Building a vibrant social media community as an external marketing strategy

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Building a vibrant social media community as an external marketing strategy Presentation given at the American Marketing Association Higher Education Symposium, November 2013

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Building a vibrant campus social
media community as an external
marketing strategy
Josh Jensen & Andrew Nathanson
Connecticut College

1

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Josh Jensen

Andrew Nathanson

Director of Marketing
Communications

Social Media Strategist

@JoshuaJensen

@AndrewNathanson

2

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

@ConnCollege
3

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

2011

4

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

5

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Governance

6

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Meet the needs

@ConnCollegeLive

7

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Meet the needs

@ConnCollegeLive

8

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Meet the needs

@ConnCollegeLive

9

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Meet the needs

@ConnCollegeLive

10

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

11

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

12

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

#ccfallweekend

13

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Meet the needs

@ConnCollegeLive

14

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Talk it up

@ConnCollegeLive

15

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Talk it up

@ConnCollegeLive

16

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

#ﬁnallyacamel

17

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Training

@ConnCollegeLive

18

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

@ConnCollegeLive

19

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

External Audiences

@ConnCollegeLive

20

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

External Audiences

21

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

The Result

@ConnCollegeLive

22

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Next Steps

@ConnCollegeLive

23

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Next Steps

24

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

Questions?
Josh Jensen

Andrew Nathanson

Director of Marketing
Communications

Social Media Strategist

@JoshuaJensen

@AndrewNathanson
25

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

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原版定制【微信:95270640】【南昆士兰大学毕业证（USQ毕业证书）】【微信:95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信95270640】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信95270640】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

一比一定(购)南昆士兰大学毕业证(USQ毕业证)成绩单学位证

eqaqen

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Specialize in a MSc within Biomanufacturing, and work part-time as Process En...

Juli Boned

It is very common for enterprise companies to use the services of external consultants, perhaps especially so in the field of user experience (UX). This is sometimes in the service of augmenting the company’s UX team who may not have the resources to complete all their desired projects. Consultants may also help companies who are newer to UX, where they introduce the client team to best practices and typical workflows. In either case, it’s critical to project success for both the consultant and client team to work in harmony. This presentation will provide generalizable best practices for collaborating with consultants from both the consultant and client viewpoints. Though the presentation focuses on the consultant/client relationship, all conference attendees will benefit from the provided communication and collaboration tips. Dan Berlin and Yina Turchetti presented this talk at the UXPA Boston 2024 conference.

UXPA Boston 2024 Maximize the Client Consultant Relationship.pdf

Dan Berlin

原版定制【微信:176555708】【宾夕法尼亚大学毕业证（UPenn毕业证书）】【微信:176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

怎样办理宾夕法尼亚大学毕业证（UPenn毕业证书）成绩单学校原版复制

yynod

Personal Brand Exploration - Fernando Negron

negronf24

Looking for your next Cleared Career Opportunity in DC metro or Beyond? Join us for the reStartEvents DC metro & Beyond All-Clearances Virtual Career Fair and explore hundreds of career opportunities available throughout Northern Virginia, DC metro, Maryland and around the country... Chat with hiring managers & recruiters from some of the nations leading defense contractors - all from the comfort and safety of your home or office. reStartEvents DC metro & Beyond All-Clearances Virtual Career Fair Thursday, May 9th, 2024 2pm - 5pm est Details & Registration: http://tinyurl.com/5n7mcmz7 An Active Security Clearance IS Required For This Event Companies Interviewing: • Leidos • Accenture Federal Services • Booz Allen Hamilton • Compass, Inc. • Linquest • MAG Aerospace • OBXtek • Peraton and many more..... Whether you are transitioning from the military or federal government, actively seeking employment, furloughed, your contract is coming to an end or window shopping and want to see what else is out there for you, This Is The Event For You! Positions available include: Software Engineers, Help Desk, Web Developers, Budget Analysts, Program / Project Managers, Cyber CounterIntelligence Specialists, Storage Engineers, Business Analytics, Systems Engineers, SharePoint Developer, Reverse Engineers, Intelligence Analysts, Network Engineers, CNO Analysts, Penetration Testers, JAVA Programmers, Cloud Engineer, Information Systems Security, Administrative Assistants, Network Admins, Linguists, Full Stack Developers, LINUX Systems Admins and many more.... This event is targeting cleared job seeking professionals looking for cleared employment opportunities throughout the DC metro area & beyond Please feel free to share this important event with any of your Cleared colleagues and friends who would benefit from participating Looking forward to seeing you online on May 9th

reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf

Ken Fuller

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Jual obat aborsi Jakarta ( 085657271886 )Cytote pil telat bulan penggugur kan...

ZurliaSoop

Feeling lost about starting a research career? This presentation unveils a proven 10-step framework, equipping you with the essential skills and knowledge to navigate the exciting world of research. Learn how to develop a compelling research question, design a robust methodology, and craft impactful research papers that get published. Download the FREE guide included in these slides and take the first step towards achieving your research goals! See the complete 10-step guide for launching your research career. https://tcrd.net/launch-your-research-career/

Launch Your Research Career: A Beginner's Guide

KaziFaisalAlam

Building a vibrant social media community as an external marketing strategy

1. Building a vibrant campus social media community as an external marketing strategy Josh Jensen & Andrew Nathanson Connecticut College 1 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

2. Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 2 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

3. @ConnCollege 3 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

4. 2011 4 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

5. 5 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

6. Governance 6 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

7. Meet the needs @ConnCollegeLive 7 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

8. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

9. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

10. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

11. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

12. Meet the needs @ConnCollegeLive 10 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

13. 11 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

14. 12 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

15. #ccfallweekend 13 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

16. Meet the needs @ConnCollegeLive 14 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

17. Talk it up @ConnCollegeLive 15 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

18. Talk it up @ConnCollegeLive 16 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

19. #ﬁnallyacamel 17 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

20. Training @ConnCollegeLive 18 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

21. @ConnCollegeLive 19 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

22. External Audiences @ConnCollegeLive 20 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

23. External Audiences 21 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

24. The Result @ConnCollegeLive 22 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

25. Next Steps @ConnCollegeLive 23 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

26. Next Steps 24 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

27. Questions? Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 25 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!

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