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Individual Fundraising Ra Vso
- 1. Raising Funds from Individuals Using Direct Marketing to Do It! Presented by Anup Tiwari, RA -VSO Workshop, Nepal; www.FundraisingAsia.org
- 2. The Love Story of
- 3. How Haryi met Dorsy & they became a couple?
- 5. But he could not tell Dorsy that He was surely sad about it
- 7. CT Haryi Loves Dorson
- 8. Not for Me, I guess ..??
- 10. Try Edami Why should I waste my own chance?
- 12. Killed but not fully He goes to basics
- 15. Love is surely on the cards
- 16. And then they meet face to face And live happily there after
- 17. Thank You Direct Marketing For uniting lovers
- 18. The successful ways if you noticed Were the Direct Marketing tools
- 19. DM Tool Box • Direct Mail • Telephone • Face to Face • Tele-facing • Direct Response Advt./TV (DR TV) • New Media- email, web 1.0, web 2.0, sms
- 20. DIRECT MAIL
- 24. Address Labels visible from back of envelope
- 29. Direct Mail Pack • OME (Outer Mailing Envelope) • An appeal letter • Donation Coupon • BRE (Business Reply Envelope) • Leaflet • Lift Letter • Premiums
- 30. Other Direct Mail Aspects • Cold Mail v/s Warm Mail • Thank you Mail • Response Rates • Profitability-RoI
- 31. Direct Mail •Lift Letter •Warm Mail •BRE •Banks’ high net worth client lists •Gold card / Diner card lists •Good Magazine subscription lists •Newsletter / Annual Report •Tax-mail •Stories
- 32. Direct Mail • Reckless Cold Mail • Improper gap • CA/Doctor/Lawyer lists • Pictures of distress • Couriers ?
- 33. Telecalling
- 34. About Telecalling • Home Numbers • Office Numbers • Mobiles • In-house v/s Outsourced • Cold v/s Warm
- 35. Telecalling • Residences in afternoons • Follow-up calls not made • Several people same database • Reckless calling on mobiles
- 36. Face to Face Fundraising
- 40. FTF Fundraising • Regular orientation • Concise presentation literature • Large numbers tapped • Close monitoring • Good sites
- 41. F2F Fundraising • Too much aggression • Low employee replacement • Cash donations
- 42. Tele-facing
- 43. What is Tele-facing? • Hybrid of Telemarketing & Face 2 Face • Telecaller makes a brief pitch and fixes a meeting for the Field Executive to present
- 49. PROCESS Coordinator Passes lead to Facer meets donor seeks pledge/ Team Leader one time donation. cum Facer Telecallers call prospects/ existing donors Thru TL & Coordinator donation reaches NGO & fix meetings NGO sends Thank You Package to 5 The donor
- 50. New Media & DR Advt. KNOWING & USING IT.
- 51. Direct Response Adverts/TV TV Spot or Print Advert with call back number/website address/SMS/ Postal address
- 53. New Media • Web Banners • Emails • Website with Payment Gateway • Search Engine Advertising • Web 2.0- user generated content and communities • SMS
- 54. Takeaways from the session 1,2,3 of it.
- 55. TAKE AWAY-1 Tele-facing works! Do test it !
- 56. Take away 2 • If you have Investment funds start with Direct Mail and Add others • If you do not have Investment funds then FTF and Tele-facing on commission basis may be an option
- 58. We get • Charity • Donors
- 59. TAKE AWAY 3 Charity Loves Donors Direct Marketing Makes it Possible. Test it Now!
- 60. Thank You For downloading presentation visit www.FundraisingAsia.org