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Marketing plannig of cadbury chocolate
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Hussain AhmedSeguir
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Marketing plannig of cadbury chocolate
12 de Oct de 2011•0 gostou•34,215 visualizações
42 gostaram
Seja o primeiro a gostar disto
mostrar mais
visualizações
Vistos totais
0
No Slideshare
0
De incorporações
0
Número de incorporações
0
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Hussain AhmedSeguir
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Marketing plannig of cadbury chocolate
- Pronita
- Rashi
- Company Analysis
- Customer Analysis
- Competitor Analysis
- SWOT Analysis
- PEST Analysis
- Market Segmentation
- Selected marketing Strategy (4Ps)
- Short and Long term projection
- operates in over 60 countries.
- 35,000 direct and indirect suppliers.
- 187 years old.
- Indian Subsidiary: Cadbury India Ltd (CIL)
- The brand is well known to people & they can easily identify it from others.
- Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution.
- Users have a positive perception about the qualities of the brand.
- It has been relatively high priced brand, which is turning the price conscious customer away.
- Local residents with small businesses near Cadbury’s World would benefit from the money that is being brought in by visitors.
- Cost of machinery
- New machinery
- 5 – Star
- Perk
- Celebrations
- Temptations
- Éclairs
- Gems
- Bubbaloo
- Bournville
- Dairy milk silk
- Internet.
- Newspapers, Magazines.
- Hoarding
- It should continue to promote itself as substitute to mithai.
- Should use Indian ads and avoid global ads in India.
- Understanding consumer preferences and demands is the key to growth.
- Pricing, quality , flavors and pack size are some of the important factors.
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