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HAIER : TAKING A CHINESE COMPANY GLOBAL Amit kejriwal Dipika mukim M Satya Kalyan Srivatsava Sridhara Sirinus Topno Group 6
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Company Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges Ahead (2004) ,[object Object],[object Object]
[object Object]
First 20 years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change Management By Zhang ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth and Diversification Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth and Diversification Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operational Restructuring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Haier’s market advantages in China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internationalization Stage ,[object Object],[object Object]
Globalization Strategy
Outcomes ,[object Object],[object Object],[object Object]
Dawar and Frost’s Survival Strategy Theory (Ref: Haier’s survival strategy to compete with world giants http://www.ryerson.ca/~iri/papers/ypdu.pdf)
Dawar and Frost’s Survival Strategy Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dawar and Frost’s Survival Strategy Theory ,[object Object],[object Object],[object Object],[object Object]
Present Day Scenario (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Strategies followed (Ref: www.haier.com) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competing strategies Abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Model Of Adaptive Orientation Renewing Transformation Reactive Satisficing Sluggish Hyper turbulent Environmental Stability Stable Adaptive Orientation High Low
OEC Management (Market Economy model of Chinese Management Ref: http://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/dp131.PDF) ,[object Object],[object Object],[object Object],[object Object]
OEC Management ,[object Object],[object Object],[object Object]
Organizational Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Marketing Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
America ,[object Object],[object Object],[object Object],[object Object],[object Object]
India ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retention Strategy ,[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy ,[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object]
[object Object]

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Haier OCD Presentation

  • 1. HAIER : TAKING A CHINESE COMPANY GLOBAL Amit kejriwal Dipika mukim M Satya Kalyan Srivatsava Sridhara Sirinus Topno Group 6
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  • 17. Dawar and Frost’s Survival Strategy Theory (Ref: Haier’s survival strategy to compete with world giants http://www.ryerson.ca/~iri/papers/ypdu.pdf)
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  • 24. Model Of Adaptive Orientation Renewing Transformation Reactive Satisficing Sluggish Hyper turbulent Environmental Stability Stable Adaptive Orientation High Low
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