1. Starting Up by Failing
The Lisbon MBA 2014

2. Hi, I’m Andre

3. Lisbon, Portugal
Retired Computer Science Engineer
First company @ 19 years old
Co-Founder of Adegga
Wine Entrepreneur

4. Adegga
A Wine Marketplace

5. 4 cities (Lisbon, Porto, Brussels, Rio)
10 Adegga WineMarkets
150 Wine Producers
1000 Visitors per event
5000 #winelover customers
$$$$$ of wine sold

6. The idea

7. What we thought consumers wanted.

8. Summer 2012
The 20 Top Whites
for less than 10€
What consumers really wanted.

9. Fail #1
Didn’t listen to customers.

10. What we thought wine producers wanted.

11. What wine producers really wanted.

12. Fail #2
Selling a product customers
didn’t want to pay for.

13. Lots of visibility.

14. Fail #3
Visibility is not money.

15. Flash Sales. What consumers wanted.

16. Wine producers didn’t want.

17. Fail #4
Didn’t do proper research.

18. Drawing board!
1. What you know.
2. Listen. Research. Brainstorm.
Extra: Travel. Think.

19. Adegga WineMarket!

20. Success #1
A product that everyone wants
(and pays for).

21. SmartWineGlass

22. Success #2
Useful innovation.

23. What’s next? Lots.
1. More countries.
2. Online Marketplace.

24. What have
I learned?
10 Quick Tips

25. Make a great team.

26. Get amazing supporters.

27. Think different.

28. Innovate. Non-stop.

29. Embrace (all forms of) success.

30. Love what you do.

31. Work hard. Party harder.

32. LOL! A lot!

33. Change the World.

34. f**k**g
JUST DO IT.

35. Obrigado.
Now, wine!
andre@adegga.com
Twitter & Skype: andrerib