The document proposes a plan to create children's books that motivate kids to help others and express their creativity. It involves writing books where kids can illustrate the pages, having people vote on their favorites, and publishing the books with the highest rated illustrations. This allows kids to get involved in charitable causes through a creative activity while learning empathy and developing their artistic skills.

2. YOUR BRIEF:
TO MOTIVATE KIDS TO HELP KIDS
IN A WAY THAT ENCOURAGES
THEIR CREATIVITY

3. HOW DO WE GET KIDS TO CARE
ABOUT PEOPLE OUTSIDE OF THEIR
IMMEDIATE SOCIAL CIRCLE?
WE USE FRIENDLY
STORY CHARACTERS
AND CHARMING NARRATIVES

7. HOW DO WE GIVE KIDS A CHANCE TO
EXPRESS THEIR NATURAL CREATIVITY?
GIVE THEM A PLATFORM TO DRAW

9. EMPATHY CREATIVITY

10. GOOD
BOOKS

11. Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated
illustrations as pages

12. Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated
illustrations as pages

13. Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated
illustrations as pages

14. Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated
illustrations as pages

15. WHAT MAKES GOOD BOOKS DIFFERENT?

16. 1. STORY ABOUT A REAL WORLD PROBLEM

17. 2. SPARKS CREATIVITY IN CHILDREN

18. 3. PARTNER WITH CELEBRITY
TIM BURTON TONI MORRISON
JK ROWLING WHOOPI GOLDBERG

19. THE PLATFORM

22. ONLINE DRAWING

24. BUYING THINGS

25. WHY IT WORKS

26. PARENTS
UNICEF SCHOOLS KIDS
•
TEACHERS
GOOD
BOOKS

27. SCHOOLS
NEWS
UNICEF MEDIA TEACHERS
KIDS
•
PARENTS
GOOD
BOOKS

28. CALENDAR
INTERNATIONAL
CHILDREN’S BOOK-
DAY
SUBMITTING
& JANUARY APRIL
VOTING
END OF SCHOOL
YEAR
PUBLISHING MAY AUGUST
TRICK OR TREAT
& INFO PACKETS
SEEDING HALLOWEEN DECEMBER

29. FINANCE

30. The Children’s book market is growing
The world’s leading independent publisher of children’s
book doubled its revenue in the United States last decade
Children’s ebook sales increased 475% last year

31. $3-5 million

32. RECAPPING OUR VISION