Gen Sandhu Master Class Fundamentals Mod

Direct Marketing Anup Tiwari & Team

Aim & Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Learning Outcomes ,[object Object],[object Object],[object Object]

What is Fundraising? ,[object Object],[object Object],[object Object],[object Object]

Where? What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Voice Influence Information

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People give because…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People give because…

Where does the money come from?

INDIA *Besides what is received from Government & Abroad including Non Resident Indians

Indian Scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of successful fundraising

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges to Local Resource Mobilization

Which techniques? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Avoid being overly-dependent on any single source. Build in a good mix of income sources in your fundraising strategy.

Donor cultivation curve     = Current Level = Desired Level Example: Donor Group XYZ Contact Ownership Acceptance Understanding Awareness Time Preparation Phase Acceptance Phase Commitment Phase Buy-in Internalisation

Collecting viz a viz Fundraising ,[object Object],[object Object]

Distinction is simply put, but vitally important: ,[object Object],[object Object],[object Object]

Donor Pyramid Upgrading Upgrading

Remember… ,[object Object],[object Object],You will have more fun and success when you stop trying to get what you want, and start helping other people get what they want. -Dale Carnegie Great fundraising is not just asking people to give. It is about inspiring people to give.

Are you ready? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen Sandhu Master Class Fundamentals Mod

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Gen Sandhu Master Class Fundamentals Mod