3. What is Recruitment?
Recruitment refers to the process of
attracting, screening, selecting, and on
boarding a qualified person for a job. In other
words to find out the best fit match for the
best fit position with suitable criteria.
5. Job Description
Job descriptions are written
statements that describe the
Roles, responsibilities, Duties.
Company Name & Address with website
Contact Person & Contact No
No. of requirement
Job title
Department
Key Responsibility areas
49. Industry IT services, IT consulting
Founded Amalner, Maharashtra
(December 1945)
Founder M.H. Hasham Premji
Key people Azim Premji
(Chairman)
Services IT, business consulting and
outsourcing services
Revenue Rs 31338 Crore
Operating income Rs. 5818 Crore
Profit Rs. 5382 Crore
50. The company was established in 1980 as a subsidiary of Wipro (Western India
Products) Limited listed on the New York Stock Exchange.
Wipro was initially set up as a vegetable oil manufacturer in 1945
in Amalner, Maharashtra, producing sunflower Vanaspati oil and soaps.
During the 1970s and 1980s, the company shifted its focus and began to look
into business opportunities in the IT and computing industry, which was at
nascent stages in India at that time.
Wipro marketed the first indigenous homemade PC from India in 1985.
51. Wipro BPO
Founded in 2002, Wipro BPO has operations in Delhi, Pune, Kolkata, Chennai,
Mumbai, Hyderabad, Navi-Mumbai (Belapur) Greater Noida, Mysore and Kochi
in India.
It also has offices in Shanghai and Cebu in Asia and Curitiba in Brazil and
Wroclaw in Poland.
It has 44 clients in segments such as banking & capital markets, insurance,
travel & hospitality, hi-tech manufacturing, telecom and healthcare.
Wipro BPO employs over 22,000, of whom 3,150 are at its Hyderabad campus.
The majority of Wipro BPO’s business comes from the US, followed by Europe.
The rest of the world contributes only marginally to its top line
53. Wipro divisions
Wipro Consumer Care & Lighting (WCCLG):-
It has a profitable presence in the branded retail market of
toilet soaps, hair care soaps, baby care products and lighting
products. WCCLG is also a leader in institutional lighting in
specified segments like software, pharma and retail.
54. Wipro Infrastructure Engineering:-
It is generally known for manufactures precision-
engineered hydraulic cylinders and truck
hydraulic solutions for the infrastructure and related
industries. It the second largest independent
Hydraulic Cylinder manufacturer in the world.
55. Wipro GE Medical Systems Limited:-
It is a Joint venture between Wipro Limited and General
Electric basically delivering what it calls "quality solutions that
effectively meet the needs of customers and patients". Its
products and services range from diagnostics to IT, helping
healthcare professionals combat cancer, heart disease and
other ailments
56. WIPRO Products
PRODUCT NAME UNITS INSTALLED
CAPACITY
PRODUCTION
QUANTITY
SALES
QUANTITY
SALES VALUE
(Rs Cr.)
Software Services N.A. 0.00 0.00 0.00 19413.9000
Mini and micro
computers
Numbers 691200.00 217016.00 217431.00 2858.1000
I T Enabled Services N.A. 0.00 0.00 0.00 1802.1000
Soap Toilet
Metric
Tonnes
134026.00 71471.00 71668.00 840.4000
Equipment
(Hydraulic &
Pneumatic)
Numbers 831140.00 454602.00 455152.00 618.6000
Others N.A. 0.00 0.00 0.00 565.9000
Lighting Products N.A. 0.00 0.00 0.00 207.5000
Oil Hydrogenated
(Vanaspati)
Metric
Tonnes
45000.00 5909.00 5981.00 35.0000
Other Products N.A. 0.00 26.00 0.00 34.4000
Gears Tipping Numbers 50000.00 23276.00 23276.00 12.2000
( c o n t i n u e d I n n ext S l i d e )… ……….. ……… ……….
58. Production
Tipping systems were launched. The Company undertook to set up a high technology plant
and R&D Centre at Aurangabad with an investment of Rs 40 crores. The product range was to
include incandescent lamps, linear and circular fluorescent lamps, accessories and luminaries.
Eaton Hydraulic products were launched. The Company set up a new Unit "Wipro
Financial Services Ltd.", for serving customers with capital resources, expertise and
ideas to help solve their financial needs.
The Company launched baby soft toiletries viz. soap, powder and oil based on natural
ingredients of lanolin, olive, milk and almonds. Feeding bottles followed in 1994.
The Company partnering with world leaders markets and supports a wide range of
equipment and consumables for the medical, diagnostic and Bio-analytical markets.
59. Splits and collaborations
The Company set up a joint venture company with General Electric of U.S.A., in the name of
Wipro GE Medical Systems Pvt. Ltd., for the manufacture, sale and service of diagnostic and
imaging products. The Joint Venture has also an OEM sourcing arrangement with Elpro
International Ltd., for locally made x-ray products. In 1990, the joint venture became a
subsidiary of the Company.
The Company established a relationship with Eaton Corporation, U.S.A. for marketing of
hydraulic products in India
Wipro Infotech Ltd., Wipro Systems Ltd., Wipro Investment Ltd., Inlec Investment Ltd., and
Wipro GE Medical Systems Pvt. Ltd., are subsidiaries of the Company.
The Company proposed to enter into a financial joint venture with Beckman Instruments
Incorporated, U.S.A., for manufacture of bio-analytical instruments (diagnostic instruments and
reagents) in India and to develop software and hardware for international use by Beckman.
Necessary steps were undertaken to implement the letter of intent for the manufacture of
analytical instruments. Manufacturing facilities were being established in Gurgaon, Haryana and
business operations pertaining to the facilities were to be carried out from Delhi.
60. Share in software market
Tata consultancy services
WIPRO
INFOSYS
HCL Technologies
others
30%
13%
10%
8%
This data is based on software and other IT application sales of
respective companies. The survey was conducted by Rediff.com and
Economic times in dec 2011
39%
61. Top 5 BPO companies in India
1. Genpact: Spread across Asia, Europe and America, Genpact is a global BPO service
provider. Its biggest presence is in India, with nearly 20,000 employees.
2. WNS Global Services: Starting as a call center for British Airways in 1996 in Mumbai, WNS has
grown through strategic acquisitions to become a leading BPO service provider in areas ranging
from Healthcare and Finance to Research and Customer Service.
3. Wipro BPO: The Company is well known as a leader in CRM and back office transaction
processing BPO. Some strategic reorganization was resorted to in 2005 and it moved from
being a totally voice-based service provider to a mix of both voice and non-voice-driven
business.
4. HCL BPO: Starting operations in 2001, HCL BPO services has become one of HCL’s most
important business units. Serving over 450 clients worldwide, 15% of which are Fortune 500
companies
5. ICICI OneSource: Promoted by the ICICI group, ICICI One- Source stands up to its name and
provides BPO services covering almost all industry verticals like financial services, retail, media
etc
63. SWOT Analysis – WIPRO
SWOT Analysis examines the company’s key business structure and operations, history
and products, and provides summary analysis of its key revenue lines and strategy.
Strengths:
Global R&D facility.
Retention of the man-power is the best in the industry.
Impressive list of clientele.
Diversified skill base across service lines
Delivery capabilities & client satisfaction
Commitment to go the extra mile
Technological partnership with other software companies
Low cost advantage
MEGA Partnership – Cisco, EMC, Microsoft, Oracle and SAP
64. Weaknesses:
Low operating margin of the other group companies.
Free floating stock is very less.
Domestic market was huge but was underdeveloped
Small player in global market
Limited domain
Clients not trusting the capabilities of Indian Software Cos.
65. Opportunities:
In the branded product category.
In the consultancy area.
In the emerging technology areas like Blue Tooth, WAP etc.
Huge global market
The Company has entered into the global market so now it’s the
biggest opportunity available to the company.
Huge potential in domestic market
66. Threats:
Increasing cost of human capital.
Slowdown in the US economy.
Will face fierce competition in the areas of e-business and ASP services.
Competition by Indian companies in domestic market
Presence of big companies in global market
Exchange rate : This can be a threat to the company as the company is making
profits due to the high exchange rate and if this rate comes down in future it can lead
to a major problem for the company.
High exposure to the telecom/tech sectors.
Slowdown in the banking, financial services and insurance (BFSI) sector
67. Conclusion :
Till today Wipro has been known for being very
process oriented with a focus on quality and cost
savings. Wipro long term strategy should be to create a
brand image and be known for innovation. Wipro
should invest in R&D and Market research, so that It
is able to innovate new solutions for clients to cut
costs or reduce time to market or improve reliability.
69. Marketing Research
• Marketing research is the systematic
gathering, recording and analyzing of data
about problems relating to the marketing of
goods and services.
• Market research will give you the data you
need to identify and reach your target market
at a price customers are willing to pay.
70. • Marketing research focuses and organizes
marketing information. It permits
entrepreneurs to:
– Spot current and upcoming problems in the
current market
– Reduce business risks
– Identify sales opportunities
– Develop plans of action
71. Market Research
• Successful marketing requires timely and
relevant market information.
• An inexpensive research program, based on
questionnaires given to current or prospective
customers, can uncover dissatisfaction or
possible new products or services.
72. • Marketing research is not a perfect science. It
deals with people and their constantly
changing feelings and behaviors, which are
influenced by countless subjective factors.
• To conduct marketing research, you must
gather facts and opinions in an orderly,
objective way to find out what people want to
buy, not just what you want to sell them.
73. • Market research will identify trends that affect
sales and profitability.
– Population shifts
– Legal developments
– The local economic situation should be monitored
to quickly identify problems and opportunities
• Keeping up with competitors' market
strategies also is important.
74. • Every small business owner must ask the
following questions to devise effective
marketing strategies:
– Who are my customers and potential
customers?
– What kind of people are they?
– Where do they live?
– Can and will they buy?
75. – Am I offering the kinds of goods or services they want
at the best place, at the best time and in the right
amounts?
– Are my prices consistent with what buyers view as the
product's value?
– Are my promotional programs working?
– What do customers think of my business?
– How does my business compare with my competitors?
76. What is the systematic gathering,
recording and analyzing of data about
problems relating to the marketing of
goods and services?
A. Market strategy
B. Market research
C. Market approach
D. Market plan
Click to see the answer.
77. Why do market research?
• People will not buy products or services they do
not want.
• Learning what customers want and how to present
it drives the need for marketing research.
• Small business has an edge over larger businesses
in this regard.
– Small business owners have a sense of their customers'
needs from years of experience, but this informal
information may not be timely or relevant to the
current market.
78. How to do market research
• Analyze returned items.
• Ask former customers why they've switched.
• Look at competitors’ prices.
• Formal marketing research simply makes this
familiar process orderly. It provides a framework
to organize market information.
79. Market research - the process
• Market research can be simple or complex.
• You might conduct simple market research.
– Example: Questionnaire in your customer bills to
gather demographic information about your
customers
• You might conduct complex research.
– Example: Hiring a professional market research
firm to conduct primary research to aid in
developing a marketing strategy to launch a new
product
80. • Regardless of the simplicity or complexity of
your marketing research project, you'll benefit
by reviewing the following seven steps in the
market research process.
1
2
3
4
5
6
7
81. Step 1: Define Marketing Problems and
Opportunities
• You are trying to launch a new product or
service.
• Awareness of your company and its products or
services is low.
• The market is familiar with your company, but
still is not doing business with you.
• Your company has a poor image and reputation.
• Your goods and services are not reaching the
buying public in a timely manner.
83. Objectives
• Explore the nature of a problem so you may
further define it.
• Determine how many people will buy your
product packaged in a certain way and offered
at a certain price.
• Test possible cause- and effect- relationships.
– For example, if you lower your price by 10 percent,
what increased sales volume should you expect?
– What impact will this strategy have on your profit?
84. Budget
• Your market research budget is a portion of your
overall marketing budget.
• Allocate a small percentage of gross sales for the
most recent year to use on market research.
– It’s usually about 2 percent for an existing business.
• Planning to launch a new product or business?
– You may want to increase your budget to as much as
10 percent of your expected gross sales.
• Other methods include analyzing and estimating
the competition's budget and calculating your
cost of marketing per sale.
85. What percentage
of gross sales from
an existing
business should
be used for
market research?
A. 2%
B. 4%
C. 8%
D. 10%
Click to see the answer.
86. Timetables
• Prepare a detailed timeline to complete all
steps of the market research process.
• Establish target dates that will allow the best
accessibility to your market.
– For example, a holiday greeting card business may
want to conduct research before or around the
holiday season buying period, when its customers
are most likely to be thinking about their
purchases.
87. Step 3: Select Research Types,
Methods and Techniques
• Two types of research are available:
– Primary research is original information gathered
for a specific purpose.
– Secondary research is information that already
exists somewhere.
88. Secondary Research
• Secondary research is faster and less
expensive than primary research.
• Gathering secondary research may be as
simple as making a trip to your local library or
business information center or browsing the
Internet.
• It utilizes information already published.
– Surveys, books, magazines, etc.
89. Secondary Research Cont.
• Localized figures provide better information as
local conditions might buck national trends.
– Newspapers and other local media are helpful.
• Many sources of secondary research material are
available. It can be found in:
– Libraries
• GALES' Directory is available at any public library.
– Colleges
– Trade and general business publications and
newspapers
– Trade associations and government agencies are rich
sources of information.
90. Example of Secondary Research
• An article may show how much working
mothers spent on convenience foods last year.
• If you were thinking about selling a
convenience food, this information would
show you what kind of market there is for
convenience foods.
– It doesn’t show you how much they are willing to
spend on your particular product.
91. Primary Research
• Primary research can be as simple as asking
customers or suppliers how they feel about a
business, or as complex as surveys conducted
by professional marketing research firms.
• Examples of primary research are:
– Direct-mail questionnaires
– On-line or telephone surveys
– Experiments
– Panel studies
– Test marketing
– Behavior observation
92. Primary Research
• Primary research is divided into reactive and
nonreactive research.
• Nonreactive
– Observes how real people behave in real market
situations without influencing that behavior
• Reactive research
– Includes surveys, interviews and questionnaires
– This research is best left to marketing professionals,
as they usually can get more objective and
sophisticated results.
93. Primary Research Cont.
• Those who can't afford high-priced marketing
research services should consider asking nearby
college or university business schools for help.
94. What is primary research?
A. Original information gathered for a specific purpose
B. Information that already exists somewhere else
C. Low awareness of your company and its products or
services
D. All of the above
95. What is secondary research?
A. Information that already exists
B. Original information gathered for a specific
purpose
C. Research done with a secondary party
96. Step 4: Design Research Instruments
• The most common research instrument is the
questionnaire. Keep these tips in mind when
designing your market research questionnaire.
– Keep it simple. Include instructions for answering
all questions
– Begin the survey with general questions and move
toward more specific questions.
– Design a questionnaire that is graphically pleasing
and easy to read.
97. • Before printing the survey, ask a few people to
complete the survey and give feedback.
• Mix the form of the questions for different
sections of the questionnaire
– Scales
– Rankings
– Open-ended questions
– Closed-ended questions
• The form or way a question is asked may
influence the answer given. Questions are in
two forms: closed-end questions and open-
end questions.
98. Closed-ended questions
• Types of closed-ended questions include:
– Multiple choice questions
– “Yes” or “No” questions
• Scales refer to questions that ask respondents to
rank their answers or measure their answer at a
particular point on a scale.
– For example, a respondent may have the choice to
rank his/her feelings toward a particular statement.
The scale may range from "Strongly Disagree"
"Disagree" and "Indifferent" to "Agree" and "Strongly
Agree."
99. Open-ended questions
• Respondents answer questions in their own words.
• Types of open-ended questions include:
– Word association questions ask respondents to state the
first word that comes to mind when a particular word is
mentioned.
– Fill-in-the blank
• For example, a question might read:
“When I eat toast and jelly, I use
_____brand of jelly and it usually costs
about ________ per jar.
100. This module has used questions. Have
they been open- or closed-ended?
A. Open-ended
B. Closed-ended
101. Step 5: Collect Data
• To obtain clear, unbiased and
reliable results, collect the data
under the direction of
experienced researchers.
• Before beginning data
collection, You must to train,
educate and supervise your
research staff.
– Untrained staff conducting
primary research will lead to
102. Step 5 Cont.
• Stick to the objectives and rules associated with
the methods and techniques you have set in Step
2 and Step 3.
• Be as scientific as possible in gathering your
information.
103. Step 6: Organize
and Analyze the Data
• Once data has been collected, it needs to be
cleaned.
• Cleaning research data involves editing,
coding and tabulating results.
– Start with a simply designed research instrument
or questionnaire.
104. • Look for data focusing on immediate market needs.
• Rely on subjective information only as support for more
general findings of objective research.
• Analyze for consistency; compare the results of different
methods of your data collection.
• Look for common opinions that may be counted together.
• Read between the lines. For example, combine U.S. Census
Bureau statistics on median income levels for a given location
and the number of homeowners vs. renters in the area.
105. Step 7: Present and Use Market
Research Findings
• Once marketing information is
collected and analyzed, present it
in an organized manner to the
decision makers of the business.
– You may want to report your findings
in the market analysis section of your
business plan.
– You may want to familiarize your
sales and marketing departments
with the data or conduct a
companywide informational training
106. Assess Available Information
• Assess the information that is immediately
available.
• You may have the information you need to
support your marketing plan without doing
extensive market research.
• Weigh the cost of gathering more information
against its potential usefulness.
107. Gather Additional Information
• Before considering surveys or field
experiments, look at currently held
information:
– Sales records
– Complaints
– Receipts
– Other records that show where customers
live and work, and how and what they
buy.
108. Additional Information Cont.
• Credit records are an excellent source of information. They give
information about:
– Customers' jobs
– Income levels
– Marital status
• Employees may be the best source of information about
customer likes and dislikes.
– They hear customers' minor gripes about the store or service - the
ones customers don't think important enough to take to the
owner.
– Employees are aware of the items customers request that you do
not stock.
– They often can supply good customer profiles from their day-to-
day contacts.
110. • Candidates seek out new employment
opportunities for many reasons. Most of the time
the reasons are valid and well considered. But
sometimes candidates make decisions that can
come back to haunt them. We have tried to
present a list of good and not-so-good reasons to
make a change. Of course, everyone is in a
unique situation. But in general, this is what we
have seen over the years, involving thousands of
people, that lead to better or poorer career
choices.
112. Career advancement.
• This is the primary reason most people change
jobs. They either want greater opportunity for
advancement and their company can’t provide
it, or an absolutely irresistible opportunity
comes along out of the blue, and they can’t
pass it up. Advancement opportunity is often
over-sold in the candidate interview.This is
something the candidate should discuss fully
in the job interview
113. Work environment.
• This can mean different things to different
people. It may mean less stressful conditions
due to deadlines or pressure. It could also
mean more manageable hours, fewer week-
ends or flex time. Or it could simply mean a
friendlier atmosphere
114. Challenge
• This typically means greater mental or
technical stimulation. People like to feel that
they are learning new skills. This can provide
them with greater market value or it can
simply be more intellectually satisfying. Either
way, this is very important to most people to
maintain happiness in the job.
115. Appreciation
• This is often confused with poor compensation. When
one feels underpaid, it is usually a sign of under-
appreciation. Someone can be making below market
for the work they do, but may receive other forms of
appreciation that compensates for being underpaid.
But if one feels unappreciated, more money is only a
temporary fix. Under-appreciation leads to lack of
motivation and poor performance. This usually results
in poor reviews, even smaller or perhaps no raises, and
even further damage to motivation. This spiral will only
continue until you put the old resume together.
116. Stability
• When people perceive that they are losing
career stability, they want more of it. When
people are confident in their career choices,
stability is less important. During a recession,
stability is often the ONLY factor in
consideration. During economic growth it is
often not a consideration at all
117. Location
• Commutes, work locations, safety, schools and
even climate can effect one’s decision to look
for a new job.
119. Greater compensation
• Remember, money alone is only a motivator
for a very short time. If you are enticed away
from your job, which you otherwise enjoy, for
simply more money, you may become very
unhappy with the decision in as little as 2-3
months. You should select your next job based
one or more of the criteria above, such as
advancement, environment, or challenge, and
not just based on compensation
120. Relationship with your boss
• This can be very difficult for people, but a bad
relationship with your boss is usually not enough
alone to leave a company. If everything else is
positive, such as environment, challenge, career
advancement, the relationship issues can usually
be worked out or improved overtime. However, if
it is so bad that it is affecting your performance,
advancement, and overall sense of well being, it
may be time to call it a day. But try the honest
communicative approach first
121. Relationship with co-worker
• The thing is, there are mean people everywhere,
and sometimes it is best to just stick it out.
Usually, these people are unhappy themselves
and their time with the company may be short.
Don’t make a decision to leave a good job, with
many positive attributes, just because of some
creep you work with. Try to make the situation
better, work things out, seek a compromise, or as
a last resort, seek help from a human resource
representative. But quit? No. This is often just
what they want. Don’t give it to them.
122. Impending Events
• We have seen so many cases of people who
panic when they hear of some impending
event, such as a merger, or layoffs. But these
often lead to even greater opportunities. It is
our view that one should take a breath, gather
information, talk to management, and wait,
just a little while, before making what could
be viewed as a very hasty decision.
123. Boredom
• Wow. When we hear this, RED FLAGS!!!! Most
of the time, and this is probably 95 times out
of 100, if you are suffering from boredom, IT’S
YOUR FAULT. And changing jobs won’t fix it. It
will only transfer to a new company. Honestly.
If you are bored with your job, don’t call us.
Get help and fix the problem where you are.
125. .
• .
Challenge
Ask for help yourself
Find a balance
Partake in a passion project
Stop trying to multitask
Do something kind for a coworker or
client
Get motivated to face the day
126. .Keep your work in perspective
You are more than your work
Plan your time and create a to-do list
Concentrate on the task at hand
Be clear about what’s expected of you
Delegate wherever appropriate
Have regular breaks
Learn to relax
Make your workplace more pleasant
127. .Switch off once you leave work
Review your day before you leave for home
128. Challenge yourself
• Has your work become monotonous? Are you tired of doing the same
things day in and day out? Make those mundane tasks more interesting by
adding an extra challenge. For instance:
• Expense reports aren’t exactly fun, so find a way to complete them more
efficiently—then see if you can beat your best time.
• Content generation can be hard, but invest a little more time and
challenge yourself to write a great post or newsletter instead of one that’s
just okay.
• Your SEO is performing well enough, but spend 10 minutes on Google
Trends to test out ways to make it even better.
• Sometimes boredom comes from complacency; you understand and
become comfortable with what’s expected and decide you’re done trying
to go above and beyond.
• Make it your goal to try something new every day. Even if the goal you set
for yourself seems miniscule, you never know what effect it might have on
your work the next day.
129. Ask for help
• No one has all the answers, so don’t be afraid to
ask your superiors or coworkers for the support
you need to do your best work. Ask questions in a
calm, thorough and thoughtful manner. And if
you don’t understand something, don’t wait until
the very last minute to ask about it!
• Worried that asking questions will hurt your
career? In fact, there’s a higher chance asking will
actually move your career forward. If that isn’t
the case, you’re probably working at the wrong
place.
130. Find a balance
• You’re not helping anyone if you’re burnt out.
Take breaks, go outside, see your friends in
the evening and put a limit on how many
hours you normally spend at work.
• Your personal relationships, interests and
fitness are all connected to your productivity,
attitude and ability to pump out high-level
work. Don’t ignore them. Are you
experiencing any of these signs?
131. Partake in a passion project
• Take the lessons you gain from work—the skills,
the experience, the exposure to other talented
people—and apply them to an outside project
you’re passionate about. This project should be
fun, challenge you to grow and add yet another
impressive element to your portfolio.
• Lots of ideas that started as passion projects have
taken on a life of their own. Here’s
someinspiration.
132. Stop trying to multitask
• Scientific data proves that humans simply cannot
multitask. I know being “able to multitask” is an
interview staple, and I know you think you’re great at
Gchatting while you work, but you’re just not.
• Focus on one thing and one thing alone, apply all your
energy to that one task and do it well. You’ll be
surprised how much more you get done each day, how
much better the quality is and how much more
cohesive your work, communication and thoughts are
overall.
• Here are a few additional tips on how to be
more productive online.
133. Do something kind for a coworker or
client
• This is probably the easiest, yet unfortunately
most often overlooked, way to create a better,
happier work environment for yourself and
those around you. There are just four steps:
• Ask questions.
• Listen to the answers.
• Wait a while.
• Ask more questions.
134. Get motivated to face the day
• On the way to your workplace, think of how
the work you have allows you to have your life
outside of it, such as a great social life. A
positive attitude will make the day more
pleasant and productive.
135. Keep your work in perspective
You can only do the best you can in each
situation. Look beyond yourself and your
work, and consider the bigger picture. Do
some voluntary work to gain a broader
outlook. Find a way to contribute to society in
general.
136. You are more than your work
• Do not have your identity too strongly tied to
the job you do. Give up thinking that your
work life “should” be a certain way. Such
expectations of what you were supposed to
be, as set by your parents and teachers, stop
you from enjoying what you currently do.
137. Plan your time and create a to-do list
• In this list, include long term projects as well
as the more imminent things that need doing.
• Prioritise your to-do list – do the most
important things first. When performing any
task, ask yourself – is this the best use of my
time? Schedule in enough time for your
studies etc.
138. Concentrate on the task at hand
• Do not let yourself be distracted by worrying
about all the other things to be done or losing
energy over the undesirable situation you find
yourself in. Stay in the moment.
• Be ruthless and take care of a task before it
gets on a possible procrastination list. For
example, sort your morning post immediately
in one go – open it, file it, act on it or bin it
there and then.
139. Be clear about what’s expected of you
• Clarify immediately, any time you are not sure
or where you are faced with conflicting
demands. The more clear and upfront you are
with your manager and the other people you
work with, the better it will be for you in the
long term.
140. Delegate wherever appropriate
• Decide if there is anything that can be
delegated, or that more fairly belongs to
someone else’s work load. Always remember
the “3D” rule – do it, dump it or delegate it –
never handle a piece of paper twice.
141. Have regular breaks
• Get away from your normal workplace even if
only for five minutes. Try taking a break from the
laptop, emails and do leave the mobile behind.
Make sure that you do have that lunch break – it
is not just for food but also for fresh air and a
mental break.
• Eat a healthy lunch and if you must snack, make
sure it is healthy too – an apple rather than a bag
of crisps. Look for ways of energising yourself,
other than from adrenaline and caffeine.
142. Learn to relax
• No matter how challenging the work gets or
how demanding your bosses become, it, at
the end of the day it is only a job and you are
much more than that. In years to come, you
will look back and wonder what the fuss was.
143. Make your workplace more pleasant
• Contribute towards creating a pleasant work
environment. Do not gossip in the office as it
just creates negativity all around. Do not listen
to any gossip either. Minimise your time with
people that you do not resonate with or like.
• Learn to have more fun at work. Laugh more
and chill out. Perform with a more fun
orientated approach.
144. Review your day before you leave for
home
• Look at what worked well, and what could be
improved the next day. If you feel satisfied
with the day’s work, then why not reward
yourself later that day. You deserve it.
145. Switch off once you leave work
• You are already at work a third of your time, so
do not continue to keep it buzzing in your head
during your supposed free time. Mentally say
good bye to your work space the moment you
leave for home.
• See your work as a game. Life is meant to be fun
and if you are going to spend a third of it at work,
you might as well enjoy the game.
• Enjoy your work – and if it comes down to it, you
can always find something better in the medium
to long term.
147. .
Go Back to “Why”
Go for Five
Move Around
Find the Next Step
Find Your Itch
Deconstruct Your Fears
Get a Partner
148. .
Kick start Your Day
Read Books
Get the Right Tools
There are No Small Problems
Develop a Mantra
Build on Success
149. Go Back to “Why”
• Focusing on a dull task doesn’t make it any
more attractive. Zooming out and asking
yourself why you are bothering in the first
place will make it more appealing. If you can’t
figure out why, then there’s a good chance
you shouldn’t bother with it in the first place
150. Go for Five
• Start working for five minutes. Often that little
push will be enough to get you going.
151. Move Around
• Get your body moving as you would if you
were extremely motivated to do something.
This ‘faking it’ approach to motivation may
seem silly or crude, but it works
152. Find the Next Step
• It’s impossible to work on a project. All you
can do is focus on the next immediate step.
Fighting an amorphous blob of work will only
cause procrastination. Chunk it up so that it
becomes manageable.
153. Find Your Itch
• What is keeping you from working? Don’t let
the itch continue without isolating it and
removing the problem. Are you unmotivated
because your tired, afraid, bored, restless or
angry. Maybe it is because you aren’t sure you
have time or delegated tasks haven’t been
finished yet.
154. Deconstruct Your Fears
• I’m sure you don’t have a phobia about
getting stuff done. But at the same time,
hidden fears or anxieties can keep you from
getting real work completed. Isolate the
unknowns and make yourself confident you
can handle the worst case scenario.
155. Get a Partner
• Find someone who will motivate you when
you’re feeling lazy. I have a friend I go to the
gym with. Besides spotting weight, having a
friend can help motivate you to work hard
when you’d normally quit.
156. Kick start Your Day
• Plan out tomorrow. Get up early and place all
the important things early in the morning.
Building momentum early in the day can
usually carry you forward far later.
157. Read Books
• Not just self-help or motivational books, but
any book that has new ideas. New ideas get
your mental gears turning and can build
motivation. Learning new ideas put your brain
in motion, so it requires less time to speed up
to your tasks.
158. Get the Right Tools
• Your environment can have a profound effect
on your enthusiasm. Computers that are too
slow, inefficient applications or a vehicle that
breaks down constantly can kill your
motivation. Building motivation is almost as
important as avoiding the traps that can stop
it.
159. There are No Small Problems
• The worst killer of motivation is facing a
seemingly small problem that creates endless
frustration. Reframe little problems that must
be fixed as bigger ones, or they will kill any
drive you have.
160. Develop a Mantra
• Find a few statements that focus your mind
and motivate you. It doesn’t matter whether
they are pulled from a tacky motivational
poster, or just a few words to tell you what to
do. If you aren’t sure where to start, a good
personal mantra is, “Do it now!”
161. Build on Success
• Success creates success. When you’ve just won, it
is easy to feel motivated about almost anything.
Emotions tend not to be situation specific, so a
small win, whether it is a compliment from a
colleague or finishing two thirds of your tasks
before noon can turn you into a juggernaut.
There are many ways you can place small
successes earlier on to spur motivation later.
Structuring your to-do lists, placing
straightforward tasks such as exercising early in
the day or giving yourself an affirmation can do
the trick
163. You Are Too Comfortable
You Have a Bad Attitude
You Don’t Care
You Are Scared of Failure
You Aren’t Hungry
Personal stressors
Forgetting to visualize success
You’re burnt out
A bad environment
Recovering after failure
164. You Are Too Comfortable
• We all like to live in our comfort zones.
Perhaps, you have become too comfortable. It
is only by going beyond our boundaries that
we learn, live, and expand our experience.
165. You Have a Bad Attitude
• A bad attitude can impact your entire world.
Don’t underestimate the power of a positive
attitude to keep you going and lift your
efforts. If your attitude is lacking, find
someone who has a positive outlook. The
feeling is contagious.
166. You Don’t Care
• Not caring about your job or work can be a
self-fulfilling prophecy. I have encountered
many people like this in the corporate world.
When they begin a downward slide, they
don’t realize that it is because they stopped
caring and thus stopped performing. If you do
not have passion for what you are doing, then
by all means go find something else for which
you do.
167. You Are Scared of Failure
• Kids like to think that their parents, and adults
in general are fearless. (When in reality is it
the other way around.) When was the last
time you failed? Is fear of failure keeping you
from trying your best?
168. You Aren’t Hungry
• What do you want to achieve? What do you
want to accomplish? If you don’t have goals,
you may not have anything to give 100% of
you effort towards. Make sure you have
aspirations that stretch your limits
169. Personal stressors
• if your life is out of control or out of balance
personally, it can have a deep impact upon
your work. If finances or tight, a new baby is
coming, a divorce is pending, a spouse is ill, a
child is in trouble, it is difficult to give 100
percent to anything – distractions can be
horribly destructive to professional
momentum
170. Forgetting to visualize success
• – this sounds cheesy, but hear us out… if you
can see the finish line of your career, a project
or just the day itself, but you fail to visualize
the successful outcome, you lose focus of why
you are running the race in the first place
171. You’re burnt out
• you’re worn down at work, you’ve taken on
too much, you’ve said yes too many people or
you’ve set poor short term goals for yourself
that would get yourself to that finish line. You
may be at an entry level job wondering why
you’ve been there for six years and people
keep being promoted over you or simply
performing better than you have.
172. A bad environment
• you have a new boss that is a jerk, your clients
are all high strung and frustrated, you’re head
spun because of layoffs all around you, or
everyone in your office is negative which is
contagious. You don’t have to be all sunshine
and rainbows all the time, but a bad
environment can be the cinder block tied to
your ankle, pulling you underwater
173. Recovering after failure
• you didn’t close that last deal, your income fell
considerably this year, you’re the worst
performer in your office, but digit, you’re
trying but there’s this huge obstacle in your
way. You don’t fear failure, you’ve just
experienced failure which is extremely
demotivating because the outcome didn’t
meet your expectations which causes a need
for healing time