1. Copyright © Wondershare Software
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2. Copyright © Wondershare Software
• The aim
• Company description
• Mission & Vision
• Products
• Turnover
• Marketing
• Potential improvements

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• Learn the general framework of the company
• Focus on marketing
• Apply the theoretical knowledge into practice
• Potential suggestions

4. Copyright © Wondershare Software
• “Jomos” KG
• A family business since 1928
• Headquarters in Selbitz
• Main production site in Selbitz
• Only uppers are manufactured in Brasil

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• Remain a family business
• Continue the tradition of a constant employer
• Keep producing in Germany
• Guaranteed quality
• Fair prices

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• Primary focus on men’s shoes
• Since three years started the production of
ladies shoes
• New collections every year
• Soles production in injection machines
• Different linings

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• Five main categories:
• Jomos “aircomfort”
• Jomos “life active”
• Jomos “mohrlams”
• Jomos “sympatex”
• Jomos “safety”

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• The cost of production has been constant 1.6
Euro
• The cost of storage is 50 cent / pair
• Average selling price of the finished product in
2011 was 28.7 Euro
• 634 000 pairs sold in 2011
• The calculated turnover is 18 195 800 Euro

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• Germany
• Neighbor countries
• Russia and Canada
• New significant markets: Middle east and Baltic
countries

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• The cost of marketing is 5% of net profit
• The cost of agents is 5 % of net profit
• Offices in main cities of Germany and abroad
• Web shop created for b2b customers

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• Corporate identity
• Different fairs around the world
• Jomos info day
• E-mail actions
• Magazines
• Agents

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• Shops & chains
• Buying associations
• Wholesalers
• Internet
• Catalogues
• Factory outlet

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• TV marketing
• More active in shoe magazines
• Show the fair philosophy to the customers
• Follow the latest trends and focus on fashion
• Improve the quality of boxes

14. Copyright © Wondershare Software
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