SlideShare uma empresa Scribd logo

Webinar1 091202055009 Phpapp01

•
•
Hellas Middle Earth
Hellas Middle Earth

Change.org Webinar

Educação
1 de 32
Baixar para ler offline
Online Campaigning with Change.org A Beginner’s Guide
Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
Change.org
Change.org
change.org/petition
change.org/start_a_petition
Change.org Petitions • Easy to use • Real-time delivery of letters to targets • Powerful sharing tools • Email opt-in for nonprofits • FREE
Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
Great Online Campaigns • Address clear and specific issues • Are timely • Target decision makers • Are easy to understand • Appeal to a broad audience • Get straight to the point
All About Targets • Choose targets who are decision makers whenever possible • Think about who might be easiest to influence with an online petition • Targets don’t need to be well-known, but they need to be relevant • Don’t be afraid to choose more than one target • President Obama isn’t always the best target
Some Great Targets Besides President Obama • Cabinet Officials (Secretary of State, Treasury Secretary, EPA Administrator, etc.) • Senate and House Committee Members • Local Officials (Mayors, School Boards, Utility Comissioners) • Business Leaders (CEOs, Corporate Social Responsibility Officers, Communications and PR) • University Presidents and Deans, NGO Leaders, Celebrities
Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
People Don’t Read on the Web... ...They Scan
Writing Great Petitions • Clear Crisp Headlines • Short • Broken into “bite sized” paragraphs • Note the first couple of words in each paragraph
Writing Great Petitions • Intriguing headline • Even shorter! • No links needed • Note the first couple of words in each paragraph
Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
Sharing and Spreading the Word • Sharing is the key to success • Start with email, Facebook, and Twitter. In that order. • Built into Change.org • Your friends, followers, fans, and contacts are are your outreach team
Sharing and Spreading the Word • Sharing is the key to success • Start with email, Facebook, and Twitter. In that order. • Built into Change.org • Your friends, followers, fans, and contacts are are your outreach team
Sharing and Spreading the Word • Sharing is the key to success • Start with email, Facebook, and Twitter. In that order. • Built into Change.org • Your friends, followers, fans, and contacts are are your outreach team
Sharing and Spreading the Word • Top petitions appear on weekly leaderboard and get highlighted via our weekly e-newsletter
Sharing and Spreading the Word • Top petitions in each cause are featured as well
Sharing and Spreading the Word • Top petitions in each cause are featured as well
Real World Example • Great sharing success • Simple to understand, broad appeal • Builds awareness • Useful for offline lobbying efforts
change.org/start_a_petition
Questions? robin@change.org

Recomendados

Online Campaigning with Change.org Webinar
Online Campaigning with Change.org WebinarOnline Campaigning with Change.org Webinar
Online Campaigning with Change.org Webinarchangedotorg
 
Thomas Northwestern Social Media Plan
Thomas Northwestern Social Media PlanThomas Northwestern Social Media Plan
Thomas Northwestern Social Media PlanDennis Thomas
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Jeff Cho
 
Using Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsUsing Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsBrett Kobie
 
Understanding "content" and explaining it within your organisation
Understanding "content" and explaining it within your organisationUnderstanding "content" and explaining it within your organisation
Understanding "content" and explaining it within your organisationBrett Kobie
 
Social Media Monitoring. Horton Hears a Whos
Social Media Monitoring. Horton Hears a WhosSocial Media Monitoring. Horton Hears a Whos
Social Media Monitoring. Horton Hears a WhosHigh Five Media
 
How the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaBuffer
 
Marketing Your Church
Marketing Your ChurchMarketing Your Church
Marketing Your Churchguesta038d7
 

Recomendados

Online Campaigning with Change.org Webinar
Online Campaigning with Change.org WebinarOnline Campaigning with Change.org Webinar
Online Campaigning with Change.org Webinarchangedotorg
 
Thomas Northwestern Social Media Plan
Thomas Northwestern Social Media PlanThomas Northwestern Social Media Plan
Thomas Northwestern Social Media PlanDennis Thomas
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Jeff Cho
 
Using Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsUsing Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsBrett Kobie
 
Understanding "content" and explaining it within your organisation
Understanding "content" and explaining it within your organisationUnderstanding "content" and explaining it within your organisation
Understanding "content" and explaining it within your organisationBrett Kobie
 
Social Media Monitoring. Horton Hears a Whos
Social Media Monitoring. Horton Hears a WhosSocial Media Monitoring. Horton Hears a Whos
Social Media Monitoring. Horton Hears a WhosHigh Five Media
 
How the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaBuffer
 
Marketing Your Church
Marketing Your ChurchMarketing Your Church
Marketing Your Churchguesta038d7
 
Marketing Your Ministry
Marketing Your MinistryMarketing Your Ministry
Marketing Your MinistryMEPR Agency
 
How to . . . put it about
How to . . . put it aboutHow to . . . put it about
How to . . . put it aboutjimmichell
 
Email, your content marketing not-so-secret weapon. Charity content marketing...
Email, your content marketing not-so-secret weapon. Charity content marketing...Email, your content marketing not-so-secret weapon. Charity content marketing...
Email, your content marketing not-so-secret weapon. Charity content marketing...CharityComms
 
Digital Advocacy: Using Social Media to Engage your Community
Digital Advocacy: Using Social Media to Engage your CommunityDigital Advocacy: Using Social Media to Engage your Community
Digital Advocacy: Using Social Media to Engage your CommunityAmplifi
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
 
Social Media Made Simple
Social Media Made Simple Social Media Made Simple
Social Media Made Simple weatrust
 
Rebrand - why, how and what difference has it made? | Small charities communi...
Rebrand - why, how and what difference has it made? | Small charities communi...Rebrand - why, how and what difference has it made? | Small charities communi...
Rebrand - why, how and what difference has it made? | Small charities communi...CharityComms
 
Digital Advocacy: Using Social Media to Mobilize your Audience
Digital Advocacy: Using Social Media to Mobilize your AudienceDigital Advocacy: Using Social Media to Mobilize your Audience
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
 
Sketchnoting and Social Media for Impact - #Quality2018
Sketchnoting and Social Media for Impact - #Quality2018Sketchnoting and Social Media for Impact - #Quality2018
Sketchnoting and Social Media for Impact - #Quality2018Leigh Kendall FRSA, MCIPR
 
How we use data creatively - HelpAge International. Creatives Group: Data vis...
How we use data creatively - HelpAge International. Creatives Group: Data vis...How we use data creatively - HelpAge International. Creatives Group: Data vis...
How we use data creatively - HelpAge International. Creatives Group: Data vis...CharityComms
 
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your WorkGo Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your WorkEnroll America
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churchesDunham+Company
 
Complete Guide to Social Media for Churches
Complete Guide to Social Media for ChurchesComplete Guide to Social Media for Churches
Complete Guide to Social Media for ChurchesConcordia Technology Solutions
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsMatt Hames
 
How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2Jeff Schneider
 
Build an audience in 90 days
Build an audience in 90 daysBuild an audience in 90 days
Build an audience in 90 daysQuibble
 
GlobalGiving Online Fundraising Workshop in Mumbai 2016
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving Online Fundraising Workshop in Mumbai 2016
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving
 
e-PR Lecture 2
e-PR Lecture 2 e-PR Lecture 2
e-PR Lecture 2 Greg Smith Communication
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Bangalore workshop presentation_October 2015
Bangalore workshop presentation_October 2015Bangalore workshop presentation_October 2015
Bangalore workshop presentation_October 2015GlobalGiving
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesJeff Schneider
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Alex Hogan
 

Mais conteúdo relacionado

Mais procurados

Marketing Your Ministry
Marketing Your MinistryMarketing Your Ministry
Marketing Your MinistryMEPR Agency
 
How to . . . put it about
How to . . . put it aboutHow to . . . put it about
How to . . . put it aboutjimmichell
 
Email, your content marketing not-so-secret weapon. Charity content marketing...
Email, your content marketing not-so-secret weapon. Charity content marketing...Email, your content marketing not-so-secret weapon. Charity content marketing...
Email, your content marketing not-so-secret weapon. Charity content marketing...CharityComms
 
Digital Advocacy: Using Social Media to Engage your Community
Digital Advocacy: Using Social Media to Engage your CommunityDigital Advocacy: Using Social Media to Engage your Community
Digital Advocacy: Using Social Media to Engage your CommunityAmplifi
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
 
Social Media Made Simple
Social Media Made Simple Social Media Made Simple
Social Media Made Simple weatrust
 
Rebrand - why, how and what difference has it made? | Small charities communi...
Rebrand - why, how and what difference has it made? | Small charities communi...Rebrand - why, how and what difference has it made? | Small charities communi...
Rebrand - why, how and what difference has it made? | Small charities communi...CharityComms
 
Digital Advocacy: Using Social Media to Mobilize your Audience
Digital Advocacy: Using Social Media to Mobilize your AudienceDigital Advocacy: Using Social Media to Mobilize your Audience
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
 
Sketchnoting and Social Media for Impact - #Quality2018
Sketchnoting and Social Media for Impact - #Quality2018Sketchnoting and Social Media for Impact - #Quality2018
Sketchnoting and Social Media for Impact - #Quality2018Leigh Kendall FRSA, MCIPR
 
How we use data creatively - HelpAge International. Creatives Group: Data vis...
How we use data creatively - HelpAge International. Creatives Group: Data vis...How we use data creatively - HelpAge International. Creatives Group: Data vis...
How we use data creatively - HelpAge International. Creatives Group: Data vis...CharityComms
 
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your WorkGo Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your WorkEnroll America
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churchesDunham+Company
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsMatt Hames
 

Mais procurados (14)

Marketing Your Ministry
Marketing Your MinistryMarketing Your Ministry
Marketing Your Ministry
 
How to . . . put it about
How to . . . put it aboutHow to . . . put it about
How to . . . put it about
 
Email, your content marketing not-so-secret weapon. Charity content marketing...
Email, your content marketing not-so-secret weapon. Charity content marketing...Email, your content marketing not-so-secret weapon. Charity content marketing...
Email, your content marketing not-so-secret weapon. Charity content marketing...
 
Digital Advocacy: Using Social Media to Engage your Community
Digital Advocacy: Using Social Media to Engage your CommunityDigital Advocacy: Using Social Media to Engage your Community
Digital Advocacy: Using Social Media to Engage your Community
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?
 
Social Media Made Simple
Social Media Made Simple Social Media Made Simple
Social Media Made Simple
 
Rebrand - why, how and what difference has it made? | Small charities communi...
Rebrand - why, how and what difference has it made? | Small charities communi...Rebrand - why, how and what difference has it made? | Small charities communi...
Rebrand - why, how and what difference has it made? | Small charities communi...
 
Digital Advocacy: Using Social Media to Mobilize your Audience
Digital Advocacy: Using Social Media to Mobilize your AudienceDigital Advocacy: Using Social Media to Mobilize your Audience
Digital Advocacy: Using Social Media to Mobilize your Audience
 
Sketchnoting and Social Media for Impact - #Quality2018
Sketchnoting and Social Media for Impact - #Quality2018Sketchnoting and Social Media for Impact - #Quality2018
Sketchnoting and Social Media for Impact - #Quality2018
 
How we use data creatively - HelpAge International. Creatives Group: Data vis...
How we use data creatively - HelpAge International. Creatives Group: Data vis...How we use data creatively - HelpAge International. Creatives Group: Data vis...
How we use data creatively - HelpAge International. Creatives Group: Data vis...
 
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your WorkGo Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
Go Beyond PowerPoint: Organizing Results-Oriented Training to Boost Your Work
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churches
 
Complete Guide to Social Media for Churches
Complete Guide to Social Media for ChurchesComplete Guide to Social Media for Churches
Complete Guide to Social Media for Churches
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 

Semelhante a Webinar1 091202055009 Phpapp01

How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2Jeff Schneider
 
Build an audience in 90 days
Build an audience in 90 daysBuild an audience in 90 days
Build an audience in 90 daysQuibble
 
GlobalGiving Online Fundraising Workshop in Mumbai 2016
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving Online Fundraising Workshop in Mumbai 2016
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Bangalore workshop presentation_October 2015
Bangalore workshop presentation_October 2015Bangalore workshop presentation_October 2015
Bangalore workshop presentation_October 2015GlobalGiving
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesJeff Schneider
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Alex Hogan
 
Essential Nonprofit Communications Plan
Essential Nonprofit Communications PlanEssential Nonprofit Communications Plan
Essential Nonprofit Communications PlanTheGivingPartner
 
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Alejandro Cremades
 
Get Your Marketing Message Right
Get Your Marketing Message RightGet Your Marketing Message Right
Get Your Marketing Message Rightcandidmarketer
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12GlobalGiving
 
How to Build Your Business on Wordpress
How to Build Your Business on WordpressHow to Build Your Business on Wordpress
How to Build Your Business on WordpressRichard Martin
 
Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7GlobalGiving
 
ProEd 549 Marketing Messaging
ProEd 549 Marketing MessagingProEd 549 Marketing Messaging
ProEd 549 Marketing Messagingcandidmarketer
 
YJLC Online Strategy for Nonprofits Presentation
YJLC Online Strategy for Nonprofits PresentationYJLC Online Strategy for Nonprofits Presentation
YJLC Online Strategy for Nonprofits PresentationForwardJump Marketing
 
Best practices in social media
Best practices in social mediaBest practices in social media
Best practices in social mediaSusan Murphy
 
Establishing Content Marketing Personas
Establishing Content Marketing PersonasEstablishing Content Marketing Personas
Establishing Content Marketing PersonasEvolve Marketing
 
Big duck ntc_brandraising_4-8-10
Big duck ntc_brandraising_4-8-10Big duck ntc_brandraising_4-8-10
Big duck ntc_brandraising_4-8-10Sarah Durham
 
Raven Brooks, Netroots Nation: Social Media Recipes for Change & Advocacy
Raven Brooks, Netroots Nation: Social Media Recipes for Change & AdvocacyRaven Brooks, Netroots Nation: Social Media Recipes for Change & Advocacy
Raven Brooks, Netroots Nation: Social Media Recipes for Change & AdvocacySocial Media for Nonprofits
 

Semelhante a Webinar1 091202055009 Phpapp01 (20)

How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2
 
Build an audience in 90 days
Build an audience in 90 daysBuild an audience in 90 days
Build an audience in 90 days
 
GlobalGiving Online Fundraising Workshop in Mumbai 2016
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving Online Fundraising Workshop in Mumbai 2016
GlobalGiving Online Fundraising Workshop in Mumbai 2016
 
e-PR Lecture 2
e-PR Lecture 2 e-PR Lecture 2
e-PR Lecture 2
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Bangalore workshop presentation_October 2015
Bangalore workshop presentation_October 2015Bangalore workshop presentation_October 2015
Bangalore workshop presentation_October 2015
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for Municipalities
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing
 
Essential Nonprofit Communications Plan
Essential Nonprofit Communications PlanEssential Nonprofit Communications Plan
Essential Nonprofit Communications Plan
 
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session ...
 
Get Your Marketing Message Right
Get Your Marketing Message RightGet Your Marketing Message Right
Get Your Marketing Message Right
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12
 
How to Build Your Business on Wordpress
How to Build Your Business on WordpressHow to Build Your Business on Wordpress
How to Build Your Business on Wordpress
 
Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7Dc mayors office workshop presentation 3 10 7
Dc mayors office workshop presentation 3 10 7
 
ProEd 549 Marketing Messaging
ProEd 549 Marketing MessagingProEd 549 Marketing Messaging
ProEd 549 Marketing Messaging
 
YJLC Online Strategy for Nonprofits Presentation
YJLC Online Strategy for Nonprofits PresentationYJLC Online Strategy for Nonprofits Presentation
YJLC Online Strategy for Nonprofits Presentation
 
Best practices in social media
Best practices in social mediaBest practices in social media
Best practices in social media
 
Establishing Content Marketing Personas
Establishing Content Marketing PersonasEstablishing Content Marketing Personas
Establishing Content Marketing Personas
 
Big duck ntc_brandraising_4-8-10
Big duck ntc_brandraising_4-8-10Big duck ntc_brandraising_4-8-10
Big duck ntc_brandraising_4-8-10
 
Raven Brooks, Netroots Nation: Social Media Recipes for Change & Advocacy
Raven Brooks, Netroots Nation: Social Media Recipes for Change & AdvocacyRaven Brooks, Netroots Nation: Social Media Recipes for Change & Advocacy
Raven Brooks, Netroots Nation: Social Media Recipes for Change & Advocacy
 

Último

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 

Último (20)

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 

Webinar1 091202055009 Phpapp01

  • 1. Online Campaigning with Change.org A Beginner’s Guide
  • 2. Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
  • 3. Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
  • 8. Change.org Petitions • Easy to use • Real-time delivery of letters to targets • Powerful sharing tools • Email opt-in for nonprofits • FREE
  • 9. Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
  • 10. What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
  • 11. What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
  • 12. What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
  • 13. What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
  • 14. What Can You Do With Online Petitions? • Pressure targets • Promote your issue and build awareness • Recruit new supporters • Take advantage of the news cycle
  • 15. Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
  • 16. Great Online Campaigns • Address clear and specific issues • Are timely • Target decision makers • Are easy to understand • Appeal to a broad audience • Get straight to the point
  • 17. All About Targets • Choose targets who are decision makers whenever possible • Think about who might be easiest to influence with an online petition • Targets don’t need to be well-known, but they need to be relevant • Don’t be afraid to choose more than one target • President Obama isn’t always the best target
  • 18. Some Great Targets Besides President Obama • Cabinet Officials (Secretary of State, Treasury Secretary, EPA Administrator, etc.) • Senate and House Committee Members • Local Officials (Mayors, School Boards, Utility Comissioners) • Business Leaders (CEOs, Corporate Social Responsibility Officers, Communications and PR) • University Presidents and Deans, NGO Leaders, Celebrities
  • 19. Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
  • 20. People Don’t Read on the Web... ...They Scan
  • 21. Writing Great Petitions • Clear Crisp Headlines • Short • Broken into “bite sized” paragraphs • Note the first couple of words in each paragraph
  • 22. Writing Great Petitions • Intriguing headline • Even shorter! • No links needed • Note the first couple of words in each paragraph
  • 23. Online Campaigning with Change.org 1. Change.org and Our New Petition Tool 2. What Can You Do With Online Petitions? 3. Choosing a Campaign and Targets 4. Writing a Winning Petition 5. Sharing and Spreading the Word
  • 24. Sharing and Spreading the Word • Sharing is the key to success • Start with email, Facebook, and Twitter. In that order. • Built into Change.org • Your friends, followers, fans, and contacts are are your outreach team
  • 25. Sharing and Spreading the Word • Sharing is the key to success • Start with email, Facebook, and Twitter. In that order. • Built into Change.org • Your friends, followers, fans, and contacts are are your outreach team
  • 26. Sharing and Spreading the Word • Sharing is the key to success • Start with email, Facebook, and Twitter. In that order. • Built into Change.org • Your friends, followers, fans, and contacts are are your outreach team
  • 27. Sharing and Spreading the Word • Top petitions appear on weekly leaderboard and get highlighted via our weekly e-newsletter
  • 28. Sharing and Spreading the Word • Top petitions in each cause are featured as well
  • 29. Sharing and Spreading the Word • Top petitions in each cause are featured as well
  • 30. Real World Example • Great sharing success • Simple to understand, broad appeal • Builds awareness • Useful for offline lobbying efforts