Essa palestra tem como objetivo servir de guia para os que tem interesse em iniciar no desenvolvimento de aplicativos móveis. Será apresentado um geral de ferramentas, linguagens de programação que podem ser utilizadas, onde encontrar bibliotecas e framework para cada tecnologia que for adotada e soluções multi-plataformas que podem ser utilizadas para agilizar o suporte a múltiplos ecossistemas. Também são mostrados cases reais de aplicativos móveis, analisando porquê essas aplicações tem um foco tão grande no mundo móvel e por que fazem tanto sucesso com os usuário.

1. GUIA DO DESENVOLVEDOR MOBILE
DAS GALÁXIAS
@ A LVA R O V I E B R A N T Z / / AV I E B R A N T Z . C O M . B R
1

2. • Analista de TI na Sefaz-MT (MTI)
• Prêmio de melhor espirito empreendedor
• SW Cuiabá 2015 com JogaFácil
• Ex Fullstack developer no Procurix
• Mobile developer no Estudavest
• Ciência da Computação na UFMT
Cuiabá, MT, Brasil
alvarowolfx
@alvaroviebrantz 2
A LVA R O V I E B R A NT Z

3. 3
D E V MT
D E V MT. C O M . B R

4. S L A C K . D E V MT. C O M . B R
4
S L A C K - D I S C U S S Õ E S G E R A I S

5. 5
W E B - M O B I L E - N O S Q L - A R D U I N O - S TA RT U P

6. S TA RT W I T H W H Y
T H E G O L D E N C I R C L E - B Y S I M O N S I N E K
6

7. Start With Why
• Why go Mobile
• How to go Mobile
• What you deliver
on Mobile
7

8. W H Y M O B I L E
H I S T O RY + M O B I L E A D VA N TA G E S
8

9. E M A I L S - FA X - W E B
W O R D - S P R E A D S H E E T S
9 0 S - E N T E R P R I S E + M O B I L I T Y
9

10. E N T E R P R I S E T O C O N S U M E R
2 0 0 0 S
10

11. 11

12. • Java ME
• Qt
• Symbian
• C++
• Distribution ?
A P P S D E V E L O P M E N T
2 0 0 0 S
12

13. 2 0 0 7 S ~ T O D AY
13

14. T H E I P H O N E B O O M
• Better Browser
• 2G Network
• Multi Touch
• WebApps
• Form Factor
• iPod + Phone
14

15. 15

16. 16

17. A N D R O I D ( 2 0 0 8 )
• Backed by Google
• Open Source
• Infinity possibilities for
developers
• Many hardware manufacturers
embraced
17

18. A P P S T O R E
R E V O L U T I O N
18

19. A P P S T O R E S R E V O L U T I O N
Idea
Awesome idea
Development
Get your hands dirty
Distribution
Reach your users
19

20. A P P S T O R E S
• Monetization
• Paid apps
• In App Purchase
• App Store (iOS)
• July 2008
• Android Market
• October 2008
20

21. AW E S O M E M O B I L E S D K
• Annual events
• WWDC
• Google IO
• Embrace Developers
• Awesome tools
• Mobile courses
21

22. T O D AY
22

23. A P P S A N D P L AT F O R M
• Smartphones are commodities
• UX
• Apps
• Cloud
• Integration
• New devices
23

24. W H AT C A N W E O F F E R ?
24
N O T O N LY C A L L A N Y M O R E

25. M O B I L E S D K
• Access to hardware
• Camera
• GPS
• Accelerometer, Gyro, etc
• Graphics and Animation
• Payment
• Bluetooth and NFC
• Storage
25

26. 26

27. U X
U S E R E X P E R I E N C E
27

28. U X
U S E R E X P E R I E N C E
28
O F F L I N E
P E R F O R
M A N C E
FA M I L I A R
H O M E
S C R E E N
FA S T

29. E A C H S E C O N D FA S T E R
+ 2 %
O F C O N V E R S I O N R AT E
29

30. E A C H TA P
- 2 0 %
U S E R S
30

31. U S E R S S P E N T
$ 2 0 B I
O N A P P S T O R E 2 0 1 5
31

32. A LWAY S
AT H A N D
32

33. M O B I L E
E N G A G E M E N T
33

34. 7 2 %
O P E N T H E A P P
O N N O T I F I C AT I O N A R R I VA L
34

35. B U S I N E S S
A P P S
35

37. M O B I L E A D VA N TA G E S
• User experience
• Engagement
• Monetization
• Always at hand
• Offline
• Multiple plataforms
37

38. G O M O B I L E
H O W T O
38

39. M O B I L E S TA C K
App
Users
Monitor
Backend
Login/Auth
Database
File Storage
Administration
39
API
Analytics
Push
Crash Test

40. 40

41. M O B I L E F R O N T- E N D
• Platform guidelines
• Technologies
• Native
• Cross Compile
• Hybrid
• Javascript Native
41

42. P L AT F O R M G U I D E L I N E S
42

43. M O B I L E N AT I V E
• Each one have a platform SDK
• Focus on iOS and Android
• Platform programming
languages
• Platform Tools
• Separated source code
43

44. N AT I V E I O S
• Objective-C and Swift
• developer.apple.com
• 100$ per year fee
• Mac OS X required
• Xcode
44

45. N AT I V E I O S
• Advantages
• Platform loyalty
• Better conversion rate
• Less devices and version fragmentation
• Plenty of development resources
• Disadvantages
• Requires Mac OS X
• Less customers outside EUA
45

46. N AT I V E I O S
• CocoaControls.com - Components
• raywenderlinch.com - Tutorials
• CocoaPods - Dependency management
• Stanford iOS Course on iTunesU
46

47. N AT I V E A N D R O I D
• Java or JVM based languages
• Scala, Groovy and Kotlin
• developer.google.com
• One time 25$ fee
• Android Studio
• Any OS can be used for development
47

48. N AT I V E A N D R O I D
• Advantages
• Global market leader
• Can program on any hardware and OS
• Low cost to start developing
• Disadvantages
• Devices fragmentation
• Less learning resources
48

49. N AT I V E A N D R O I D
• github.com/JStumpp/awesome-android -
Components
• raywenderlinch.com - Tutorials
• Graddle - Dependency management
• Genymotion Simulator (MUCH FASTER)
• Udacity Android Nanodegree
49

50. R U U F M T
F I R S T A P P ( 2 0 1 2 )

51. I T I N E R Á R I O S M T
S E C O N D A P P ( 2 0 1 2 )

52. W H Y N O T N AT I V E ?
• Multiple platform support is
hard
• Platform specific code
• Hard to find developers
• Developers silo
• Higher cost
52

53. C R O S S C O M P I L E N AT I V E
• Write once using .NET Technologies
• C# or F#
• Deploy to iOS, Android and
Windows Phone
• Single source code, generate native
app
• Can have separated code for UI
• To follow specific guidelines
53

54. C R O S S C O M P I L E
• It’s open source now !!!
• Develop in any platform
and OS
• Visual Studio or Mono
Developer
• Xamarin University
54

55. C R O S S C O M P I L E G A M E S
• Unity 3d
• 3d and 2d games
• Can deploy to mobile
• Develop in any platform and OS
• Assets store
• Freemium
55
http://madewith.unity.com/

56. B U T N AT I V E
R E M A I N S D I F F I C U LT
• Develop, Compile, Build,
Test tedious lifecycle
• Hard to find developers
• Web developers are
more easy to find
• Native it’s a necessary evil
56

57. 57

58. I N A G I A N T S H O U L D E R ’ S
Why not apply this for
mobile development ?
58

59. A LT E R N AT I V E S T O N AT I V E
Hybrid apps
with Cordova
59

60. A LT E R N AT I V E S T O N AT I V E
60

61. H Y B R I D D E V E L O P M E N T
• HTML5, CSS3 and Javascript
• Native bridge with Cordova
• Web development tools
• Fast development
• Easily style your app
• Vibrant community
61

62. P R O C U R I X A P P
T O O K A M O N T H T O L A U N C H T H E A P P ( 2 0 1 4 )

63. T R I M T R I M D E L I V E RY
P I Z Z A M E N U A P P ( 2 0 1 3 )

64. F I N D M Y P E T
I O N I C W O R K S H O P

65. S TAT E O F W E B V I E W S
“The State of JavaScript on Android in 2015 is… poor”
https://meta.discourse.org/t/the-state-of-javascript-on-android-in-2015-is-poor/33889/1
65

66. J AVA S C R I P T N AT I V E
Mobile apps using web technologies
No Webviews
Direct javascript bridge to native
Fast Development + Great Peformance
66

67. J AVA S C R I P T N AT I V E
67
NativeScript
by Telerik
React Native
by Facebook

68. R E A C T N AT I V E
• Created by Facebook
• Public release on early 2015
• Only iOS first
• Late 2015
• Android support
• Early 2016
• Windows Phone support
68

69. S H O W C A S E - R E A C T N AT I V E
69

70. E S T U D AV E S T 2 . 0
C U R R E N T P R O J E C T

71. M O B I L E B A C K - E N D
• Backend Services
• What programming languages
• Technologies
• Cloud
• Backend as a Service
• Overview
71

72. https://assist-software.net/blog/cloud-offering-comparison-between-iaas-paas-saas-baas

73. U S E W H AT E V E R
L A N G U A G E Y O U L I K E73

75. M O B I L E S TA C K
App
Users
Monitor
Backend
Login/Auth
Database
File Storage
Administration
75
API
Analytics
Push
Crash Test

76. 76
B A A S
B a c k e n d A s A S e r v i c e

77. 77
B A A S
B a c k e n d A s A S e r v i c e

78. H O W T O L E A R N ?
78
iTunesU

79. R E A D T H E F * * K I N G M A N U A L
79

80. W H AT Y O U D E L I V E R
80

81. E V E RY O N E C A N B E A D R I V E R
81
H AV E A P R I VAT E D R I V E R
O R

82. N E V E R G O T O T H E B A N K
PAY A N Y W H E R E
82

83. S H A R E E P H E M E R A L
M O M E N T S
S N A P C H AT
83

84. G O O U T W I T H S O M E O N E
C L O S E T O Y O U
T I N D E R
84

85. 85

86. L I S T E N T O T H E S O N G S
Y O U L O V E
W H E R E V E R Y O U A R E
S P O T I F Y
86

87. S TA RT W I T H W H Y
R E M E M B E R ! ! !
87

88. T H AT ’ S A L L F O L K S
QUESTIONS ?
88
@ A LVA R O V I E B R A N T Z / / AV I E B R A N T Z . C O M . B R