Marketing plannig of cadbury chocolate
•Transferir como PPTX, PDF•
42 gostaram•34,262 visualizações
![Submitted by--Group No 3 Submitted to-Prof. Kamal Gupta ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Marketing plannig of cadbury chocolate
Semelhante a Marketing plannig of cadbury chocolate (20)
Mais de Hussain Ahmed
Último
Último (20)
Marketing plannig of cadbury chocolate
- 1. Presentation on Marketing Planning Cadbury Chocolate
- 3. Pronita
- 4. Rashi
- 10. PEST Analysis
- 12. Selected marketing Strategy (4Ps)
- 13. Short and Long term projection
- 16. operates in over 60 countries.
- 17. 35,000 direct and indirect suppliers.
- 18. 187 years old.
- 20. Indian Subsidiary: Cadbury India Ltd (CIL)
- 21. Cadbury is the Worlds No 1 confectionery company and is 200 years young...The Mission Mission – “Cadbury in every pocket”
- 22. Company Analysis
- 23. Customer Analysis Important factors for Customer (Value drivers)
- 24. Customer Analysis Customer’s Decision making Process
- 25. Competitor Analysis 1. Cadbury - Cadbury, 5 Star, Bytes (chocolate snack), Celebration, Dairy Milk, Gems, Perk 2. Nestle - Bar One, Kit Kat, Milky bar, Munch, Nestle 3. Amul - Amul (Chocozoo, Chocomines) 4. Dairy Milk is the market leader 5. 5 Star (heritage brand which came to India in 1969) has a market share of over 14%
- 28. The brand is well known to people & they can easily identify it from others.
- 29. Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution.
- 30. Users have a positive perception about the qualities of the brand.
- 32. It has been relatively high priced brand, which is turning the price conscious customer away.
- 38. Local residents with small businesses near Cadbury’s World would benefit from the money that is being brought in by visitors.
- 41. New machinery
- 43. 5 – Star
- 44. Perk
- 45. Celebrations
- 46. Temptations
- 47. Éclairs
- 48. Gems
- 49. Bubbaloo
- 50. Bournville
- 51. Dairy milk silk
- 55. Internet.
- 57. Hoarding
- 59. It should continue to promote itself as substitute to mithai.
- 60. Should use Indian ads and avoid global ads in India.
- 62. Understanding consumer preferences and demands is the key to growth.
- 63. Pricing, quality , flavors and pack size are some of the important factors.