1. AMIRA AT HOTELYMPIA 2012 – UK 26th Feb - 1st March 2012
HOTELYMPIA is the UK’s largest and most important international exhibition for the HORECA industry, and is the
principal event for the UK’s hospitality and foodservice market, worth over £46 billion to the UK economy.
HOTELYMPIA attracts more hospitality buyers than any other comparable show in the UK and provides the best
opportunity to showcase their products to the UK market. Hospitality and tourism budgets are being ramped up in
anticipation of nearly 1 million people visiting the 2012 Summer Olympics, bringing an estimated £1.47 billion to
London alone. AMIRA saw the opportunity to showcase in the city of the Olympics 2012 and participated in
HOTELYMPIA 2012 to explore the business prospects in HORECA. This segment holds a tremendous potential and
AMIRA displayed its wide range of Basmati and other varieties including Thai Jasmine Rice. AMIRA also showcased
the newly launched range of Indian Namkeens to cater to the ethnic community and serve well as an accompainment
with a pint or two at the hundreds of pubs in Britain.