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Pricing strategies

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Awesh Bhornya
Awesh Bhornya
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Pricing Strategies
An Introduction…. ,[object Object],[object Object]
Influence of Elasticity
Influence of Elasticity ,[object Object],[object Object],[object Object],[object Object]
Influence of Elasticity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence of Elasticity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kind of Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influences on Pricing Policy ,[object Object],[object Object],[object Object],[object Object]
Consumer psychology and pricing ,[object Object],[object Object],[object Object]
Psychology in Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Pricing
Prospect Theory (Kahnemann and Tversky) ,[object Object]
SETTING THE PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
 
 
Penetration Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Skimming
Market Skimming ,[object Object],[object Object],[object Object],[object Object],Many are predicting a firesale in laptops as supply exceeds demand.
Value Pricing
Value Pricing ,[object Object],[object Object],Companies may be able to set prices according to perceived value.
Going Rate (Price Leadership)
Going Rate (Price Leadership) ,[object Object],[object Object],[object Object]
Destroyer Pricing/Predatory Pricing
Destroyer/Predatory Pricing ,[object Object],[object Object]
Absorption/Full Cost Pricing
Absorption/Full Cost Pricing ,[object Object],[object Object]
Target Pricing
Target Pricing ,[object Object],[object Object],[object Object]
Cost-Plus Pricing
Cost-Plus Pricing ,[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
ADAPTING THE PRICE ,[object Object]
[object Object]
[object Object]
Loss Leader
[object Object]
INITIATING AND RESPONDING TO PRICE CHANGES ,[object Object]
[object Object]
[object Object],[object Object]
[object Object]
 
Presented By, Mandar Kulkarni. Parvez Hotagi. Masood Patwe. Faraaz Kazi.

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Pricing strategies