Good Technologies describes a variety of mobility, app and device preferences during 2013.

1. Good Technology TM
Mobility Index Report
Q2 and Q3 2013
Report on App, Platform and Device Preferences from
the Leader in Secure Mobility

2. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 2
This report is part of the Good Technology Mobility Index, an ongoing initiative to track and forecast the impact of mobile
apps and platforms. This document presents the details of the Good Mobility Index and the methodology behind it.
With a diverse global customer base that includes FORTUNE 100™ leaders in commercial banking, insurance, healthcare,
retail, government, and aerospace and defense, Good is uniquely positioned to provide insight into the adoption of new
mobile apps, platforms and devices.
New for this edition, leveraging data collected from our extensive customer base using the Good Dynamics Secure Mobility
Platform, Good is reporting on enterprise mobile application adoption in addition to device activations. We will continue to
track this growing market trend in future reports.
Executive Summary
In this Q2/Q3 report, iOS and Android continue to battle for enterprise market share; however, the more compelling story
now emerging is about the mobile applications that enterprises are developing and deploying. It’s in early stages, but we
are seeing tremendous momentum and are pleased to share this quarter’s results with you.
The conversation around mobile in the enterprise is no longer focused just on the types of devices employees are
bringing into the workplace. In a joint recent survey by TechTarget and ZK Research detailing the purchase trends of IT
professionals, 65 percent of respondents have a bring-your-own-device (BYOD) policy in place and another 23 percent
are in the midst of developing one. It’s clear that the emphasis is shifting to the next step in mobility: the power of
mobile applications and the transformational capabilities that are now possible with secure, app-to-app workflows that are
redefining how we work, engage with customers and build new business opportunities.
As the pervasiveness of mobile within the enterprise continues, Good customers are realizing that the true benefits are
not seen in just equipping employees with devices, but in leveraging those devices to enable secure end-to-end mobile
workflows.
Here are some of the overall highlights from this Q2/Q3 report:
Total device activations for the quarter rose nearly 60 percent from the same time last year. This quarter, we saw significant
increase in activations from Q3 2012, indicating that the rise of mobility continues to grow at a staggering pace, and
enterprises are choosing Good to protect their data, not just their devices.
There are over 1000 custom apps – those developed internally by an enterprise to automate workflows and business
process – built and deployed by Good Technology customers. This category of apps is growing the fastest, at a blistering
rate of 52 percent quarter over quarter.
Total secure mobile app activations rose nearly 42 percent quarter over quarter. Compelling to note is the rate of growth for
secure mobile apps is far greater than the growth rate of mobile device deployments, indicating that enterprises are looking
to leverage the investments they’ve already made in mobile to maximize utilization.
While Android is gaining enterprise market share on the device side, iOS dominates as platform of choice for enterprise app
deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively.
Document editing comes out on top as the largest single commercial app category securing 56 percent of the activations.
Not surprisingly, this category remains the clear leader as business is largely run on documents, whether Microsoft
Powerpoint, Excel,Word, or PDF. This category continues to experience strong growth, notably 45 percent over Q2.
File access and syncing are a strong second with almost 20 percent of all activations. In the TechTarget survey noted above,
25 percent of those surveyed reported having deployed a file sync applications to their end users.

3. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 3
OS Highlights:
While iOS dominates as platform of choice for enterprise app deployment, Android app enterprise app deployment is
experiencing a much more significant growth rate. The number of total Android app activations nearly tripled from Q2 to
Q3, hinting at the enterprise becoming more comfortable with Android as a viable and secure platform.
At 72 percent of total device activations in Q3, iOS recovered from a slight dip in activations in Q2 at 69 percent. The
slight decrease may be due to consumers holding off on iPhone device purchases in anticipation of new models, so it will
be compelling to see what Q4 2013 brings now that new models have come to market.
Android finished at 30 percent and 27 percent of device activations for Q2 and Q3, respectively. This continues to be
elevated compared to 25 percent in Q1, and the spike in Q2 appears attributable to a major launch of new Android devices
by Samsung in that quarter.
Windows Phone activations made up one percent of total device activations in both quarters. This is an increase in total
activations seen in the previous two quarters, and equal to the percentage of total activations seen in Q2 of 2012.
Device Type Highlights:
Despite a slight decline in total number of device activations, tablets are more popular for mobile app usage with 81
percent of apps activated this quarter on this form factor. iOS continues to dominate in this area, reporting 90 percent of
the total tablet activations in Q3.
Smartphones edge out tablets for instant messaging. In a reversal, smart phones have a slight advantage coming in at just
51 percent of activations for instant messaging.
Top three tablet apps activated. Of the apps activated on tablets, 91 percent were document editing apps, followed by file
access and custom applications.
Top three smartphone apps activated. Consistent with our overall quarterly findings, custom-developed apps were the most
popular app activations on smartphones, with document editing and mobile unified communications-based apps coming in
second and third.
Android smartphones have seen the greatest increase in total activations at 27 percent in Q3, up from 21 percent in Q1
2013.
Industry Highlights:
Professional Services recorded the highest percentage increase in share of device activations, jumping 9 percent from
Q2 to Q3. This is not surprising for organizations that ‘do mobility for a living.’ Financial services, healthcare and legal
rounded out the other sectors that experienced a bump quarter over quarter.
Manufacturing had tremendous growth quarter over quarter with 32 percent increase in share of iPad activations.

4. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 4
Detailed Findings
Good Technology analyzed both the mobile apps and devices activated by its customers over the second and third quarter
of 2013 to highlight trends in mobility, app and device preference.
Net Activations by Platform – Q2 and Q3
Android activations came in at 30 percent and 27 percent of total activations, respectively, for Q2 and Q3 2013. The
slight dip in activations in Q3 was mirrored by an increase in iOS activations, which came in at 69 percent and 72 percent
respectively, which can likely be attributed to the release of two new iPhone devices in Q3. Even at 72 percent in Q3, there
continues to be a decrease in total iOS activations quarter over quarter (almost three percentage points). Windows Phone
activations made up one percent of total activations each quarter, up slightly from total activations seen in the previous two
quarters.
Net Activation by Platform
Q2/Q3 2013: April thru September

5. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 5
Net Activations by Device Type – Q2 and Q3
Total activations for iOS smartphones held steady from Q1 to Q3 2013, at 51 percent of total activations, recovering from
a dip in Q2 at 48 percent. iOS tablet activations have recorded a slight decline, down from 24 percent in Q1 to 22 percent
in Q3.
Android smartphones have seen the greatest increase in total activations at 27 percent and 25 percent of total activations
in Q2 and Q3 2013 respectively, up from 21 percent in Q1. Android tablet activations, while holding steady from Q1 to Q2
at 4 percent of total activations, have decreased in Q3 to 2 percent of activations.
Net Activation by Device Type
Q2/Q3 2013: April thru September
60
50
40
Q2
Q3
30
20
10
0
Android Smartphone
Android Tablet
iOS Smartphone
iOS Tablet

6. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 6
Net Activations by Industry – Q2 and Q3
Professional Services recorded the highest percentage increase in overall device activations, jumping 9 percent from Q2 to
Q3. Financial services, healthcare and legal rounded out the other sectors that experienced a bump quarter over quarter.
Net Activations by Industry
Q2/Q3 2013: April thru September
Industry
Q2
Q3
Financial Services
35.57%
37.91%
Business and Professional
17.3%
18.96%
Manufacturing
14.71%
13.27%
Government & Public Sector
8.21%
7.91%
Healthcare
5.63%
5.85%
Communications
4.62%
2.98%
Entertainment, Information & Media
2.8%
2.52%
Legal
1.65%
1.71%
Retail
1.32%
1.25%
Other
8.19%
7.64%

7. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 7
iPad Activations by Industry – Q2 and Q3
As noted above, Manufacturing had tremendous growth quarter over quarter with 32 percent increase in iPad activations.
Government and Public Sector also saw growth quarter over quarter.
iPad Activations by Industry
Q2/Q3 2013: April thru September
Industry
Q2
Q3
Financial Services
43.9%
43.2%
Business and Professional
14.8%
13.1%
Manufacturing
11.3%
14.9%
Government & Public Sector
10.2%
10.4%
Healthcare
4.4%
4%
Entertainment, Information & Media
2.3%
2.2%
2%
1.8%
Communications
1.6%
1.6%
Retail
1.6%
1.6%
Other
7.9%
7.2%
Legal

8. Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 8
Tablet Activations by Platform – Q2 and Q3
iOS continues to have a stronghold on tablet use within the enterprise, recording 90 percent of total tablet activations in
Q3. Android did see its highest number of tablet activations in Q2 at 16 percent, but dipped back to 10 percent of total
activations in Q3.
Tablet Activations by Platform
Q2/Q3 2013: April thru September
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Q2
Q3
iOS
ANDROID

9. Good Technology TM Mobility Index Report Q1 2013 | good.com 9
Overview of Good Mobility Index Methodology
The metrics cited in this report have been directly generated from Good’s internal data, as aggregated from
all devices activated across Good’s worldwide customer base in Q2 and Q3 2013. Good analyzed activations,
by month, among its enterprise and government customers that had at least five activated devices over the
quarter, to draw conclusions on the overall trends for net new activations across iOS, Android and Windows
Phone™ platforms. Analyzing the long tail of net new device activations by platform provides unique insight
into not only the popularity of individual devices and form factors, but also the platforms that enterprises
prefer for enabling employees to access business data and applications. Due to the fact that RIM devices
use only the BlackBerry® Enterprise Server for corporate email access, Good does not have insight into
BlackBerry handset activation trends; and they are not reflected in this report.
About Good Technology
Good Technology is the innovation leader in secure mobility solutions; enabling business to move freely
and engage at the edge. Good’s comprehensive solution consists of a secure mobility platform, a suite of
collaboration applications, and a broad third-party application and partner ecosystem that unlocks your
mobile potential. More than 5,000 organizations in 130 countries use Good Technology solutions, including
FORTUNE 100™ leaders in commercial banking, insurance, healthcare, retail, government, and aerospace
and defense. Learn more at www.good.com.
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