1. One PRSA
The Path to Leadership
Sections Leadership Orientation
January 17, 2013

2. 2013 Leadership Orientation Agenda
 Introductions
 MyPRSA Leadership Tools and website
navigation
 PRSA Sections Handbook (policies)
 Important dates
 Q &A

3. Staff Contact List
Have a question for PRSA Staff? Here are some key contacts.
Name Department/ Title Phone Email
Antoinette Aggrey Coordinator, Marketing (212) 460-1458 antoinette.aggrey@prsa.org
Candice Bellittera (212) 460-1453 candice.bellittera@prsa.org
Manager, Chapter/District
Don Bill Sr. Manager, Events (212) 460-1456 don.bill@prsa.org
Director, Partner & Sponsorship
Ann Caggiano (212) 460-0351 ann.caggiano@prsa.org
Development
Christina Darnowski Director, Membership Services (212) 460-0360 christina.darnowski@prsa.org
Bryan Engelmann Coordinator, Marketing (212) 460- 1437 bryan.engelmann@prsa.org
Ann Marie Jordan Manager, Sections Program (212) 460-1461 annmarie.jordan@prsa.org
John Kesaris Administrative Assistant, Sections (212) 460-1422 john.kesaris@prsa.org
Richard Spector Manager, Jobcenter (212) 460-1406 richard.spector@prsa.org
Judy Voss Director, Professional Development (212) 460-1480 judy.voss@prsa.org
Vada Wilson Manager, Sections Program (212) 460-1473 vada.wilson@prsa.org
Arthur Yann VP, Public Relations (212) 460-1452 arthur.yann@prsa.org
Nicole Zerillo Sr. Director, Marketing (212) 460-1417 Nicole.zerillo@prsa.org
http://www.prsa.org/AboutPRSA/ContactUs/

4. 2013 Section Council Contact List
Name Title Company Phone Email
Ghidotti (501) 837-0206 natalie@ghidotticommunications.com
Natalie Ghidotti, APR Public Relations Consultant Communications
Christine C. Jensen, Employee Communications (515) 535-6564 chris.jensen@pioneer.com
APR Manager DuPont Pioneer
Steven C. Zenofsky, Assistant Vice President/ steven.zenofsky@fmglobal.com
(401) 415-1945
APR, Fellow PRSA Manager Public Relations FM Global

5. 2013 Leadership Orientation
 What are the resources that are
available to support you?
 What are the PRSA Sections
Handbook (policies)?
 How can you be an effective
PRSA leader?

6. MyPRSA Leadership Tools
https://www.prsa.org/MyPRSASecurity/MyPRSALogin/

7. MyPRSA Leadership Tools

8. MyPRSA Leadership Tools
Member Account PRSA Learning Member
Information Tools Benefits

9. MyPRSA Leadership Tools
Member Volunteer
Networking Leadership
Tools Resources

10. Membership Directory
https://www.prsa.org/directory/

11. Leadership Tools - Volunteer Resources

12. Section Leadership Tools Webpage
http://www.prsa.org/MyPRSA/LeadershipTools/Sections

13. Sample Section Leadership Tools
http://www.prsa.org/MyPRSA/LeadershipTools/Sections

14. Section Leadership Tools Webpage
 Section Council
https://www.prsa.org/MyPRSA/LeadershipTools/Sections/Section
Council
 Section Handbook (policies)
 Section Leadership Tools Pages (Individual
webpage for each Section)
 Tips and Best Practices
 Samples

15. Section Council Website
 PRSA Handbook (policies)
 2014 Planning/Budget Documents
 2013 Leadership Rally
 2013 Calls and Meetings
 2013 Sections Monthly Dashboards
https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil

16. Roles and Responsibilities
Section Chair
• Executive Committee Meeting Leadership
• Programming
• Operating Planning and Budget
• Attending Section Council meetings (Quarterly)
• Representing the Section at the PRSA Leadership
Assembly
Section Members at Large
• Roles and Positions
• Governance
http://bit.ly/W0O3c0

17. Roles and Responsibilities PRSA Staff
PRSA staff and Section leaders are partners,
committed to delivering value to Section
members. Section leaders provide the thought
leadership to fuel the programs and staff
implement them. Staff are charged with upholding
PRSA policies and procedures.
http://bit.ly/W0O3c0

18. Sections Budget
• Overview
• Budgeting Process
• Budget Policies
• Contracts
• Financial Reporting (Monthly Dashboards)
http://bit.ly/Uc94i3
• Sections Business Model
http://bit.ly/U1Kxxh

19. Sample Section Budget

20. Sample Section Budget w/ Conference

21. Sample Dashboard
https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil

22. Research
• Overview
• Member Satisfaction Omnibus Survey
• Results

23. Sections Communications
• Overview
• Web Communications & e-Blasts
• E-Mail Distribution
• Procedures for Volunteer E-mails
• Newsletters http://bit.ly/VmOCfA
http://bit.ly/13EDYUj

24. PRSA Media Guidelines
• Press Releases
• Media Inquiries
• Media Opportunities for Section Leaders
http://bit.ly/XeUyov

25. Planning In Person Events
• Overview and types of events
• All events must be scheduled within the minimum planning time
Type Location Format Projected Duration Price Point* Minimum
Attendance Planning
Time*
Section Conference workshops 125+, including Two to three $500-$1,000 One year
Conferences centers, combined with attendees, days
hotels, keynote speakers and
Members’ speakers and sponsors
companies networking
opportunities
Seminars Conference One workshop 10-40 One day $250-$500 Six months
centers, or a series of attendees
hotels, PRSA sessions
Headquarter
After Members’ Speaker for 10-40 Two to three $50-$100 Three
work/Lunchtime companies one hour, attendees hours months
seminars conference followed by
rooms or networking
local clubs
Regional Local pub or Members 10-40 One-and-a- $20-40 Three
Networking restaurant drink/eat and attendees half to two months
mingle. hours.

26. Planning In Person Events
• Steps to Planning an event
1. Select topic
2. Confirm location/venue
3. Create timeline/ strategic plan
4. Determine budget
5. Determine/confirm speakers
6. Open event registration
7. Promote event
8. Event onsite logistics
http://bit.ly/U1LvcZ

27. Sections at International Conference
• Overview
• Leadership Assembly.
• Executive Committee Meetings
• Professional Development Workshops
• Networking Event

28. Sponsorships
• Overview
• Responsibility
• Sponsorship Guidelines
• Sponsorships at PRSA International Conference
http://bit.ly/X8SgGC

29. Marketing/ Promotions
2013 PRSA National Promotions Calendar*
*calendar subject to change
Month Promotion Promo Code
January NEW YEARS RESOLUTION — Waive initiation or reinstatement fee JAN13
Waive $65 initiation or $35 reinstatement fee for new or reinstating members who join National as a Regular
member ($255 annual dues). N/a for Associate or current members.
February Free Chapter FEB13
New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual
dues +$65 initiation fee). N/a for Associate or current members.
March Free Section
New members receive a free 1-yr Section membership when they join National as a Regular member ($255 annual MAR13
dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount). Chapter dues are additional.
N/a for Associate or current members.
$20 off a Section SEC13
Current members pay $40 dues for a new 1-yr Section membership ($20 discount). If joining Counselors Academy,
dues are $100 ($95 discount). If joining New Professionals Section, dues are $15 ($5 discount). Discount cannot be
used toward an existing Section membership. N/a for new members.
April Silver Anvils and APR Month – prospect building
May New Professionals AM13
New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section
membership when they join National as an Associate member ($60-$155 annual dues.) Chapter and other Section
dues are additional. Chapter and other Section dues are additional. N/a for Regular and current members.

30. Marketing/ Promotions
2013 PRSA National Promotions Calendar*
*calendar subject to change
June – July Member Drive Campaign n/a
Current members pledge to recruit at least 3 new members to join PRSA National. Members are entered
in raffle drawing to win various prizes. The more members they recruit, the more chances they have of
winning. N/A for new members.
August Free Chapter AUG13
New members receive a free 1-yr Chapter membership when they join National as a Regular member
($255 annual dues +$65 initiation fee). N/a for Associate or current members.
September Ethics Month — prospect building
October International Conference — prospect building
November New Professionals Week — 2nd week of November AM13
New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals
Section membership when they join National as an Associate member ($60-$155 annual dues). Chapter
and other Section dues are additional. N/a for Regular and current members.
December Year-end Holiday messaging to all members

31. 2013 PRSA Section Event Dates
EVENT DATE LOCATION
Connect13’ Conference March 26-27, 2013 New York, NY
Counselors to Higher Education (CHE) April – 17-19, 2013 Washington DC
Summit
Health Academy Conference May 1-3, 2013 Indianapolis, IN
Travel & Tourism Conference May 21-24, 2013 Memphis, TN
Counselors Academy Conference June 9-11, 2013 Austin, TX
Silver Anvil Evening June 13, 2013 New York, NY
PRSA Leadership Rally June 14, 15, 2013 New York, NY
Digital Impact/Tech June 27 -28, 2013 New York, NY
HyperConnections
PRSA International Conference October 26-29, 2013 Philadelphia, PA
http://www.prsa.org/Conferences

32. Save the Date: Leadership Rally
June 14-15, 2013 Leadership
New York Marriott Knowledge
Downtown Networking
$550 stipend
provided to each
Chapter/District/Section

33. Final Thoughts
How to be a successful leader –
• Use these materials as a reference.
• Engage your committee with their Section members
(i.e. member to member, Section Council, and cross
industry professional development opportunities.)
• Use research (Omnibus Survey) to provide members
with relevant products and services.

34. Thank you!