Users Search More and More Savvy by Augustine Fou PhD

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Negócios

Augustine Fou- 1 -
Users search more
Google reports more than 3
billion searches per day
Source: Business Insider 2012

Augustine Fou- 2 -
Users search more often
Users rely on search even
more frequently.
Source: Pew Internet March 2012

Augustine Fou- 3 -
Source: Chitika, Jan 2012
Users search more savvy
• Users are searching longer terms
• Average query word count is
greater than 4 words, in 2012

Augustine Fou- 4 -
Users search longer keywords
Long tail terms imply users
type longer phrases to get
more accurate search results.
Source: Optify 2012

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