1. Direct Mail Presented by Anup Tiwari www.fundraisingindia.org

4. Continues to acquire & retain donors well

5. Acquiring Donors

6. What should a Direct Mail Package Contain?

7. Envelope also Communicates

10. Long V/s Short Letter

12. Personalization

13. Underlining Post Script Questioning

14. Lift or Endorsement Letter

15. Address Labels visible from back of envelope Premiums

16. ORS Sachet in a package asking money for saving children

17. Plastic Sheet

21. Writing a Fundraising Letter

22. Tell a story

23. I & not royal WE

24. Power of You

25. Short Sentences

26. language

27. Pitch a small gap

29. Let’s try writing one Now