1. Colour
In Clothing

2. Acknowledgement
I would like to thank my mentor Mrs. Vaibhavi Ranavde, for her guidance through this
project.
I would also like to thank Chandini Singh for her inputs on colour according to
geographical area and Pallavi Gupta for volunteering for the photo shoot.

3. Which Colour is This?

4. Psychology of colour
Mood
Cultural
Appearance
Influences
Perceptions Occasion

5. Flattering Colour
Combinations
The Golden
Rules

6. Single Colour
Increases
Height
Hermes SS 2011
Elie Saab SS 2011
DKNY SS 2011

7. Lighter Colour
Head to Toe-
Increased
Height
Ralph Lauren SS 2009
Burberry SS 2011
Elie Saab SS 2010
Chloe SS 2010

8. Gucci SS 2011
Different
Blocks of
Colour-
Reduced
Height

10. Broader Upper
Lighter Top
Torso
Fendi SS 2011
Armani SS 2011
Michael Kors SS 2011
Nina Ricci SS 2011

11. Broader Lower
Lighter Bottom
Torso
Tommy Hilfiger SS 2011
Bottega Veneta SS 2011
Moschino SS 2011
Fendi SS 2011

13. Plus Size Women Should Have Fun Too!

14. Available Colours: Dark and Boring

16. What Colour Suits Your Skin?

17. Asian
Skin
Colours that Work:
Ruby Red, Emerald Green,
Royal Blue,Purple, Teal,
Bright Yellow
Colours to Avoid:
Nude, Pastel and Frosted Shades
(Skin might look washed out)

18. African
Skin
Colours that Work:
Black, True White, Reds,
Royal blue, Fuchsia, Lemon Yellow,
Blue Greens.
Colours to Avoid:
Subdued tones like beige, orange and
gold

19. Blonde
Colours that Work:
Ivory, Apricot, Lavender, Plum,
Rose, Brown and Soft Blue
Colours to Avoid:
Black,Burgundy
Orange, Gold

20. Brunette
Colours that Work:
Pinks, Grey, Sage Green, Camel,
Beige, Orange, Gold and
Dark Brown
Colours to Avoid:
Navy Blue

21. Colour And Gender
• Pink was once a colour associated with masculinity,
considered to be a watered down red and held the
power associated with that colour.
•The change to pink for girls and blue for boys
happened in America and elsewhere only after World
War II.
•The switch happened as twentieth-century political
correctness took root and, in an effort to promote
gender equality, the colours began being used with the
opposite genders.
• This trend was so purposeful and explicit that it
ended up overcompensating for the superficial
connections attached to the symbolism of each colour,
not eradicating them but merely reversing their
direction on the gender spectrum.

22. • Blue for men stands our far more than for women.
• Blue is universally associated with clean water, clear skies, authority, truth, tranquillity,
etc. – making it a perennial favourite among all ages groups and genders.

24. What may be simply
“purple” to a man could
be grape, plum, or any
other fruit-like variant to
a woman.

25. Colour And Age
• Colour preferences differ by the age of the participant. Blue and Red maintain a
high preference throughout life, but colours seem to drop down the list while other
colours become more preferred.
•With maturity comes a greater liking for hues of shorter wave length (blue, green,
purple) than for hues of longer wave length (red, orange, and yellow)

27. Colour And Geographical Area

29. West India South India
North India

30. Colour Forecasting
• Authoritative colour forecasting associations
like International Commission for Colour in
Fashion and Textiles (IC) , International Colour
Authority ,etc. analyze the colour trends by
studying all the connected factors like vogue,
social lifestyle, global economy, customers’
colour preferences.
•Past fashion colour trends marked with
market’s statistic survey are also considered.
• The decision of the future fashion colour is
mostly dependent on colour experts and
forecasters intuitions.
•Forecasts are done 24 months before the
retail season.
•Womenswear moves faster than menswear.

32. SS ‘09 SS ‘10
AW ‘09

33. AW ‘10 AW ‘11
SS ‘11

34. One colour lasts for many
seasons in its tints, tones and
shades.
Some colours are short-lived – only for one
season.

35. Colours and Brands

36. • “United Colours” started with the idea of no racial discrimination,
whatever the skin colour, people are always living together in peace and
harmony.
•So they took the “united colours” concept one step further in using a
whole range of colours in their garments, which would cater to people of
all skin tones and also giving them a strong brand personality.

37. S/S 11 S/S 11
A/W 11

38. Conclusion
• Colour plays an important role in clothing. Every designer should keep in mind that the
colours that he/she plans to use for their collection have a huge impact on the salability
of a garment.
•Right use of colours can change a person’s appearance.
•A persons age, gender and character traits reflect in the colour of clothes he/she
wears.

39. Bibliography
• Colour Me Confident (Hamlyn Publications)
Veronique Henderson
Pat Henshaw
• Fashion (Laurence King Publications)
Sue Jenkyn Jones
• www.instyle.com/designercentral
• www.pantone.com
•www.fashiontrendsetter.com/content/color_trends.html
•http://www.techi.com/2011/03/beyond-pink-and-blue-a-look-
at-gender-colors/
•www.press.bennettongroup.com

40. Thank You!
ashna mehta
fd 1004