Tapscott award is an initiative to enhance the prosperity and creativity of Asia by sharing knowledge on 3 T’s – Technology, Talent and Tolerance.

1. Tapscott Award
Acknowledging companies harnessing the principles of Wikinomics
Organized by

2. DON TAPSCOTT
Don is one of the world’s leading authorities on innovation, media, and the economic and social impact
of technology and advises business and government leaders around the world. He is one of the top 10
living business thinkers in the world according to the definitive list of Thinkers50. As measured his
influence on social media, Don Tapscott is the Number 1 business thinker in the world. He has authored
or co-authored 14 widely read books including the 1992 best seller ‘Paradigm Shift’. His 1995 hit ‘The
Digital Economy’ changed thinking around the world about the transformational nature of the Internet
and two years later he defined the Net Generation and the “digital divide” in ‘Growing Up Digital’. His
2000 work, ‘Digital Capital’, introduced seminal ideas like “the business web” and was described by
BusinessWeek as “pure enlightenment.” ‘Wikinomics: How Mass Collaboration Changes Everything’ was
the best selling management book in 2007 and translated into over 25 languages.
Recent activities of Don Tapscott
 After 14 books, Don’s next book is not a book – it’s an app.
 Don delivered the opening talk at TED Global 2012 in Edinburgh.
 Don was chosen as one of the Top 10 Business Thinkers in the World by the Thinkers50 organization, in partnership with
Harvard Business Review.
 In partnership with the Martin Prosperity Institute, Don is leading the definitive investigation of new models for global
cooperation, problem solving and governance.
About| Don Tapscott

3. SIGNIFICANCE
It is an initiative by Prosperity Institute of India to
 Identify companies that are thriving high by using networked intelligence, collaboration and participation
 Recognize the ideas that have created buzz in the online business industry
 Reward the leaders from various industries who have created their niche in the digital space
Significance| Tapscott Award

4. TAPSCOTT AWARD CATEGORIES
Collaboration
It is a profoundly new
approach to orchestrate
capability to innovate,
create goods and
services, and solve
problems. It leads to
collaborative innovation
and is now an essential
skill, as important as
budgeting, R&D, and
planning.
Openness
It is not simply an
obligation to report
information to an
external party like a
regulator or an
institutional investor; it’s
a new competitive force
and an essential
precondition for building
productive relationships
with potential
collaborators.
Sharing
It is about the releasing or
handing over of assets – by
placing them in “the
commons” for others to use
or by sharing them with
interested users under
agreements that may
generate license revenue. It
is not limited to patents and
copyrights, nor is it confined
to business instead it is
redefining the public space
and goods in an increasingly
crowded and interdependent
world.
Integrity
The three values – honesty,
consideration and
accountability – together
with transparency are the
foundation of trust and
integrity.
It helps public and private
enterprises to become more
integrated with the societies
they serve, more attuned to
social and environmental
concerns, and better
equipped to develop
pragmatic and profitable
solutions for advancing the
common good.
Interdependence
Interdependence of actions
and events means we have
no option than to try to
encourage and enforce
mutual cooperation through
a new division of labor
among the four key pillars of
society: business,
government, the civic sector,
and a new pillar enabled by
the Internet- the individual
citizen.
Tapscott Award | Categories

5. STAGES OF EVALUATION
Stage 1: Make an application
 Make an online application by sharing your basic details
 Application has to be made by the top management executives
Stage 2: Shortlisting of companies
 Select participants will be notified via confirmation mail
 The shortlisted companies have to provide further information for in depth analysis. Telephone/Skype etc.
(no physical meeting) with the top executives (CXO’s) will be arranged to know and understand their
thoughts
Stage 3: Jury Selection
 Participating companies who clears the Stage 2 will then be scrutinized and analyzed by our expert jury panel
Stage 1 | Stage 2 | Stage 3

6. WHO SHOULD APPLY
Companies who are using the power of digital world and fit into any of the following categories
 Creative Agencies
 High Performing Companies from private as well as public sector
 Emerging Companies
 NGOs (Non Governmental Organizations)
Who should apply | Tapscott Award

7. STEERING COMMITEE
The members of the committee are
 Dr. Amit Kapoor
Honorary Chairman, Institute for Competitiveness, India
 Neera Vohra
Program Coordinator, Institute for Competitiveness, India
 Joan Bigham
Managing Director, Global Solution Networks, Executive Vice President, Tapscott Group
 Anurag Batra
Chairman of the Advisory Board, Digital Market Asia, Singapore
 Udayan Dravid
Management Consultant
 Prosenjit Datta
Editor, Businessworld
 Rajeev Dubey
Executive Editor, Businessworld
 Rohit Bansal
CEO & Co-Founder, India Strategy Group, Hammurabi & Solomon Consulting
Steering Committee | Tapscott Award

8. SPONSORSHIP OPPORTUNITIES
Benefits Presenting
Partner
Associate
Partner
Award
Partner
Corporate
Partner
iPad
Application
Partner
Social
Media
Partner
Discussion
Partner
Beverage
Partner
Internet
Partner
Tapscot
t Talks
Partner
Slots Available 1 2 5 5 1 2 1 2 1 2
Literature Distribution ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Tags on every table ✓ − − − − − − − − −
Complimentary
delegate passes
12 8 2 2 2 2 2 1 1 1
Special seats for
delegates
✓ ✓ ✓ − − − − − − −
Wings of the
Conference Backdrop
in the hall
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ −
Signage ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
News paper/ Print ad ✓ ✓ ✓ ✓ ✓ ✓ ✓ − ✓ ✓
Visibility on website ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Document pack bag ✓ ✓ ✓ ✓ − − − − − −
Screening of corporate
film (upto 3 minute
during lunch break)
3 min 2 min 1 min 1 min − − − − − −
Visibility in
publications
✓ ✓ ✓ ✓ − − − − − −
Post event releases ✓ ✓ ✓ ✓ − − − − − −
Thank you sponsor
Boards
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

9. PARTNERS
Partners | Tapscott Award
Media Partners
Content Partner Youth Partner

10. ABOUT THE ORGANISERS
The Prosperity Institute of India
The Institute for Competitiveness, the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard
Business School and the Martin Prosperity Institute, at the University of Toronto’s Rotman School of Management have joined hands
to establish The Prosperity Institute of India (http://www.tpii.in) The Institute, which will be operated by the Institute for
Competitiveness, will be based in Gurgaon, India, with the Martin Prosperity Institute (MPI) being a partner in all the activities
carried out by the Institute.
Digital Market Asia
Digital Market Asia (http://www.digitalmarket.asia/) - is a Singapore based online information portal that would be reporting on, and
facilitating, discussions on, all aspects of digital in the marketing , media and advertising fraternity in the APAC region. At DMA we
look to be the basis for you to connect with brands, media, solution providers and all those whose insights can help you in your
marketing efforts and the toughest of marketing decisions.
Steering Committee | Tapscott Award

11. Contact | Tapscott Award
To discuss Sponsorship Opportunities, please contact
Neera Vohra
Program Coordinator
Institute for Competitiveness, India
E-mail: neera.vohra@competitiveness.in