to do? Why?
§ Are you ambitious and passionate to pursue your Vision?
Vision

What do you
want to be?



Objectives

• Who are your targeting customers?
§ Market segmentation – Which market segments?
Who are your
§ Understanding of their needs and expectations? customers?



Objectives

• What kind of resources you have or will have to What are
your
support your BP? resources?
§ Human resources – who are your partners? Who will be your key
resources?
§ $$$$$ - from yourself? Friends? Family? Banks?
§ Technology
§ Competency/Capability – knowledge, skills, etc



Objectives

• Products & services
§ Sell what you have vs. Sell what customers need?
§ What makes your products to be differentiated from other?
Products &
• Services services
• Quality
§ What are your selling points to the customers?



Objectives

• Know the market and your competitors?
§ SWOT analysis
§ How the market is going?
Who are your
§ Who are your partners i.e. suppliers, etc? competitors?

§ Market trends?



Natures of a BP

• S.M.A.R.T BP
§ Specific (i.e. increasing customers’ satisfaction by
Plan
10%)
§ Measurable
§ Achievable – Realistic to achieve
Modify Execute
§ Responsible – Who will be in charge?
§ Time bound – When will it be done?
• BP process Review
§ Actionable and detailed BP within a year with periodical
review i.e. quarterly, 6-month and yearly basis



Natures of a BP



Page 13

Essential skills and knowledge for a BP



• Knowledge
§ Business models i.e. direct sales vs. channel sales, franchising, etc
§ Sales i.e. right sales approaches, etc
§ Marketing i.e. SWOT, Porter’s Five Forces, etc
§ Finance i.e. Cash flow, P&L, Break-event point (BEP), Financial models,
etc
§ Management i.e. HR, marketing, finance, operations, etc
§ Understanding external factors which affect to your BP such as PESTLE,
Porter’s Five Forces, etc





• Knowledge
§ Business models i.e. direct sales vs. channel sales, retails or distribution,
franchising, services, etc





• Knowledge
§ Marketing
• Identify the right market segment you targets
• Pull vs. Push Strategy, etc
§ Learn from global marketing gurus i.e.
• Michael Porter, Phillips Kotler, etc





• Knowledge
§ Finance – Cash flow





• Knowledge
§ Finance – BEP





• Knowledge
§ Finance – P&L





• Knowledge
§ External factors might affect to your BP i.e. PESTLE, Porter’s Five
Forces, etc
• Politics
• Economy
• Society
• Technology
• Legislation
• Environment





• Skills
§ Networking i.e. business, professional, and social network to nurture
and empower you business
§ It’s a matter of WHO KNOW YOU instead of Who you know
§ Practice your plan on daily basis i.e. review action plans, etc
§ Stick with your S.M.A.R.T plan consistently and modify or change it
as needed
§ Get your team involve in your BP execution efficiently
§ Gathering information, Listening and Observing to understand
what’s going on in the market



Page 22

A right BP for start-up & SMEs


A right BP for Start-up and SMEs

• Business plan is essential for all business regardless it’s
small or big
• Start from small and simple 1st
• A vision or good ideas without an action or business plan is
a dream forever




Q&A



Thank you

Please feel free to contact me at any time
• Office email: duc.nguyen@tectura.com or
• Personal email: duc_nguyen71@yahoo.com

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