1. EVERYTHING YOU WANTED
TO KNOW ABOUT
MARKETING
ON PINTEREST,
G+ AND LINKEDIN
(But were afraid to ask)

2. DOES PINTEREST REALLY
MATTER?

3. PINTEREST IS
STICKY
Pinterest is retaining and
engaging users as much as 2-3
times as efficiently as Twitter
was at a similar time in their
history.

4. PINTEREST IS
FEMALE

5. PINTEREST
REACHES
AFFLUENCE
AGES

6. PINTEREST
USERS HAVE
KIDS

8. WHAT TRENDS DOES
PINTEREST INTERSECT WITH?
• Personal creativity
• Scrapbooking
• Social
sharing (Pinterest is now the 3rd most popular social
network in the U.S. in terms of traffic)

9. WHAT EMOTIONAL TRIGGERS
DOES IT TOUCH?
• Aspirational
• Instant gratification
• Esteem
• Connectedness (Over 80% of pins are repins)

10. A LOOK AT SOME OF THE
MOST POPULAR PINS....

11. HOME &
HEARTH
(Food is the fastest-growing
and most viral category on
Pinterest)

12. INTERESTING
JUXTAPOSITIONS
Elevation of the
commonplace; eye candy

13. GADGETRY

14. HOW-TOS

15. INDIE
PRODUCTS

16. WAYS OF APPROACHING
PINTEREST

17. TRACK
EXISTING
AFFINITIES
Where can your brand or
product fit in?

18. PENGUIN - POP CULTURE
APPROPRIATION

19. NYPL - POPULAR TV SHOW
TIE-IN

20. BENJAMIN MOORE - DOORS

21. OBERLIN - ICONS

22. CUTE! ASPCA

23. GOOGLE+ -- WHY SHOULD
YOU CARE?

24. GOOGLE DOMINANCE
• Google launched Gmail in 2004 and now is used by more
than 350 million people. Over 5,000 new businesses and
educational establishments sign up for Gmail every day.
• YouTube has over 800 million monthly users who upload an
hour of video per second.

25. GOOGLE+
• 63% of Google+ users are male
• Two of the biggest user groups on Google+ are college
students and software developers
• Google+ is expected to attract 400 million users by the end
of 2012

26. NY TIMES

27. EXAMPLES OF GREAT/
POPULAR BRANDS ON G+

28. MARVEL

29. COLDPLAY

30. IS LINKEDIN PART OF YOUR
SOCIAL MARKETING
STRATEGY?
If you’re an enterprise or B-to-B brand, it should be!

31. LINKEDIN
•A Google product, so can lend advantages in search
• 175 million registered users
• Can be good as a lead generation tool
• Lots of marketing/branding capabilities within

32. SOCIALFLOW
Branded Banner
Marketing Copy
Company Contacts
Product Listing

33. HUBSPOT
Bright, engaging banner
Lots and lots of value-add
content that helps to generate
leads
Seamless integration of
YouTube